Why You Need a Blog Calendar (and how to create one)
After the wedding day shoot is over, you have dynamic images you want to share with your couple, as well as on your blog. Before you send your images out to a wedding photo editing service, you may decide to post one single image on your blog or social media platforms. Giving a sneak peek of a photo from the wedding day will make your followers (and couple) eager to check back when you post additional images.
Sticking to a schedule for posting on your blog is necessary for you to create a loyal following of clients. If you do not have a blog calendar to help keep you organized, you may not be following a schedule conducive to your workflow. Creating blog posts last minute and deciding when to post them can cause stress and may take time away from other important tasks. Here are a few reasons why you need a blog calendar in your business and a few tips to help you create one.
Stay Ahead of your Workflow
When you are booking clients for your business, you typically do it well in advance of the wedding day. The strategy behind this is you have the opportunity to spend time with your couple and get to know them before their day. You also have a chance to be prepared for the wedding shoot, in addition to all of your other tasks.
Related: What are a few tasks you can take off your plate today?
Think about a blog calendar in the same way. If you create a calendar that lays out your blog posts for the upcoming month, you will know exactly what you have to work on in terms of blogging. Even though the posts may not be written yet, you still have an idea of your workload. When you create a blog calendar, you give yourself the chance to schedule blog posts as far in advance as necessary.
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