Tracking Metrics for “The Reluctant Data Lover”
Featuring Laura Murray
Most people who have chosen a career in a creative field, like photography, wouldn’t likely put math and metrics at the top of any favorites lists. Denver, Colorado-based photographer, Laura Murray, relates to her right brain creative colleagues, despite having a degree in mathematics and crunching numbers professionally for several years right out of college.
“Even though it’s what I did before I came to photography, it took me five years to really get serious about numbers.” Laura continued, “I’m just like everybody else, I wanted to focus on the more exciting things, like marketing and social media.”