As a wedding photographer, the time you have to work on your business is valuable. Though post production is a part of your photography workflow, it is not necessary for you to spend hours on your images. Integrating Lightroom into your workflow is essential to limiting the amount of time you dedicate to post production. There are many photography workflow Lightroom tricks that we have shared with you, from basic tips to advanced tips. Today, we want to focus on Lightroom shortcuts.
With over 1.35 billion active userson Facebook, this social platform is a great way to share your photography business with current and potential clients, as well as friends and family. Facebook provides photographers with the ultimate marketing tool to grow your business.
Wedding photographer JP Elario uses Facebook to effectively optimize his business. With over 7,700 likes, JP excels at sharing his content with his followers on Facebook. Through stunning images, consistent blog posting, and engaging posts, JP’s Facebook Page invites you to stay awhile. Here are some of the ways that JP uses Facebook to create connections with his clients that you can use in your business!
Networking with vendors and clients is one of the best ways for you to grow your business. Done correctly, and it can exponentially increase the numbers of clients you book for your photography business each year! We’ve given you tips to connect with vendors, as well as ways to win with client referrals. Whether it is busy season or the offseason, it is important for you to know how to create strong networking relationships. We connected with a few industry leader photographers and gained some insights on their top secrets to better networking that helps them grow their businesses!
Meet face-to-face
With the ease of doing everything online today, it is easy to revert to social media to do all of your networking. While social media is great for brand awareness and reaching out to vendors and clients that are not in your area, take a step away from the computer and venture out into your community to network! Take advantage of meet-ups with local photographers and vendors in your area to meet with new people and create a personal connection. Vendors will remember you more through a connection in person rather than a virtual “hello” shared over Facebook.
Pittsburgh wedding photographer, Leeann Marie, finds that many vendors are more willing (and excited!) to work with her when they have the opportunity to meet in person:
“Get out of the house! Go and meet new people in person. You must step outside any fear you may have, and meet with people face-to-face. And often!”
In today’s digital and technology-driven world, everyone wants products and services that are available to them digitally and easily accessible online. When it comes to photography, clients are always looking to see if photographers offer digital files in their packages. With this being such a popular item to buy, how do you make other products, such as prints, seem valuable and worth buying? Here are 4 tips to help you price and sell your prints to your clients.
As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. Well-designed wedding photographer websites are key to attracting and booking ideal clients. When your website is done right, you are welcoming potential clients who will want to hire you for their big day.
As a wedding photographer, focusing on how to market your photography business is a fast way to get in front of ideal clients. Since there are various ways to utilize photography marketing in your business, ShootDotEdit President, Jared Bauman, connected with Bryan Caporicci of Sprouting Photographer in a podcast to discuss a particular type of marketing known as content marketing.
Content Marketing
Here at ShootDotEdit, we provide photo editing services for photographers and also love to connect with industry leaders to share helpful and relevant information about ways to succeed as a photography business owner. Content marketing is about providing valuable resources to your current or potential clients through a variety of channels. These include social media, your blog, email campaigns, and even face-to-face. Continue reading to discover how to promote your wedding photography business with content marketing.
Develop a Plan
Creating valuable content can take time, so re-evaluate where you are spending your hours. Dedicate time and energy to a solid content marketing plan. Partnering with a company like ShootDotEdit to take care of your wedding photo editing will allow you to spend less time behind the computer editing and more time on important aspects of your business. The true value of outsourcing is to allow yourself to spend time working on areas of your business that will help produce profit. [···]
Here at ShootDotEdit, not only do we take care of your post wedding photography needs, we also enjoy educating you on the best practices to grow your business. There are many aspects of your photography business that you must master to create a constant flow of bookings. Relying on clients referrals is an effective way to bring in new revenue, but that is not the only referral avenue you have to work with. While your past clients are great for referrals, the vendors that you work with at each event can be great, if not better sometimes! Learning how to work with vendors to create a vibrant referral network is key to growing your business.
In our Turning Vendors into Referral Engines Webinar, photographer and business owner J Sandifer shared tips on how to use vendor referrals to increase your bookings this year. Here the top 5 tips that you can apply to your business today to get started.
1. Be the center of your local network
In the social media age, Facebook, Twitter, Linkedin, and Pinterest have created a new and unique way for you to interact with friends and business associates. While using social media can be helpful to your business, there is still a lot of value in face-to-face meetings. When you build a connection with your vendors on a personal level, you are creating a lasting relationship. These relationships will increase the referrals you get for your business. As you form relationships with vendors, remember to stay top of mind with them – every few months, reconnect with them over coffee or lunch to see what you can do to help one another out! [···]
As a photo editing service for wedding photographers, we see tons of stunning images that photographers submit to us every day. It is always wonderful to see the different types of images photographers take and how creative the shots are, especially when it comes to the lighting and posing! From natural lighting to off-camera flash, the possibilities are endless as to how you can create great photos.
There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit!
As a wedding photo editing company, we connect with pro photographers worldwide and know that lighting is one of the most challenging aspects of photography to master. When it comes to natural light photography, though light is readily available, it is not one of the easiest techniques to use.
