Why Educating your Clients is Crucial for Success
When a couple first reaches out to you, their client lifecycle begins. From the beginning of your client’s lifecycle, educating them on the process they will experience with you can help eliminate many issues. Discussing items that could be potential problems down the road during your first client meetings can save you a ton of time later on.
Wedding photographer, Melissa Jill, understands the benefits of educating her clients from the beginning. The more your clients know, the smoother your time together can be. Today, Melissa is going to share how educating your clients from the beginning can create a positive wedding experience for you and your couple.
[/one_half]
———————————————————————————
I was once told to leave a bridal room by the mother of the bride.
It was early on in my career, and she was feeling anxious about having photos of herself taken before she had her makeup on. I reassured her that we wouldn’t take any unflattering photos of her, but she still ended up practically yelling, “Alright, that’s it! Photographers out!” about 15 minutes after she arrived. I was SO sad and fought back tears as I left. The last thing I ever want to do is make someone feel uncomfortable on a wedding day.
That night, during the reception, I showed a slideshow of some of the photos I’d taken from that day. As I was passing by, a groomsman stopped me and pointed to the slideshow, and said, “NOW I know what you were doing when you were taking a photo of the shoes. It all makes sense now. I thought it was so weird that you were taking photos all day, but now I see you were telling the story. That’s so cool!”
[···]