Archives for 27 May,2015

As a wedding photographer, there’s something great about finding your ideal clients that have similar interests and values as you. Not only do you create personal connections with them, but it can also help motivate you to push the boundaries on your photography because you love your clients! When couples reflect the same values or artistic interests as you, they are more likely to reach out to you when they are interested in finding a wedding photographer. Being a wedding photographer puts you in a great position to connect with all different kinds of people, and being a social media savvy wedding photographer gives you even more of an advantage. You also have plenty of content to share (your images) – so once you get them back from a post-production photography service, you can start implementing them into your blog!

With that in mind, when you sit down to work on your blogging, it is imperative that the experiences you write about and the stories you share create a bond between you and your clients. You can do this by developing a personal series that focuses on something you are passionate about and directly reflects your values as a photographer.

Knowing exactly how to create a personal series can be a challenge at first, especially because it causes you to think of all your other passions besides photography and engage them in a way you otherwise might not have. Here are 3 steps to help you connect with current and potential clients using the most authentic tool in your content marketing toolkit: You!

1. Determine the topic

Think about all the aspects that make up the unique individual that is you. Maybe you are an outdoor wedding photographer that loves camping and frequently camps in the mountains. Take advantage of these trips by documenting and sharing your experiences on the blog. Not only does this allow readers to get to know you on a personal level, but if they also love camping, this may be just the spark they need that gets them to reach out to you. [···]