Setting Realistic Turnaround Times for Your Clients
As a wedding photographer, properly managing your clients’ expectations is crucial to the growth and success of your wedding photography business, especially when it comes to timeframes. Leading up to the wedding day, you most likely had to follow the clients’ schedule – they selected the wedding date, the time the ceremony would be, and how many hours they wanted to book you for. You may have helped plan out the wedding day timeline to ensure there was enough time to take photos throughout the day and to ease the stress of your clients.
Everything you do to help your couples prepare for their special day is great and helps build trust, but after the wedding day is when you can really manage expectations in regards to turnaround time. By properly setting realistic turnaround times for your clients, you can exceed their expectations and turn the trust they have for you and your business into loyalty.
Explain the Process
After the wedding is an exciting time because not only are your clients eager to see one of the most important events in their lives memorialized forever, you are also excited to see the stunning images that you captured and add your Signature Style to them. This is not a phase that you should rush through or spend any less time on. You know how long it takes to get all the images cleaned up and ready for viewing, so it is important that the timeframe you give your couples is accurate and doable on your end. [···]