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Does SEO Even Matter for Your Social Media Reach?

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Social media is one of the top ways for you to attract and book ideal clients. From Instagram, to Facebook, to Twitter, to Pinterest, and more, you have plenty of platforms to use. One of the main objectives of social media is to attract ideal clients back to your website and blog. To ensure your website and blog receive traction, you must have a social media strategy which expands your reach on each platform.

Search Engine Optimization (SEO) involves strategies which increase the visitors to your website and blog through search engines. You may be wondering how SEO and social media connect, and if SEO really matters to your overall reach. The answer is that it does! Social media is one of the most effective ways to help build and strengthen your web of links back to your website.

In today’s interconnected world, by linking all of your social media profiles, you will start to see all of them come up higher in the rankings. In our SEO Guide, we share ways for you to incorporate links into your platforms to expand your overall reach and get ranked by major search engines, such as Google. Here are a few strategies to help you build links for SEO on your social media platform, so you can expand your reach.

Build Links for SEO

The best place to start building links is in editing your social media profiles. Every social media entity that you belong to, active or not, should point back to your site: Twitter, Facebook, Google+, Pinterest, LinkedIn, Instagram, Snapchat, etc.
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