Stephanie Heymann Photography: Succeeding & Sustaining Through Referrals
In our previous interview with San Francisco-based photographer Danny Dong, he told us about how he made word of mouth referrals one of his strongest marketing strategies. And evidently, that’s something many successful wedding photographers have in common because ShootDotEdit customer Stephanie Heymann Photography, the focus of this featured photographer interview, runs her business on the same principals. Based in Phoenix, Arizona, Stephanie, who has been in the wedding photography business for over a decade, admits to owing a lot of her early success to social media, saying, “I strategically work with clients who I really love and get along with and I know that they’re going to refer me to more great clients.” She knows her target market – how to identify them and how to get more of them.
In our conversation, Stephanie also gave us a glimpse into how things work at Stephanie Heymann Photography, how outsourcing helps her manage her business, and how she overcame significant obstacles to establish and sustain a six-figure photography business.
[···]