Archives for 2015

As a wedding photographer, you are consistently busy with marketing to ideal clients, booking weddings, and completing your day-to-day tasks. When you are overwhelmed with constant due dates, it can be difficult to see yourself reaching your long-term goals. Since your business relies on regular updates, it is important for you to schedule in time to work on certain areas that will help you grow. That’s why we’ve put together a list of quick fixes you can use to improve your business. These are simple tips you can start implementing today.

Increase Brand Awareness

In your photography business, it is important to stay top of mind with potential clients who are in the process of looking for a photographer. There are many channels you can use to increase your brand awareness, including using your blog and social media. Though you may be busy at many points during the year, blogging is an essential part of your business. When you receive your images back from a photo editing company, share them on your blog. Once the images are on your blog, post messages on each social media platform you use. Whether you only use Twitter and Facebook, or you include Pinterest and Instagram into the mix, you should reach out to your clients through these networks. Make sure to tag your clients, and other vendors involved, so the post gets shared on various pages. The larger your reach is, the more likely it is you will share your content with ideal clients.

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As a wedding photography business owner, you spend months working side-by-side with your clients and providing them with great service leading up to the wedding day. Once wedding is over, your work is still not over! In fact, when it comes to providing your couples with a great experience and turning them into raving fans of your business, the work is just beginning.

By ensuring that your current customers are delighted and thrilled by you and your services, you increase the chances that they will continuously rave about you to their friends and family. This can lead to referrals and more bookings for your business. Here’s how to create raving fans from current customers.

Surpass Expectations

Leading up to the wedding day, you know the importance of responding quickly to emails and constantly helping your couples out whenever possible. After the wedding, it is crucial that you keep that same mindset and work ethic with your clients.

When it comes to delivering their images to them, continuously keep them updated on the status of their photos. More importantly, under-promise and over-deliver on your turnaround time! A common question for clients to ask is, “How long does it take for you to deliver the images to us?” When this is asked, be sure to give a realistic deadline, and then surpass it. An easy way for you to accomplish this is to send your images to a photo editing company, such as ShootDotEdit. [···]

As a wedding photographer, it’s necessary to book more clients each year to grow your business. But have you ever wondered how to book the weddings that you want with the current wedding images that you have?

In our Skyrocket your Bookings with just your Images Webinar, wedding photographers Amy and Jordan Demos discussed how to utilize the images you already have to grow your business. With your own images, you can book more clients and increase your overall profit. Together they discussed how to use compelling images to aid you in creating dynamic content for your website and blog. They also shared effective photography strategies to enhance the imagery within your galleries. Here are the top 5 tips to skyrocket your bookings.

1. Shoot Your Photos Like You’re “At the World Series”

Having the right mindset is an important factor when it comes to increasing your client bookings. During every wedding, always give your photos your best, creative effort. Regardless of the venue or your client’s budget, shoot your photos as if you were you were hired to shoot for the World Series. This will bring you closer to your goals, and over time, will increase your profit and bookings. When Amy and Jordan flipped their mentality to think like this, it was very powerful for them. When you shoot every wedding as if you are shooting for your ideal client, you will begin to attract more of your target market to your wedding photography business.  [···]