3 Fast Ways to Customize Your Facebook Page
Social media is one of the fastest ways to quickly communicate with your ideal clients at any time. Rather than waiting for the best time to call a client, you can use social media to answer their questions or check in on the process. Although social media should never take the place of personal calls or in-person meetings, it can be a helpful resource to help you stay top of mind with clients (past, present, and future).
Do you currently have a Facebook business page? Not only can you find your ideal clients through advanced targeting methods, you can share relevant content with your audience based on the specifications you choose. In the past, we’ve covered how to share your brand on your Facebook business page through your cover image design, as well as how to double your exposure. What else can you do to make your page a true reflection of you and your business? Since Facebook allows you to customize your business page, we wanted to share 3 fast ways to do so to help you continue to find clients who are perfect for you (and lead them to your website).
1. Set Preferences for Visible Posts
Facebook is a platform where your clients can interact with you, and many times, they like to post on your page to thank you or ask questions. Although you may be fine with a few comments on your page from clients who had a great experience, what happens when an unhappy client posts a rant or a spammer decides to tag you in an inappropriate post? Not only will this damage your reputation, but it can also cause brand confusion for your followers.
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