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Put Yourself In Your Clients’ Shoes: A UX Testing Checklist

Author: ShootDotEditOn: May 15Categories: How to Become a Photographer No Comments
Put Yourself In Your Clients’ Shoes: A UX Testing Checklist

Put Yourself In Your Clients’ Shoes: A UX Testing Checklist

How to Become a Photographer

Looking to revamp your online presence? We have prepared a user experience testing checklist to help you look at your digital presence from the POV of a potential client, discover loopholes, and enhance your user experience. If you haven’t tried experiencing your online presence like a client would, it’s time to take matters into your own hands and conduct a user experience test. Believe it or not, usability testing could reveal a ton about your online presence, including some flaws you didn’t know existed that could be preventing your clients from finding and booking you. So, what are you waiting for? Dive into our blog for expert tips and tricks on revamping your website to captivate your audience and gain potential clients.

What Is User Experience Testing?

infographic stating UX testing is a user-driven analysis that aims to improve the overall user experience of a product or service

User experience testing, or UX testing, is an essential part of the UX research process that aims to improve the overall user experience of a product or service. Through user-driven analysis and with the help of a UX heat map, you can pinpoint areas of improvement and make changes to enhance the overall user experience.

This is particularly important for wedding photographers who rely heavily on their online presence to attract and retain potential clients. By chalking out a test framework and conducting various types of tests like a manual test, front-end test, and pilot test, you can identify and fix common bugs in your product or service that might be blocking clients from finding and booking you.

A Complete User Experience Testing Checklist For Wedding Photographers

1. Ensure Your Website Is Functional

As a wedding photographer, your website is your digital storefront. Thus, ensuring that it works seamlessly for all visitors is essential. Cross-testing browser is an important process of the website user experience testing checklist, as it can confirm whether your website is compatible with the latest web browsers as well as all previous versions of them. It also ensures accessibility on different devices, such as desktops, tablets, and mobiles. This is especially important as people browse the web via different devices and versions. 

When it comes to mobile testing, it’s crucial to make sure that your website is optimized for smaller screens. By using tools like LambadaTest, you can easily test how your website looks and performs on different devices and web browsers, ensuring that users have a positive experience and increasing your chances of converting leads into clients.

Related Read: The 4 Most Important Photography Pages Of Your Website

2. Test Check Each Link

infographic stating always test every link on your website to ensure it takes visitors to the right page or external link

Testing every link should be on top of your user experience testing checklist. It’s important to ensure that each link on your website takes visitors to the right page or external link. But here’s the thing – technology isn’t always reliable. Sometimes, links that worked before can suddenly stop working, so it’s essential to check them regularly. For instance, check whether the Instagram link from your website’s home page takes visitors to your Instagram account or a default account that came with your website template. Even if you’re confident that you updated those default links, it’s worth rechecking. After all, a broken link can prevent potential clients from connecting with you, and you don’t want to miss out on any leads that could translate into bookings.

3. Conduct User Analysis For Website Success

As a business owner, you want your website to be the go-to spot for potential clients to explore your brand. To ensure that your site is optimized for users, analyzing user behavior should be on your user experience testing checklist. Gathering user feedback can help you understand site visit trends, common issues, and where users spend the most time. This can be achieved by using a UX heat map like Hotja, which is an analysis tool that visually displays how users interact with your website through colors indicating where they clicked or scrolled. In addition, you can obtain statistics and metrics like bounce rates and pages visited per session. Engaging users in testing sessions provides an opportunity to gather feedback in real time and improve your website’s performance. 

Suggested Read: Fast 5: Creating A Powerful Photography Website

4. Benchmark Your User Experience

infographic stating become the best by benchmarking UX and identifying improvements that can make your website stand out

Every couple wants to work with the best in the business, and as a wedding photographer, you need to make sure that your website is up to par with your competitors. Benchmarking UX is a great way to determine how your website fares compared to other photography websites. Identify common features, best practices, and potential improvements that can make your website stand out to potential clients. 

