With billions of users on both Facebook and Instagram, social media ads are a fast way to place your images in front of ideal clients. As a process that changes quite often, though, photographer ads can be challenging to master. How can you quickly learn the ins and outs of advertising to expand your reach on each platform?
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Facebook is one of the best social media platforms for sharing photos, which makes it a great choice for wedding photographers. Absorbing Facebook business pages tips is key to help you stay top of mind and encourage engagement from your followers. In the past, we’ve discussed the best times to post on Facebook to reach your audience. Today, we are focusing on how to maximize engagement on Facebook.
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As a wedding photographer, there are plenty of options for the gear you use. This is especially true when it comes to your camera. With all of the options available for cameras, it’s important to choose one that you are comfortable with, and one that helps you quickly shoot through the wedding day. Although the camera you choose is not a reflection of your skill level, choosing the best one for you can make you more efficient. Oftentimes, it can be helpful to hear from industry leaders to see what type of gear they chose to give you options when it comes time to replace your current camera.
We recently sat down with international photographer and educator, Scott Robert Lim, to discuss the camera he uses. Below, he shares the reasons he shoots with mirrorless and the impact it has on his shoots and photography. Read through to decide whether mirrorless is the best choice for you and your wedding photography business.
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Why is mirrorless the future? You can…
One of the first benefits I like about the mirrorless camera is that it is a lot lighter. Shooting weddings is a very physical activity. It’s like running a marathon. When you’re shooting multiple weddings every year, after a while, it wears on your body. A camera that is lighter helps you move around and take the shots you need, while providing less strain on your body.
As a wedding photographer and business owner, there are various responsibilities on your plate. From the photography aspects to the business tasks, you have plenty of items that keep you busy. And sometimes, it can seem overwhelming to have those multiple roles to fulfill. When you feel this way, it can be helpful to think about what makes you happiest in your career choice. The answer to what the best thing about being a wedding photographer can be anything you love to do – whether it is shooting, meeting clients, or posting on social media, it’s what keeps you motivated in your business.
We reached out to a few industry pros to find out what the best part about being a photographer is for them. Take a look and see if you agree!
When your couple hires you to shoot their wedding day, they place trust in you that you will capture the special moments throughout the day. It’s one of the most memorable days of their lives and you can accurately tell their story and bring smiles to their faces every time they look at their images. UK wedding photographer, Donal Doherty, mentioned the best part of his role is the impact he leaves after he works with his clients.
“What I love about it is to have my work appreciated by someone. I remember when I did my first wedding, the bride cried tears of happiness when she saw her photos. She was delighted. To be able to do what I love, and what I am passionate about, and then for it to be appreciated, it’s just incredible.” – Donal Doherty
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Did you know there are over 4.9 billion unique mobile users on the Internet? Because of that, now (more than ever), it’s necessary for you to have a website optimized for mobile. Below, we share the reasons your website needs to be mobile-friendly, as well as a few tips to get started.
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Understanding how to properly set prices for your wedding photography business is an important part of your role as an owner. Often times, it can be challenging to know exactly what will work for your products and services. How can you set prices for your wedding photographer packages that will help you increase your profit?
Wedding photographer, Vanessa Joy, is back with her next post to share her 3 favorite wedding photography pricing rules that every photographer needs. Take a look below and see what adjustments you can make to your current structure to ensure you are set for the rest of the year.
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After the wedding day, how often do you submit your work to a publication? Although there are several benefits of getting published, the tasks involved (choosing the best photos, finding the top magazines and blogs, and knowing the specifications for each) can sometimes be daunting. How can you simplify the submission process and reap the benefits of having your work published?
In our Online Training: Secrets to Getting Your Wedding Work Published, Jacqueline Tobin shared her personal insights to getting published based on her experiences as Editor-in-Chief of Rangefinder Magazine. Here are the top 5 tips for getting your images published.
As you shoot during the wedding day or are looking through your images once you receive them from a wedding photo editing company, think about what an editor looks for in your photos. Put yourself in the place of an editor, and think more about how the images will look on the cover of a magazine, a printed page, or in a blog post.
Image Compliments of Jelger and Tanja Photographers
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As a part of your strategy to expand your reach and share images with ideal clients, Instagram is a perfect tool to help. With features for business owners and new additions to keep followers engaged, you can use the platform to find and attract couples who may be looking for a photographer.
The key to success in getting more followers is to use strategies geared toward ideal clients, so you can more easily connect with them and encourage them to visit your website and blog. How can you ensure you build your following and attract those clients? For starters, grab our free Instagram Guide, built with advice from a dozen successful wedding photographers on Instagram.
Orange County wedding and portrait photographer, Rich Lander of CHARD Photographer, has an Instagram account that caters to his ideal clients. Below, we share 7 secrets Rich uses on his Instagram to help him gain well over 70k followers. Take a look and see which you can implement into your current strategy.
Just like you would for your website and blog, you should always showcase the top photos on your Instagram account. These are the images that share your unique photography style and are the best from your past shoots. When clients look at these images, they can better understand your style and what their images could look like should they book you.
Image Compliments of CHARD Photographer
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At a wedding, every little detail is planned. From the guest list to the attire to the fold of the napkins. The planning that goes into most weddings is the culmination of countless decisions and immeasurable effort. Wedding photography tips geared toward capturing the most important moments are essential to your success.
As the wedding photographer, you get to be the one to document the day as it all comes together. It’s your job to help encapsulate all the tiny little nuances that many, your bride included, may overlook. Here at ShootDotEdit, we provide online photo editing services for wedding photographers. We also connect with industry leaders who can help you achieve your goals for both your business and photography. In this blog post, Mike Duval of LensProToGo will cover the basic wedding details you should be looking for and how to capture them.
Have you ever had a negative experience with a second shooter? Maybe you differed in style, used conflicting techniques, or had opposite personalities. Either way, creating a seamless working relationship with your second shooter is a key element for success.
A second shooter is more than just someone to help you capture standard images. They can help you capture creative photos you may not have the angle for, and they can help you work with the couple and their family during family formals and other portraits taken throughout the day. If trained correctly, your second shooter can be an asset to you. In our Ultimate Guide to Second Shooters, we share how to find, train, and empower your second shooter. Here are a few tips to get you started to make your second shooter an essential member of your team.
When you explain your style, it can be difficult for your second shooter to fully grasp what you describe (not because they are amateurs, but because you are unique from other photographers in the industry). You can set clear expectations for your images when you showcase past examples of your work, as well as the images from other second shooters you have worked with.
Image Compliments of France Photographers
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