Archives for 2016

It’s the time of year when you are finalizing client products from this year’s busy season. Of these products, you likely have quite a few albums to complete and deliver. Even though they are time-consuming, albums help you create happy clients and increase your overall profit.

To help you speed up the process and sell more albums to clients, we’ve gathered essential tips from industry pros who are experts in all things wedding albums. Here are 7 album design and sales tips to implement into your workflow today.

1. Shoot for the Album Design

One of your responsibilities as the wedding photographer is to tell a story from the wedding day. When you shoot for the album design, not only do you capture moments to tell a story, but you speed up the process for choosing photos. Andrew Funderburg of Fundy Software shares the benefits of strategically shooting for the album design in this post, as well as how to identify the best moments to capture from every shoot.

As an influential and experienced photographer in the industry, Vanessa Joy has so much expertise that she loves sharing with fellow photographers to help them grow their business and continuously refine and optimize their craft. At ShootDotEdit, one of our focuses is providing valuable resources for wedding photographers, and we’re excited to announce that Vanessa will now be sharing some of her insights with photographers every month on our blog. From business to shooting topics, Vanessa will provide actionable ways to grow your wedding photography business.

Download our free Guide to quickly identify and eliminate branding mistakes in your photography business!

In her first post, Vanessa discusses the importance of sharing your brand message with ideal clients. Continue on to read her 3 secret ways to brand your wedding photography business.

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I remember one of my first introductions to branding. I was sitting in a workshop and the Nike logo popped up on the screen and then Mercedes and then Coca-Cola. It’s the most common way to explain branding. It is showing popular logos, letting the audience realize they have a connection to that logo, good or bad, and therefore creating a connection to that company and their product. That is branding, but that’s not all that branding is.

Image Compliments of Vanessa Joy Photography

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With your Holiday Card Template Pack and the 10-step process to creating a successful holiday campaign, you have the tools to excite your clients, bring in some additional income, and gain awareness for your wedding photography business.

One of the fastest ways for you to build strong relationships, and turn your clients into referral engines, is to keep in touch after the wedding day is over. Clients who trust you and remember their positive experience with you will be the ones who will refer you to their loved ones.

The holiday season brings the slow season. Now is the perfect time for you to reach out to your past and current clients with holiday cards! Once you create branded cards through the 10-step process, it’s time to use them to grow your business. Here are a few tips to help you grow your wedding photography business through holiday cards.

Send Personal Photos

As their photographer, you spend so much time on your client’s photos and how you can make them special. Sometimes, though, it can be helpful to share your favorite photos of your personal life. This can include photos of your family, friends, and those closest to you. When you send a holiday card with your loved ones on it, you remind clients you are not just a photographer. You are a part of a family, and have a life outside of your business, which humanizes you in their eyes.

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