How to Create Click-Worthy Blog Titles
As you begin creating content and a title for your blog, take a moment to place yourself in your ideal client’s shoes. Start by thinking about what you would first do to search for a wedding photographer. When you type “wedding photographer” into Google’s search, how many websites and blogs appear? For brides and grooms looking for a photographer, having hundreds of pages filled with options can become overwhelming. Instead of searching through every photographer who appeared, they will focus on the first page of results.
Also think about what happens when your blog is shared on your social media networks. If your content is filtered in along with every other similar photographer, what will make your current and potential clients click to read more? Your blog title is key to achieving clicks on both search engines and social media. Although it can be simple to create a blog title which describes exactly what is included (such as Tracy and Joe – July 5, 2015), clients who are looking for something specific may be turned off from clicking.
Creating click-worthy blog titles to share with your ideal clients can help you reach out and share your work more easily. When a title appeals to what a couple needs to know for their wedding day, they will be more likely to click and read through your content. Here are a few tips to help you create click-worthy blog titles to get you started on your new blog post naming conventions.
Create Curiosity
From choosing a photographer, a venue, and all of the other important details of their day, wedding planning can be stressful for the bride and groom. Even brides who have a specific vision for their day can run into roadblocks during the process. In addition to featuring your past weddings on your blog, start creating content which caters to the difficulties couples may face.
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