As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. Well-designed wedding photographer websites are key to attracting and booking ideal clients. When your website is done right, you are welcoming potential clients who will want to hire you for their big day.
Wedding Photographer Websites
While information should be easily accessible, some of the best photography websites also include features that help you stand out from other photographers in the industry. And as a wedding photographer, you already have stunning images to share on your website (after you receive them back from photo editing companies for photographers, like ShootDotEdit). Here are 4 wedding photography website examples done right.
1. Captivating About Page
On each page of your website, it is important to provide content that will create relationships with past and future clients. An About page is an opportunity for you to present who you are as a photographer and a business owner. When you are creating this page, remember to include details that will bring ideal clients to your business. Everything on your page should be relatable and personable, giving you a chance to attract like-minded clients.
Wedding photographers Ed and Karen Atrero know that an effective approach for an About page is to keep it friendly and relatable. The San Diego photography business owners invite followers to get to know them through their page titled, “Meet Ed & Karen.” While the couple mentions that they are excellent photographers, they also emphasize the idea of having fun. To show this, they have a section where they display their likes and dislikes in a funny, playful tone. Ed shares his love of the Super Mario Bros theme song, while Karen shares that she dislikes onions. When you share fun facts about yourself, it is a great way to start a relationship with your clients. The more connections you can make with your clients, the more likely they are to book you.
2. Strong Photography Portfolio
As a photographer, potential clients are excited to view your images, so welcome your clients to your website with a strong photography portfolio on your homepage. Detailed photos make it easy to captivate people and draw them in. Showcase your best images to make clients want to see more of you and your website. An easy way to do this is to partner with your wedding photo editing company to create stunning images that potential clients will love.
ShootDotEdit Wedding Pro, Jimmy Bui Photography, displays his wedding photography portfolio on the homepage of his website. He invites and entices clients to explore his website through beautiful images from previous sessions. Setting up a strong gallery or slideshow for your clients to view the second they enter your website will make it easier to showcase your style.
Image by ShootDotEdit Wedding Pro, Jimmy Bui Photography
3. Specific Details on Included Services
As potential wedding clients browse your photography website and your unique photography style captures their attention, their next move may be to check out your products and services. The more specific details you can provide, the easier it will be for them to decide if they want to book you for their big day.
Green Bay Wedding Photographer and ShootDotEdit Wedding Pro, Adam Shea, is an example of a photography business owner who includes specific details on his included services (along with his pricing). This section of his wedding photography website is easily accessible, lists the services he offers, and includes additional information about each. The additional information includes short snippets that provide clarity without overwhelming visitors to his photography website. By incorporating these details and more on his wedding photo website, he allows potential clients to learn more about the experience they will have with him. He also adds images along with the included services and details, which keeps his unique photography style at the top of potential clients’ minds.
4. Consistent Blogging Strategy
When you think about how to start a photography blog and attract people to it, one thing to focus on is a consistent strategy. Consistent blogging is a fast way for you to create exposure for your website and your business. Blogging allows you to stay current by continuously sharing new content with viewers. Using a top wedding photography blog strategy that allows you to post consistently keeps you top of mind and helps you build a loyal following.
Southern California photographer, Jasmine Star, showcases her business through her compelling blog. The design she uses for her blog posts is unique and up to date with her most recent wedding and engagement galleries. Jasmine’s blog is more than just photos of wedding and engagement sessions. She captures the love and passion of the newlyweds through images, as well as embodies the wedding experience through beautiful narratives. In addition to this, she also provides insights for couples as they prep for a session, as well as education for photographers! When you create a blog that includes more than just images, you are showcasing your versatility. You are presenting yourself as the first person clients think of when they need a photographer!
There are many ways for you to create a website that will stand out from the rest of your competitors and attract your target market. As you work on updating your site, be sure to review the 4 wedding photography websites above to make sure those areas are updated on your site. For additional ways to grow and market your business with your website and more, access our Marketing for Wedding Photographers Guide! Click on the banner below to receive your free copy!
Great article! Especially where you talk about showcasing best work as the client will judge on the basis of the portfolio. Adding contact page with easy navigation will help to stand out from others. Recently I’ve created on Pixpa, they help me to integrate both blog and online store with my portfolio.
Thanks