The Secret to Happy Clients after the Wedding Day
What’s the real secret to happy clients after the wedding day? Is it excellent service throughout the process, every important memory documented during the wedding day, or timely deliverables? In truth, all of those aspects combined create happy clients. But, there is one thing in particular that sets the tone for the entire experience. We’ll get to that in a minute, but first let’s talk about the client’s lifecycle.
Even before a couple becomes a potential client, their experience with you begins. Think about it this way: an engaged (or nearly engaged) couple sees a wedding image you shot in the past on social media. Maybe they intentionally searched for it, or they saw it on a friend’s feed. This is the first impression they receive of you (unless they see your website first). If you match their vision for their wedding day, they reach out to you (most likely through email). You then talk briefly on the phone and set up a client meeting.
During their initial meeting with you, you can take steps to make sure you have happy clients after the wedding. So, what is the secret to happy clients? Delivering fewer images to them and managing their expectations about this throughout the entire process. Here are a few steps to help you manage their expectations from the beginning of their lifecycle with you.
Discuss in Person
When you first sit down with your client after the initial inquiry, discuss image count with them. This is the second place to manage their expectations. As you review the pricing options, as well as the products and services, discuss the number of images. Inform them that these numbers are ideal, and they will get everything they want from the wedding day shoot.
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