Branding Mistakes: Forgetting to Brand Yourself
Do you often reevaluate parts of your business to ensure you have a clear and recognizable brand message? With your unique brand message, you share with ideal clients who you are and why they need to book you for their special day. If you have unclear messaging or mistakes in your brand, you risk the possibility of pushing clients who are perfect for you away from learning more about you.
Because branding is such an important topic for you to be aware of, we’re created a branding mistakes series. In our first post, we discussed how to quickly identify and fix an identity crisis on your website and other social platforms. Today, we’re going to focus on your “About Me” page and how to properly share your brand on it. Continue on to learn how to identify the mistake, forgetting to brand yourself, and how to fix it in your business.
View Your “About Page”
You may be thinking, “I already have my client images on my site that share my brand. Why do I need to add personal photos and information?” The answer is: when a potential client first looks for a photographer, chances are they view your website first (and look for your “About Page”). As they view your page, they immediately get an impression of who you are and whether you would be a perfect fit for them.
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