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HoneyBook: A Client Management Software That Empowers Small Businesses To Own Their Independence With Passion & Purpose

A collage of an infographic about HoneyBook a client management software on the right and a thumbnail of Natalie Franke on the left

“Time is the most precious thing we have. It is the only thing that we never get back.” These were among the very first words Natalie Franke shared with us when we sat down with her to learn about Honeybook and Rising Tide Society, laying the groundwork for all the passion and inspiration that would come from our interview with her. HoneyBook is a client management software with the mission to empower small business owners to be successful and live a life built on passion and purpose. The Rising Tide Society is a community of creatives empowering the creative economy to rise together. Natalie Franke is the co-founder of one (Rising Tide Society) and the Head of Community at the other (HoneyBook). 

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How to Market & Sell Your Pre-Wedding Photo Shoot Packages

How to market and sell your pre-wedding photo shoot packages

While an engagement session is technically a pre-wedding photo shoot, to better your portfolio and to increase cash inflow, you could also consider including another photo shoot that couples can get done before the wedding. But the trick is to convince couples about how this photo shoot is going to be different from the usual engagement session. Just like all your other services, even this service will need a specific marketing plan. However, the most important part is how you are going to show your potential couples that this is something they need in their lives (especially those who are already investing in an engagement session). If you are new to the concept of such shoots, in this blog, we offer you some ways in which you could market this service and also attract clients.  

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Anniversary Photo Shoot Tips To Make Milestones Memorable

Anniversary Photo Shoot Tips To Make Milestones Memorable

Weddings – no matter how extravagant or low-key – are a couple’s way of celebrating this new journey in their lives. And each anniversary is like a milestone that deserves to be celebrated! Just like an engagement session or their wedding photos, an anniversary photo shoot is a great way to document these celebrations that would help them track their journey years down the line. Besides helping you increase your clientele and stay in touch with your previous clients, anniversary photography sessions could also help you make more money beyond the wedding day. In this blog, we offer you tips on conducting a memorable wedding anniversary photo shoot for your couples.

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How to Blur Edges in Photoshop in 4 Easy Steps

How to Blur Edges in Photoshop in 4 Easy Steps

To achieve a dreamy effect, fix harsh edges, or bring attention to your subject – there could be many reasons why you would want to blur the edges of your image. Besides these factors, blurring the edges of your image could also help you enhance its overall appeal. And one of the easiest and quickest ways to achieve this effect is by using Photoshop. If you are not familiar with the process, then you may want to read till the end. In this tutorial, we will take you through a four-step process that will help you learn how to blur edges in Photoshop to a solid background! Let’s get started!

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5 Summer Wedding Photography Tips to Get it Right

5 Summer Wedding Photography Tips to Get it Right

Keeping the warm weather and longer hours of sunshine in mind, many couples choose to get married in the summer. And for many wedding photographers, summer weddings come as a treat too! The relaxed atmosphere, the pastel color themes, and the bright sunshine create the perfect setting for light and airy wedding photography too. But while there are many upsides to photographing summer weddings, high temperatures and too much light can also make it challenging to take wedding photos. In this blog, we bring you some summer wedding photography tips that could help you be better prepared for your day.  

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How to Create a Watermark in Photoshop

How to Create a Watermark in Photoshop

A watermark is a text, an image, or a logo that many creative professionals such as painters, digital artists, or photographers use to rightfully lay claim on their creations. It’s kind of a signature proving the creation was made by them or someone who works for their brand or under them. Wedding photographers watermark images to promote the brand or to protect the photos from theft and piracy or both. They also watermark other marketing material so that the viewer can instantly recall the brand name. If you are planning to begin watermarking your images, too, in this blog, we show you how to create a watermark in Photoshop. 

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5 Tips For Social Media Marketing For Wedding Photographers

5 Tips For Social Media Marketing For Wedding Photographers

Social media marketing for wedding photographers isn’t exactly a new concept. For a wedding photography business, social media marketing could prove to be one of the most effective ways to establish your brand identity, increase your reach, and even book more weddings. How and which social media platform or platforms you decide to use entirely depends on your target audience and needs. Another way for you to display your work, build a digital portfolio, and even let your creativity flow, your social media platforms are where your target audience gets to know your brand. However, even though the benefits of using social media marketing are manifold, there are specific ways to make the best use of these platforms. And we tell you how through this blog. 

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Top 5 Time Management Tips for Wedding Photographers

Top 5 Time Management Tips for Wedding Photographers

As a wedding photographer, many of your friends and family might be under the impression that the only thing you do is take pictures at weddings. But in reality, a wedding photography business is about so much more than just taking photos. From booking more weddings and post-production workload to making strategies for social media marketing and networking with other photographers and vendors, you pretty much have to be the jack of all trades when you run a wedding photography business. And while all of this is necessary for the business, it’s also essential for you to manage your time to give yourself some breathing space. So if you are in a place where even 24 hours seem too little to get all your work done and no such thing as a work-life balance exists for you, our top 5 time management tips for wedding photographers might just help make things easier.

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10 Fun Wedding Photo Ideas To Add To Your Shot List

10 Fun Wedding Photo Ideas To Add To Your Shot List

A wedding is more than just your couple starting a new journey together. It’s such an important day for them and, with all their friends and family members coming together to celebrate their special day, you simply can’t run out of fun wedding photo ideas. Once you are done taking the classic and formal photographs of your couple and their guests, you can move on to the fun photos. From different perspectives and unique poses to including wedding props, there are endless ways to make wedding photos fun. And in this blog, we bring you 10 creative and fun wedding photo ideas that you can add to your shot list to turn up the fun in your next wedding photography gig.

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Tutorial: How to Remove Shadows in Lightroom

Tutorial: How to Remove Shadows in Lightroom

Have you ever wondered why some parts of your images look dark and shadowy even though you were shooting in bright light? This happens because light doesn’t hit all areas in your photo the same way, causing some parts to be darker than others, which then results in your images having a range of light and dark tones. However, these dark tones can be just shadows or blacks. The difference lies in the amount of brightness and details in them. Shadow areas might look dull, but there are details hidden under them, whereas in black areas, all details are lost. However, during post-production, you can retrieve any details hidden under shadows and also modify the contrast in your image. So if you want to know how to remove shadows in Lightroom and improve the quality of your pictures, this blog shows you how in 5 easy steps.

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