Start by analyzing other websites in your industry and taking note of their load times, navigational structure, and design. You can also use tools like Google Analytics to evaluate how long users stay on your website and which pages they visit the most. By benchmarking UX, you’ll know exactly where your website excels and where it falls short. 

5. Test Check Your Contact Form

Are you certain that your contact form is working correctly and efficiently? To test it out, have a friend fill out the form and give you feedback. Remember, potential clients may not want to spend time hunting for a way to reach you. So, you might want to consider if only having a contact form is costing you leads. Clients might easily move to someone else if they can’t find contact information easily. If you prefer not to post your personal contact information directly on your website, ensure that the contact form is accessible, easy to use, and provides all the necessary information for clients to reach you. You can also add the form to various locations, such as the top of your website, your contact page, and on your social media platforms. This strategy opens up multiple channels of communication and ensures that clients can easily contact you. 

6. Create A Visually-Appealing Website

infographic stating design and color your website right with front-end testing for a better user experience

Did you know that a front-end test is an important type of testing when it comes to ensuring that your website gives users an optimal experience? From typography, color branding, and graphics to other visual elements, it’s all about creating a seamless and visually appealing user interface. Now, it can be a bit overwhelming to figure out how to choose branding colors that resonate with your business, but that’s where front-end testing comes in handy. By running these tests, you can ensure that everything from your typography to your color schemes and graphics is legible, optimized, and consistent across all devices. 

Further Read: SEO Tips For Wedding Photographers: The Complete Guide

Now wasn’t that an informative read? As a wedding photographer, your online presence plays a significant role in attracting and retaining potential clients. Conducting UX testing can help you improve your website’s overall user experience and identify flaws that may be blocking clients from booking your services. By following this ultimate user experience testing checklist, you can make data-driven decisions and check whether your website is functional, all links are working correctly, user analysis is conducted, benchmarking is performed, contact forms are tested, and a visually appealing website is created. Incorporating these strategies can help you enhance your online presence, increase leads, and convert more clients into bookings.

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

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Top 5 Ways To Boost Wedding Album & Wall Art Sale

Author: ShootDotEditOn: May 04Categories: How to Become a Photographer No Comments

A wedding is one of the most special moments in a couple’s life and deserves to be remembered in the most beautiful way possible. As a wedding photographer, you have the unique opportunity to capture these moments perfectly and offer your clients tangible keepsakes that will last a lifetime, which is where album and wall art sale come in. But it’s not as simple as just selling an add-on service; you need to convince your clients of the emotional value and significance behind preserving their memories in a physical form. And to help you do that, this blog will give you pointers on how you can increase wedding album and wall art sales for your photography business.

How To Make Extra Money From Wedding Album And Wall Art Prints

infographic stating help clients understand the emotional value behind wedding albums and wall art

Planning a wedding can be overwhelming, with couples facing a seemingly endless list of expenses. As a result, it’s understandable that some couples may be hesitant to invest in additional items, such as a beautiful wedding album or wall art. But don’t forget that a wedding is a once-in-a-lifetime event, and investing in high-quality mementos can help in preserving those memories for years to come. Now, you might be thinking, “How to boost album and wall art sale?” Don’t worry; we’ve got you! Take a look at the following 5 ways to increase profits from post-wedding sales. 

1. Offer Customization Options

In today’s world, consumers crave personalization, and your clients might want to customize their wedding album or art print to reflect their unique love story. Offering customization options, such as different paper types, cover materials, and layout styles, can make all the difference in your album and wall art sales. Providing five-star customer service and a tailored experience can make all the difference in the world! Plus, clients who feel like they’ve had a say in the design process are more likely to invest in a higher quality and more expensive album or wall art print. Moreover, the emotional attachment they feel to a product that reflects their story could also lead to better reviews and referrals.

