Lighting, posing, storytelling, branding and marketing are all ways of upping your photography business game. Here, we will cover five tips for wedding photographers on how these can help you in improving your business name and build a strong brand your clients can trust. Want more on growing your photography brand? Check out this blog post next!
Making branding mistakes can happen. Whether you are just starting out in wedding photography or a seasoned pro. You may be more educated on what a solid business brand should look like because you are inundated with high end brands that are trying not to make branding mistakes. And as such, you may have a much more critical eye and expect a higher level of experience. Starbucks will always redo a bad drink. Victoria’s Secret will wrap your purchases like a birthday gift. Apple will forever be dedicated to a sleek and sophisticated electronic look. You need to find ways to brand your business like these companies do.
Branding (and avoiding Branding Mistakes) is about the overall customer experience, which has so many places to excel and places to improve. Want more tips for improving branding? Check this blog post out here!
When it comes to posing your wedding photography clients, it’s not just about how you position them in front of the camera. Posing is about attitude — it’s about confidence.
Wedding photographers who Pose Wedding Clients with confidence have mastered that art of posing have actually mastered the art of making their clients feel comfortable in front of the lens. Comfortable enough to let their true selves shine!
When it comes to Reception Lighting for Pro Wedding Photographers, depending on the venue and time-of-day, sometimes all you need is an on-camera flash and maybe a couple off-camera as well.
It can be tough to nail the lighting down just right, but to help you out, we’ve put together 5 quick tips to help you get the perfect light at your receptions — everytime.
And now – ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
If you’re serious about this mantra “Outsource to Grow” – then when it’s time to pursue that growth, outsourcing could be a strategic next step.
There are many doors and opportunities that could open up when you choose to Outsource to Grow and one of those is to outsource your photo editing. Read on for ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
Have you ever thought of outsourcing? If not, why not?
When you started your journey as a wedding photographer, what excited you most? Was it the long, late nights spent behind a computer screen, carefully editing your images for ten to twenty hours per session? Was it the tedious task of culling through thousands of images per wedding?
Probably not…
So what’s the quickest way to free up that time? How can you get back to doing what you love the most — whether it be shooting more weddings or tackling your marketing and client outreach?
The answer is outsourcing.
Read on for ShootDotEdit’s Fast Five on Outsourcing — 5 useful quick tips you can apply to your photography business right now!
Email campaigns are a great way to nurture your clients and keep them engaged for years to come. They can also be a great way to educate other wedding photographers who sign up to up to your email list.
If you’ve been keeping up with our Fast 5’s, then hopefully you’ve begun creating rich content aimed and both new and past wedding clients. So today, we wanted to talk about another great way to engage with your followers and subscribers: Email Campaigns!
Ensure a Successful Email Marketing Campaign
Here are 5 points to completely nail when it comes to creating email marketing campaigns that wow your audience.
1. Know the Interests of Your Audience
Your top priority should be to increase engagement with your wedding clients. So if you’re giving advice on the wedding planning process, make sure that advice is relevant and actionable.
2. Be Authentic to Your Brand & Business with Email Marketing Campaigns
Any content you create needs to be authentic and represent your brand’s unique message — this includes your email campaigns! You want your words to represent who you are and what you’re all about.
3. Each Phase has Different Needs
And they need to be nurtured as such! This means you should try and segment your audiences into leads, current clients and past clients. The leads will need content that nurtures them toward conversion. And your current clients might need content that helps make their wedding planning process a breeze. As for past clients, there are always anniversary sessions, vow renewals and family portraits to keep in mind. Always be nurturing in your campaigns.
4. Track the Results of Your Email Marketing Campaigns
Keep track of the conversions coming from your campaigns. If your emails aren’t converting like you thought they would, don’t be afraid to switch it up a bit — test out a new sequence until you find one that works.
5. Don’t Limit Yourself to Clients Only with Email Marketing Campaigns
If you find that other wedding photographers are signing up to your email marketing campaign list, segment them into their own category. Provide compelling content packed full of tips and tricks for their own businesses. This will turn you into a thought leader in your industry and from there, the sky’s the limit.
If you’d like more info on marketing your wedding photography business, you can read the Fast 5 on Website Marketing and Content Marketing. Or you can check out a more in-depth article HERE.
At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!
On the last Fast 5, we quickly talked about making sure your website is set up to market your business like a professional. So what’s the next step? It’s time to get your content marketing game on point.
As a wedding photographer, you’re constantly creating content that can be easily shared with potential clients. But it can’t just be any old content — the content you share must be valuable and relevant to your target clients.
Welcome to ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
When it comes to marketing your wedding photography business, having a well-designed, easy-to-navigate website is absolutely vital. It’s one of the first things potential clients will see when looking you up online.
Here are five quick tips on making sure your website is up to snuff when being viewed by wedding photography prospects.
Knowing about posing for boudoir photography can make or break a boudoir photography session. What is boudoir photography? Merriam Webster defines it here, but whatever you know it to be, photography posing is one of the most critical—and most challenging—aspects a boudoir photographer needs to master.
Even if your lighting and background are absolutely perfect, you still need to spend a considerable amount of time posing your subjects to create strong, lasting photos your clients will love for years to come.
Here are 5 quick posing tips to try out on your next boudoir photography session.
