Archives for 1 Jul,2015

We hope that you’ve enjoyed our blog series with The Youngrens so far – if you have missed the first two posts in the series, you can access them here:

Part 1: The 5 Steps to Discovering your Ideal Client

Part 2: ROH: The Secret to Truly Effective Marketing

Today we’re excited to present the third blog post in the series: The Two Most Common Mistakes About the Ideal Client. In this post, The Youngrens cover a couple of the myths photographers may hear when looking for their ideal client. Enjoy the post and think of ways you can change the way about you think about your ideal client from their tips!

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Creating an effective profile of your ideal clients is not an easy task, my friends, but it’s an important one. Knowing who you’re trying to attract to your photography business becomes the foundation of your decision-making process as a business owner, so if you’ve ever felt like your marketing plan is less of a ‘strategy’  and more like wadding up wet paper towels and throwing them against a wall to see what sticks, then I’m here to help. I’ve helped a lot of wedding and portrait photographers build profiles of their dream clients over the years, and the more I teach and research the topic of the ideal client, the more I learn about the common myths and mistakes of this complicated subject – mistakes that I have definitely been guilty of making over the years.

Here are the two most common mistakes that I see photographers making when they begin the process of discovering their ideal client.

Mistake #1: My Ideal Client is ME

I think that a lot of us are guilty of this – at least, I know I am. It’s not a stretch to assume that the couples that I love working with the most are a lot like me. I start to believe that they think like me, act like me, and buy like me. It makes sense to cross-check a decision based on my own personal preferences, asking myself “what would I want to hear if I were getting married?” or “what do I think about this particular photo?” [···]