Read More: Top 6 Ways To Boost Wedding Photography Sales

2. Offer Complementary Products

infographic stating offer complementary products and entice clients to invest in higher packages

If you’re looking to increase your album and wall art sale and provide added value to your clients, offering complementary products could be a game-changer. Providing bonus items like canvas prints or mini albums can entice clients to invest in a higher package that includes an album or wall art. Imagine the joy on your clients’ faces when they receive not just one beautiful product but a whole array of complementary pieces to show their family and friends. With the added incentive of instant gratification from displaying their moments on canvas, this strategy could help you leave a lasting impression on your clients and set your business apart. 

3. Create A Sense Of Urgency

Are you seeking ways to boost your wedding album and wall art sale? Consider offering special or limited-time-only discounts to your clients. One way to make it irresistible is by bundling your wedding photography package with an album and wall art at an unbeatable price. Couples are always on the lookout for services where they can save money but also get a great deal out of it. So, this tactic might encourage them to buy your services. Instilling a sense of urgency by offering limited-time promotions or discounts could make couples feel like they need to act fast to take advantage of the deal, resulting in an increase in sales and profits for you. Don’t underestimate the power of scarcity, as sometimes, it’s just the push your clients need to make a purchase. By using this effective marketing technique, you’re not only driving more sales but also providing your clients with a killer value for their money.

Suggested Read: Increase Your Revenue With Wedding Album Sales

4. Go The Extra Mile: Offer Wall Art Installations

infographic stating make it easy for clients to showcase their wedding memories in their homes by offering wall art installations

As a wedding photographer, you want to provide your clients with a memorable experience that will make them fall in love with their wedding photos, and one way to do that is by offering wall art installations as part of your package. Not only does this boost sales, but it also makes it easy for your clients to showcase their cherished memories in their homes. Imagine their satisfaction when they’ll see a stunning canvas or a series of framed prints from their special day beautifully installed on their walls. By providing this service, you’re not only making their lives easier but also adding value to your wedding photography package, resulting in increased wall art sales.

Suggested Read: Top 5 Tips For Selling Wall Art To Every Client

5. Don’t Forget To Follow Up With Your Clients

Are you worried that your album and wall art business side might come to a halt after the wedding? Don’t let it end there! Maintain open lines of communication, and show your clients that you value their memories by following up after their special day. Start by creating a landing page where clients can download their wedding photos and sign up for your email list. Once you have your email list, create email campaigns that offer additional items to add to their photo collection. For example, you could offer discounts or free wall art installations to help your clients showcase and preserve their cherished memories. 

Email marketing tools like Mailchimp or Campaign Monitor can help you manage your email campaigns and track their effectiveness. By keeping in touch with your clients even after their wedding day, you can establish yourself as a trusted partner and increase your wall art sales significantly.

Further Read: 4 Tips For Adding Value To Wedding Albums

Wedding photography is not just about capturing stunning wedding images; it’s about freezing in time tangible memories that your clients can cherish forever. By offering wedding albums and wall art in your photography packages, you’re providing a unique experience that ensures your clients’ memories are preserved in an exceptional way. Use the tips we’ve provided above to boost your album and wall art sale, including upselling this service during consultations, offering customization options, discounts, complementary products, wall art installations, and following up with your clients post-wedding. Remember, it’s not just about making more money but also about providing your clients with a meaningful way to relive their special day for years to come.

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

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Community Over Competition: A Progressive Wedding Industry Business Model

Author: ShootDotEditOn: Apr 25Categories: How to Become a Photographer No Comments
infographic stating community over competition a progressive wedding industry business model

The wedding photography industry is fiercely competitive, making it challenging to stand out from the crowd. But fret not; a new approach is winning the hearts of many wedding photographers: The community over competition mindset. With a focus on nurturing business relationships and building a thriving community, this strategy offers a new perspective and presents a new approach to doing business. The community over competition mindset can help you establish a thriving wedding photography brand by helping you build meaningful relationships, share knowledge, and uplift your fellow photographers. This blog will delve into this mindset that is successfully disrupting the highly competitive wedding photography industry. Ready? Let’s dive into it.

