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Top 5 Tips for What We’ve Learned on Instagram

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As one of the fastest growing platforms, Instagram is an ideal social media network for you to fully utilize for your photography business. With Instagram, you have the opportunity to reach ideal clients and share your images, which helps you build connections with them and lead them to your website and blog. Regardless of how many followers you have today, there are always things you can do to maximize your strategy and expand your reach.

During our Online Training: Our First 5,000 – What We’ve Learned, our President Jared Bauman and Marketing Coordinator Kaitlin Cooper shared things we learned in our first few months with an account on Instagram. Keep in mind, these are strategies that worked for us, and may be different for you and your business. Take a look at our observations and modify them for your account.

1. Find a Goal

With everything you do for your business, you need to have a defined goal. Goals help you stay focused and give you something to work toward. The same can be said for your Instagram account, and what you decide to post for it. Here at ShootDotEdit, our goal on Instagram is to inspire photographers, which influences the way we curate images for our account.

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