As the wedding day approaches, one of the things that couples are always concerned with is the weather. They want it to be sunny with no chance of rain. While you cannot control the weather, you can control the lighting situation!
[···]
When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!
Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.
Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]
With the number of users, the possibilities are endless when it comes to increasing followers on your Facebook page for photography. Knowing how to promote your Facebook page can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start?
[···]
We spend a lot of time talking about workflow, specifically your Lightroom workflow – what can we say, we love Color Correction and providing you with wedding photo editing tips. In our Online Training: Advanced Lightroom Skillsets, workflow expert Jared Platt took an in-depth look at Lightroom and provided you with advanced tips for mastering Lightroom.
[···]
As a bride begins her wedding shopping, she spends months scouring the Internet for her dream photographer. She wants someone who will capture all of the major events, be there for the candid moments, and of course, make her look fabulous during her bridal portraits – it is her day, after all.
[···]
In the social media-driven world, blogging is an important part of your business. Through your blog, you have the opportunity to share weddings as well as personal stories with potential clients. One of the beauties of blogging is there are several ways to share stories of wedding days and even personal experiences. Even though you are a photographer, that does not mean that your blog can only consist of images. A goal of your blog is to captivate and intrigue potential clients, and that can be done in several ways. Here are three photographers who each have a different blogging style that are doing it right and creating compelling blogs.
While potential clients enjoy seeing your images, you can also awe them with your words through the power of narration. With a narrative style blog, being able to describe the emotions and events that happened during a wedding are just as important as providing beautiful images. By selecting a few images that complement your story, you can show readers that you pay attention to little details and really work to document a cohesive story. In Chrisman Studios’ blog, they share narratives that express the unique moments they experienced from the day they met a couple all the way leading up to the wedding day. By finding ways to connect with the bride and groom on a personal level, the photographers are able to share the couple’s love story that unfolds in their blog post.
[···]