Understanding The Community Over Competition Mindset

1. Give Credit Where Credit Is Due

infographic stating inspire and uplift with genuine shout-outs to empower and forge new business connections

As business owners, we must embrace a community over competition ethos. But what does this entail, and why is it so critical for small businesses? It starts with giving credit where credit is due. Recognizing and crediting the photographers who inspire us means uplifting others and expanding the wedding photography industry’s collective growth.

Found something genuinely inspiring? Give the talent a shout-out. Share their work on social media, or add links to their websites or blogs in your posts. This way, we collectively promote and celebrate our industry’s creative diversity. Remember, this approach not only builds trust and goodwill with fellow photographers but also helps market your brand to an engaged, enthusiastic audience.

2. Choose To Collaborate

the wedding couple and the bridesmaids and groomsmen all running towards the camera with umbrellas in hand
Image Credit: ShootDotEdit Customer @kellyiswilde

Collaboration is another way to build relationships with other wedding photographers and grow your brand. Consider teaming up with another wedding photographer for a styled shoot or offering to second shoot for each other. Collaborating with others (especially as a beginner) can help you learn new skills, build your portfolio, and potentially reach new clients. 

Additionally, you could promote each other’s work, which is beneficial to both parties. Wondering how that works? It’s simple! Come together to work on a project where you both bring different expertise to the table. Take the example of photographing a luxury wedding, where the logistics and demand can require assistance from multiple talents. You may need someone solely focused on taking candids or details, another for following the shot list, someone else for the video aspect, and yet another for portraits. It might even require you to be in multiple places at once, making collaboration equally essential and beneficial.

Suggested Read: How To Get Your Photography Noticed

3. Rave And Refer

infographic stating by choosing community over competition, referrals can become mutually beneficial

As wedding photographers, you must recognize the importance of building and supporting communities. Sometimes, you may be fully booked for a date, or the client isn’t the right fit for you, and that’s okay. But instead of turning them away, you can offer something even better: A referral.

With the community-first approach, referrals become a mutually beneficial aspect of the job. When wedding photographers trust and respect each other, they are infinitely more likely to refer future clients to one another.

Remember that referrals have a lasting impact, and by connecting with fellow photographers, you open yourself up to new opportunities for growth and success. Empower each other by sharing the love of the craft within communities.

Suggested Read: Succeeding & Sustaining Through Referrals

4. Be A Part Of The Community

a wedding couple petting their pet dog
Image Credit: ShootDotEdit Customer @apollofields

Imagine a supportive and empowering network of wedding photographers who share knowledge, resources, and inspiration. By attending industry events, engaging with other photographers on social media, and participating in online forums, we elevate one another and encourage those around us. 

A crucial question to ask is, “How can competition affect communities?” In an industry that demands coexistence, competition can cause us to turn inward and focus entirely on our own success. In contrast, community over competition means placing value on collective success – supporting your fellow photographer friends, second shooters, videographers, and assistants. While the wedding photography industry can often feel isolating and fiercely competitive, being part of a supportive community of professionals can be a game-changer for building your brand and boosting your business.

It’s A Win-Win Deal!

the groomsmen posing with a camel
Image Credit: ShootDotEdit Customer @brandiallysephoto

“A creative man is motivated by the desire to achieve, not by the desire to beat others.” This quote by Ayn Rand perfectly aligns with the community over competition approach. It’s time to shift away from the competition mindset and embrace collaboration and community to unlock the full potential of your wedding photography brand. Moreover, allow yourselves to tap into the rich resources of a like-minded group of passionate photographers to foster growth, inspiration, and mutual support.

