The 10-Step Process to Creating a Holiday Card Campaign
With the holiday season right around the corner, sending out holiday cards to your wedding clients, friends, and family is a wonderful way to grow your business. We’ve gone ahead and created a step-by-step process for a successful Holiday Card Campaign you can implement just in time for the holidays this year. Here are the 10 steps for you to take today.
1. Define a Goal
Before you pick up the mouse and get your creative juices flowing on customizing your holiday cards, first determine the goal behind this campaign. Do you want to raise awareness of your brand and increase the number of prospective clients to your business? Will you sell the cards to past and current clients with their wedding photos? Is your goal to focus on your dedicated clients and send love to them? Defining the goal behind your campaign will start you on the path to success. Remember to add metrics to your goal, as this will help keep you motivated.
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