Want to build brand relationships? Want to be re-energized? Before you go any further, invest 60 seconds of your time to watch this video!!
Husband and wife wedding & relationship photography team, Laibel and Chana of Laibel Schwartz Photography started out their business as more of a “team-building” project — something to aide in personal communication.
“It was fun to be creative together and challenge ourselves together,” Chana says. “And we specifically started weddings because I had a passion for that.”
Chana told us that her own experience with her wedding photographer had not been an overly positive one. “She posed me in ways where I felt like… ‘Well this doesn’t feel good, but I’m sure it will look good…’ And then it didn’t look good.” Chana says their philosophy on wedding photography has developed around their perspective of what a bride really wants to feel like on her wedding day.
What does it take to be in the Top-liked Wedding Photos?
Be a sacrificer, a grinder, and tenacious.
Because we celebrate the patient ones.
And honor the risk-takers, the dreamers, and the prioritizers.
We value the artists and the visionaries.
And, we are inspired by those who stay focused on figuring out how to succeed and break through.
It’s that time again — the first Friday of the month! So we’ve rounded up some of the top-liked wedding photos from our Instagram featuring our incredible ShootDotEdit customers!
February had some amazing featured photographers. We are incredibly excited to share these images with you here on The Rave from ShootDotEdit!
Let’s dive in to the top-liked wedding photos from February 2020!
Email campaigns are a great way to nurture your clients and keep them engaged for years to come. They can also be a great way to educate other wedding photographers who sign up to up to your email list.
If you’ve been keeping up with our Fast 5’s, then hopefully you’ve begun creating rich content aimed and both new and past wedding clients. So today, we wanted to talk about another great way to engage with your followers and subscribers: Email Campaigns!
Ensure a Successful Email Marketing Campaign
Here are 5 points to completely nail when it comes to creating email marketing campaigns that wow your audience.
1. Know the Interests of Your Audience
Your top priority should be to increase engagement with your wedding clients. So if you’re giving advice on the wedding planning process, make sure that advice is relevant and actionable.
2. Be Authentic to Your Brand & Business with Email Marketing Campaigns
Any content you create needs to be authentic and represent your brand’s unique message — this includes your email campaigns! You want your words to represent who you are and what you’re all about.
3. Each Phase has Different Needs
And they need to be nurtured as such! This means you should try and segment your audiences into leads, current clients and past clients. The leads will need content that nurtures them toward conversion. And your current clients might need content that helps make their wedding planning process a breeze. As for past clients, there are always anniversary sessions, vow renewals and family portraits to keep in mind. Always be nurturing in your campaigns.
4. Track the Results of Your Email Marketing Campaigns
Keep track of the conversions coming from your campaigns. If your emails aren’t converting like you thought they would, don’t be afraid to switch it up a bit — test out a new sequence until you find one that works.
5. Don’t Limit Yourself to Clients Only with Email Marketing Campaigns
If you find that other wedding photographers are signing up to your email marketing campaign list, segment them into their own category. Provide compelling content packed full of tips and tricks for their own businesses. This will turn you into a thought leader in your industry and from there, the sky’s the limit.
If you’d like more info on marketing your wedding photography business, you can read the Fast 5 on Website Marketing and Content Marketing. Or you can check out a more in-depth article HERE.
At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!
I was born and raised in Illinois and moved to the great southern city of Knoxville, Tennessee over a decade ago. I consider myself a walking contradiction — a Type A personality with a creative streak, a Yankee who says fixin’, and a lover of comedy who couldn’t tell a punch-line to save her soul.
I have been a Knoxville wedding photographer for eight years, but I am one of “those photographers” that still has a full-time job. Therefore, I am very interested in marketing tactics that produce results long after they are implemented. I especially love tactics that are FREE. In this blog, I am going to share with you 5 Free Marketing Ideas Built for Longevity.
On the last Fast 5, we quickly talked about making sure your website is set up to market your business like a professional. So what’s the next step? It’s time to get your content marketing game on point.
As a wedding photographer, you’re constantly creating content that can be easily shared with potential clients. But it can’t just be any old content — the content you share must be valuable and relevant to your target clients.
Welcome to ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
When it comes to marketing your wedding photography business, having a well-designed, easy-to-navigate website is absolutely vital. It’s one of the first things potential clients will see when looking you up online.
Here are five quick tips on making sure your website is up to snuff when being viewed by wedding photography prospects.
Here’s to the sacrificers, the grinders, and the tenacious.
Here’s to the patient ones.
Here’s to the risk-takers, the dreamers, and the prioritizers.
Here’s to the artists, and the visionaries.
And, here’s to those who stay focused on figuring out how to succeed and break through.
Every first Friday of the month, we’re celebrating YOU. Those of you who shine. Those of you who are hitting every mark and still reaching for more!
We’ll be showcasing a handful of photographers’ images that embody all of the above. Images that really bring it! And images that we know our 14.4k followers will love love LOVE!
Technology in the Wedding Photography Industry: Featuring Wedding Photographer & Entrepreneur — Ben Chernivsky
Technology in the Wedding Photography Industry is ever-evolving. And when it comes to an industry like wedding photography, technology is constantly reshaping the playground for wedding and event photographers. Which is why we knew we needed to talk to pro photographer and entrepreneur Ben Chernivsky.
Not only does Ben operate a thriving wedding photography business — This Is Feeling Photography. He also co-owns and operates ZippyBooth, a Chicago-based photo booth rental company that is dependant on Gifyyy, his photo booth software and manufacturing company. Ben and his team have created a complete photo booth system unlike any other. And not only that, but it’s incredibly easy to use, too — something Ben takes a lot of pride in.
“We truly have taken a super complex product like photo booths, and turned it into a 12-pound product that takes 30 seconds to start up,” Ben says. “it’s iPad-based and just very, very simple.” This IS Technology in the Wedding Photography industry.
Oh, WPPI 2020 what do you have in store for us? Once every year in February, photographers from across the globe descend upon Las Vegas for one of the biggest wedding, event and portrait photography conferences in the country—WPPI —or Wedding & Portrait Photography International. But not many people know about the driving force behind the conference itself—The Director of WPPI, Arlene Evans. Arlene was able to set aside some time in her busy schedule to chat with us about the past, present and future of this incredible event!
WPPI is one of the best investments a photographer can make concerning the future of their photography business. It lasts five days and attracts thousands of both aspiring and professional photographers from around the world. While attending the conference, photographers create lasting relationships and expand their networks while learning from some of the top leading industry professionals.
We wanted to find out what’s new, exciting and different this year at WPPI! So who better to talk to about this incredible photography conference than Arlene Evans. Read on to see why she’s your go-to source for the inside scoop for WPPI 2020!
In this article: 7 reasons why Arlene Evans says you won’t want to miss this year’s WPPI — The #1 conference in the country for serious wedding & portrait photographers.
Why Wedding Photographers Make Great Commercial Shooters Featuring Justin Brownell
If you want to know Why Wedding Photographers Make Great Commercial Shooters, look no further than Justin Brownell. When he got out of the Air Force, he had no idea he’d soon make a career out of taking beautiful photos. GI bill in hand, he set off for art school.
The Texas native majored in web development and design, unsure exactly where that path would lead. It wasn’t until he was required to take a photography class as an elective that he started to develop a passion for capturing unforgettable moments.
