ShootDotEdit

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In the first article, we talked about shooting with intent. Then we described how to translate the images from that wedding into an album story. Now, it’s time to discuss why pre-designing your wedding albums is crucial to your workflow and to your post-wedding sales.

Eliminate Stressful Decisions

Pre-designing your album before you deliver any images to your client is crucial. The truth is, your couples don’t know what they want. They experienced this very sentimental event, and now it’s over. In best case scenario, the leftover feelings are fraught with both happy & mixed emotions. How they ultimately will remember the day, and the experience with you, is how you present it to them. 

Image compliments of Ben Hartley of Style & Story Creative

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As you work to build a clear and unique brand message, properly curating your images for your website and blog can help you reach higher-end clients and begin to charge more for your services. In our Skyrocket Your Bookings with just your Images Webinar with Amy and Jordan Demos, they shared strategies for curating your images to attract ideal clients. So you can continue to share your brand message to clients, we are sharing 7 strategies for quicker image curation.

1. Create a Strategy

With everything you do for your business, first impressions are crucial to your success. If you do not have a strategy in place for placing images on your website and blog, you risk incorporating photos which are not geared toward ideal clients. For you to make a lasting impression, sit down and create a plan for the images you will share on your website and blog, and how those images will elevate your brand. Decide what images will speak to your ideal clients and feature those on your website, and then plan which storytelling photos you will share on your blog.

“Every time a potential client hits our website or blog, images are the first thing they see. It is our images that dictate the first impression a potential client has, and we can control what images are shared.” – Amy and Jordan Demos

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The other day Dixie and I were taking our daily walk with our neighbor friend and her pup. We were talking about photos and she mentioned that she had no idea where the thumb drive of their professional wedding photos was. A wave of nausea hit me and I asked her if she had them backed up anywhere. She sheepishly admitted that she didn’t. Then I laid into her (with love), encouraging her to find them and get those babies backed up somewhere in the cloud ASAP! Yikes! SO scary.

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In your business, you have necessary tasks which need attention throughout the year. Many of these mundane tasks revolve around ensuring you have the ability to maintain your photography business for years to come. Because there are plenty of responsibilities you already have, some of the financial and legal issues may fall out of your grasp. But, without properly handling your finances, you risk missing important matters, deadlines, and appointments. Since you might not have the bandwidth to add more to your plate, hiring an accountant can help you stay on track with your important legal documents and aspects which assist you in staying in business. Here are 6 reasons to hire an accountant so you can continue to have organization in your business.

1. Create Smooth Operations

One of the best parts of hiring an accountant is maintaining a regular workflow where you do not need to take on any additional work. An accountant can take care of the financial aspects of your business, which means you can continue your day-to-day operations without worry. Since you have so many other projects and tasks to take care of, an accountant can help your business continue running efficiently. Also, hiring an accountant helps you meet all of your deadlines for payments and taxes so, you do not run into any problems. The less time you have to worry about whether you are behind on your financial paperwork, the more time you can spend running your business as usual.

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In the first article, Strategically Shooting for the Album Design, I talked about how to be present on the wedding day and ensure that you capture the best images for the album. Now, what do you do when you are back in the studio and faced with thousands of images from the day? How do you get from a full wedding down to an album? Focusing on telling a story in your album is the key to creating a strong album that your client will treasure.

1. Place the Images in Order

You can start the process in Lightroom, where you have the opportunity to cull through the photos you need to accurately tell the story. After your cull, bring your chosen album imports into your album design software, like Fundy Designer. At first pass, I recommend taking the imported images and just getting them into the album creator in chronological order. They don’t have to – and probably won’t – stay where they are, but wedding timelines are the default basis for any wedding album. As a visual person, as most photographers are, it also helps to see that day laid out from start to finish.

Image Compliments of Andrew Funderburg

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