Understanding a Client Referral: Creating True Believers
As a wedding photographer, one of the best ways for you to get the word out about your business is through client referrals. We have spent some time sharing with you how to create a loyal following of Advocates and Evangelists, both of who will happily recommend you and your wedding photography business to friends, family, and colleagues. So how do you move clients to become True Believers, the third and highest tier of customer referrals? True Believers refer you to others because of YOU rather than what you do – they believe in you as a person. You want to make it a goal of yours to create a band of True Believers who will spread the word about you and your business!
Know Your Message
To convert clients into True Believers, you must develop a clearly defined message and live by it. Having a strong message is essential because True Believers want more than just a quality product and a sharable experience – they need a message that they can stand behind and share with their friends and family as they refer you! Taking the time to know who you are and what you and your brand stands for is the only way to develop a genuine message. Remember to make your message as specific as possible! [···]