As a wedding photographer, there are various resources available to you. In particular, conferences and photography trade shows allow you to absorb knowledge from others in the industry. They also give you the chance to network with fellow photographers, vendors, and more.
[···]
Here at ShootDotEdit, we provide wedding photography post production services, and we also enjoy sharing relevant tips and tricks that can help you grow your business. Today, we are focusing on the images you take during your shoots and how you can use them to create blog posts that attract ideal clients. Just like you should shoot for the album during the wedding day, you should also look for images for your blog. To provide you with helpful tips, we reached out to wedding photographer Melissa Jill to gain her insights into how to shoot strategically for your blog posts.
[/one_half]
——————————————————
How many of you LOVE the work of shooting, but tend to avoid the work of blogging like it’s the plague? Truth be told, shooting and blogging are two entirely different things; yet both are essential for successful photography careers in this age of online marketing. I’ve been blogging for over 10 years and can safely say I’ve learned a thing …or five in the process!
Consistent blogging can have a huge impact on your photography business, but it can be difficult to know how to use it to its full potential. One piece of the blogging puzzle is learning how to showcase your work in a visually stunning way in to entice readers to return again and again. Featuring your work intentionally and artistically can help you earn the respect and confidence of potential clients! So, how is this best accomplished? A great post originates at the very beginning. It starts at your shoot! Here are 5 tips for shooting with your blog in mind to best capture and convey the story.
[···]
It’s no secret… in your wedding photography business, success takes a lot of hard work! There are so many different tasks and projects on your plate, and all of them can feel vital to your growth and success. How do you prioritize which will bring the most value to you and your business?
The difference between success and failure isn’t always that great. By looking at where other businesses have failed, you can learn where not to put your time and energy. And in contrast, looking at what successful wedding photographers do to succeed can provide a roadmap for what is a profitable use of your time. Together, both perspectives bring a full picture of success.
In our guide, we walk through 5 reasons businesses fail and share how to use that to transform into success. We go on to share a collection of facts, quotes, and information from top business leaders and wedding photography studios from across the country to give you a roadmap for prioritizing the most important tasks for your business!
5 Keys to Absolutely Succeeding in Your Photography Business
[···]
From the moment clients view your website, they have an impression of you. The process continues as they fill out an inquiry form and reach out to you. Every part of client communication from their first point of contact is crucial to whether they book you for their wedding day (and if they refer you!).
In our Secrets to Getting Booked Guide, wedding photographers shared what worked for their photography business to book ideal clients. Today, we are highlighting 3 wedding photographers who mastered client communication to help them book weddings throughout the year.
To ensure they have clear and defined communication with clients, Shane and Lauren Photography make genuine connections with their clients:
“Connect with people in a real and genuine way. We’re referring to your brides and grooms, their friends, the bridal party, family, coordinators, venue staff, the photo booth dude, anyone you come in contact with. If you are yourself and invest the time to get to know them in a genuine way, they will remember that and will want to work with you again. You will be on their mind and they will think of you when someone they know is getting married.” – Shane and Lauren Photography
[···]
Throughout the wedding day, there are various, important moments to capture for your couple. The ceremony is one of the most memorable times for your couple and their loved ones and it can provide you with some of the best picture-taking opportunities. It is a great opportunity for you to showcase the genuine emotion from everyone involved, which adds to the overall story of their day.
[···]
After you book a couple, shoot their wedding, and deliver their images, what do you want them to remember about you? Every photographer will have a different answer, but one thing is for sure – the more memorable and positive the experience, the higher chance you have to receive referrals from your couple. Referrals are key to helping you book more weddings this year and increase the profit for your business.
So, what can you do today for every couple to ensure they have an experience they want to share with others? Take a look below, where we share how you can take charge of what your clients remember about you after the wedding day. Plus, we share a few insights from pro photographers on the one thing they want their clients to remember about them.
With every decision they need to make, planning the wedding day can be overwhelming and stressful for your couple. Make it a positive experience they will want to share when you eliminate any concerns they have about the images they desire. Build trust with them through your expertise as a wedding photographer, so they know you will have everything under control. When you eliminate their concerns, they will have one less thing to worry about during their big day.
[···]
As a wedding photographer, one of your main focuses is to book more weddings each year. When you book more weddings, you can grow your business and increase your overall profit. In our Secrets to Getting Booked Guide, industry leaders share what works best for them to increase bookings. Many of the photographers share about creating meaningful connections with vendors and fellow photographers. Continue reading to discover 5 wedding pros’ tips to turning vendors into referral sources.
[···]
Here at ShootDotEdit, we provide professional photographers with wedding photography editing services, and understand the importance of a streamlined workflow. Because there are many things you are responsible for in your business, using helpful tools is the perfect way to save time on the tasks you have. As an expert in all things systems, Leeann Marie, Wedding Photographers uses top tools and apps to maintain a fast workflow. Today, she’s sharing her must-have tools every photography business needs.
———————————————————————————
Running a business requires you to have an organized workflow, so you can maintain your tasks and stay on top of communication with clients. Leeann uses Táve, which is a business management app for creative professionals. Táve allows you to manage your client information, invoices, reports, and more. Plus, you can use the app on your desktop or mobile device, which helps you when you are on-the-go.
“It’s the best studio management software, hands down.” – Leeann Marie
Another way to maintain a streamlined workflow is to use Lightroom, which Leeann uses to speed up her post-wedding workflow and to keep her images organized. As a ShootDotEdit Wedding Pro, Leeann uses Lightroom to create a seamless upload process to outsource the color correction of her photos. When you incorporate Lightroom into your workflow, and learn how to use it, you save time and become more efficient.
[···]
Having a presence on Instagram as a wedding photographer is an excellent way to place your images in front of ideal clients. Many feel it is the perfect platform for wedding photographers to use to grow their business. There are several Instagram post ideas you can use to attract ideal clients and allow them to get to know more about you and your photography business.
[···]
Facebook is an ideal platform to share your images and content with your target market. And although not as commonly used, Facebook hashtags can still provide you with value in expanding your reach. We recently chatted with ShootDotEdit Wedding Pro, Heather J. Keys about how she uses hashtags on Facebook to cater to her ideal clients and the benefits of doing so. Keep reading to decide whether you should use hashtags on Facebook posts in the future.
———————————————————————————
[···]
