24 Keywords you Need to Include in your Blog
If you jotted down the hours you spent writing, publishing, and sharing your blog, how much of your workflow are you spending on these tasks? Your blog is key to attracting ideal clients to your photography business, so the time you put into it should be strategically planned out. Focusing on mastering the techniques necessary to rank higher on search engines can assist you in reaching clients who are perfect for you. Incorporating keywords which your ideal clients search for is crucial to placing your content in front of couples looking for a photographer.
When an ideal client types a keyword into a search engine, your blog can be one of the top posts if keywords (and SEO) are added correctly. These keywords can be featured in your blog posts (your images, title, and Yoast SEO). As well as using typical keywords such as “photographer” and “wedding photographer,” including more specific keywords into your blog posts gives you a larger chance of reaching clients. But, how do you know what keywords will work for you as a photographer? Starting today, use these 24 keywords in your blog posts to help reach your ideal clients.
Share Your Specialty
In your blog posts, include keywords to share your specialty with searching couples. A bride and groom who live in Northern California and desire to have an outdoor wedding will most likely search for keywords that match their vision for the big day. Keywords which share your specialty can be:
1. Destination Wedding Photographer: This description informs your ideal client that you are a photographer who travels to shoot weddings.
2. New York Wedding Photographer: When each of your weddings are shot in one location, use a keyword that shares the location to inform ideal clients of your specialty.
3. Outdoor Wedding Photographer: Including a keyword which shares your unique specialty narrows down the clients who you will reach (which means you will have more ideal clients to share content with).
Tip: Discover the most popular keywords with Wordtracker or Moz. These tools can help you learn what keywords are most popular for your ideal clients.
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