Further Read: How To Become A Photographer

Are you ready to elevate your wedding photography business to the next level? Let ShootDotEdit lighten your post-production workload and free up your valuable time to focus on building your business. With our expert photo editing services, you can trust that your images will be ready to share, reflecting your unique style and vision. Discover how we can be of help by exploring our pricing plans today.

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How To Get Your Photography Noticed By Your Ideal Clients

Author: ShootDotEditOn: Apr 23Categories: How to Become a Photographer No Comments
How To Get Your Photography Noticed By Your Ideal Clients

How To Get Your Photography Noticed By Your Ideal Clients

How to Become a Photographer

Are you tired of putting your heart and soul into your wedding photography only for it to go unnoticed? Have you ever started a checklist titled ‘How to get my photos noticed’ and came up empty? Many aspiring wedding photographers struggle with the same challenge. But fret not! There are some effective ways to learn how to get your photography noticed, and we’re here to help you discover them. In this blog, we’ll discuss the best way to get your photography noticed and provide valuable insights and actionable steps to increase your visibility as a sought-after wedding photographer.

Tips On How To Get Your Photography Business Noticed

a couple embracing each other in front of a lake surrounded by mountains
Image Credit: ShootDotEdit Customer @looyengaphoto

Wedding photography is a competitive field. Every photographer aspires to have their work appreciated and shared far and wide. As promised, below are some tips on how to get your photography work noticed.

1. Invest In Your Website

infographic stating an attention-grabbing website is vital for attracting potential clients and building a robust online presence

Creating a strong portfolio is the first step to getting your photography noticed. Your website is your digital storefront, and it’s the first place potential clients go to view your work. Ensure your website is visually appealing and user-friendly, with a gallery that showcases your best work. Consider investing in a website builder like Wix or Showit to help you create a website that’s both functional and striking. Pick images that authentically showcase your style and skills, and arrange them in a visually appealing manner.

Related Read: Top 15 Wedding Photography Website Builders

2. Network With Other Wedding Professionals

a wedding detail shot of the ride and grooms wedding rings
Image Credit: ShootDotEdit Customer @jperrymanphotography

Networking isn’t just about exchanging business cards; it’s about building genuine connections with like-minded people who can help elevate your work to new heights. Try attending industry events and conferences like WPPI, joining Facebook groups and forums, or reaching out to other wedding professionals like wedding coordinators, florists, and venue coordinators to start building valuable relationships. By connecting with experts, you open up new opportunities for recognition and even some awesome collaborations! Think of it as a way to advance your career while having fun and meeting new people.

3. Become Social Media Savvy

infographic stating creating a strong social media presence boosts visibility allowing you to reach a wider audience

In today’s digital age, social media sites have made it easier than ever to showcase your talent. However, with a pool of skilled creatives out there, it’s essential to learn how to get your photography noticed and stand out on social media platforms like Instagram, Twitter, and Facebook. And learning how to get your business noticed on social media starts with getting familiar with the different platforms. 

One of the most effective ways is by using relevant hashtags and tagging wedding vendors in your posts. In addition, it’s crucial to post regularly on your social media accounts and engage with your followers to keep them updated with all your upcoming projects. Creating a strong social media presence and using the right hashtags will help you get noticed and attract new clients.

Our tip: Post entertaining Reels and share behind-the-scenes content on Instagram to give potential clients a glimpse into what it’s like to work with you!

Read More: Social Media Marketing For Wedding Photographers: An Overview 

4. Submit Your Work To Wedding Blogs And Publications

a wedding detail shot of a wedding reception setup
Image Credit: ShootDotEdit Customer @loversoflove

Wedding websites and magazines are always on the lookout for great wedding photographers to feature. Take some time to research the publications that align with your style and submit your work. A few popular ones include Style Me Pretty and The Knot, as well as additional industry-specific publications like the Wedding Photojournalist Association and Fearless Photographers. Don’t forget to follow the publication’s guidelines for submission. Moreover, remember to be patient; it can take time for them to review and respond to your submission. 

5. Participate In Styled Shoots

infographic stating styled shoots can help you create a network of professionals from the wedding industry

Want more options on how to get your photography noticed? Consider organizing or participating in styled shoots! They are collaborative efforts between various wedding professionals, including photographers, florists, planners, and more. The goal is to create a visually stunning photo shoot that showcases the work of every individual involved. When done well, styled shoots create a buzz, attract potential clients, and showcase each creative’s unique style. Keep in mind that the purpose of a styled shoot is not only to showcase your photography skills but also to build relationships with other professionals in the industry. 

Suggested Read: A Styled Shoot Guideline For Photographers

6. Enter Photography Competitions

a wedding couple kissing in front of a lake with beautiful skies behind them
Image Credit: ShootDotEdit Customer @studio_n_photography

Participate in photography competitions to win awards that are internationally recognized! Additionally, consider enrolling in wedding photography competitions, such as the International Wedding Photographers Of The Year Awards (IWPOTY). These awards are the new benchmark for wedding photography competitions worldwide, as they display the work of photographers from around the world.

IWPOTY is open to all professional wedding photographers, full-time or part-time, and features various award categories that cater to different photography styles. Winning awards not only elevates your portfolio but also establishes your credibility and talent within the industry.

7. Teach Photography Classes

infographic stating share your wealth of knowledge with aspiring photographers who are eager to learn

Social media platforms like YouTube, Instagram, and TikTok are the perfect mediums to teach photography classes to a wider audience. Better yet, you could even consider starting your very own podcast! The trick is to keep these videos short with engaging and informative content that keeps your viewers coming back for more. Remember that attention spans are shorter these days, so getting straight to the point is essential to deliver the message effectively. 

8. Offer Your Expertise To Wedding Publications

a close up shot of a couple holding hands and the wedding ring is visible
Image Credit: ShootDotEdit Customer @brandiallysephoto 

Wedding publications are constantly searching for expert advice from industry professionals. So, why not offer your expertise by writing guest posts or providing tips and advice for brides and grooms? Sharing your expertise can help you establish yourself as a trusted authority in your field, get your name out there, and attract potential clients who are actively seeking talented photographers like you.

Further Read: Making A Career Switch To Wedding Photography: Success Stories

Now that you have a bunch of steps on how to get your photography noticed, it’s worth noting that standing out in this highly competitive industry requires consistent effort and unwavering dedication. By putting in the effort to improve your website, building meaningful relationships, submitting your work to wedding publications, using social media wisely, joining styled shoots, and sharing your knowledge with your fellow photographers, you’ll be on your way to achieving your goals and getting your name out there. It doesn’t matter if you’re a seasoned pro or a newbie – getting your work seen by others is the key to building your brand and expanding your reach.

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

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#Globetrotter: How To Become A Successful Destination Wedding Photographer

Author: ShootDotEditOn: Feb 23Categories: How to Become a Photographer No Comments

Being a destination wedding photographer can be an incredibly amazing and rewarding experience. Imagine capturing the beauty of a beach ceremony in Fiji or documenting an intimate wedding in the charming vineyards of a small Italian town – takes you to a dreamy landscape, doesn’t it?  If this sounds like your dream job, our tips could help you start the process of making it a reality. From building a strong portfolio to creating a strategic marketing plan – this guide on how to be a destination wedding photographer could help you reach your destination with ease.

How To Become A Destination Wedding Photographer

a wedding bride getting on a car in her wedding attire
Image Credit: ShootDotEdit Customer @erickelley

1. Build Your Portfolio

infographic stating create a portfolio that highlights the beauty of destination weddings around the world

Constantly updating your wedding portfolio with amazing and beautiful destination weddings is the key to attracting the right clients. Try focusing on content that highlights destination weddings around the globe and emphasizes the beauty of an exotic beach location or a wedding venue surrounded by snowy mountains. That way, prospective clients can visualize what their wedding photos could look like too. Don’t miss any chance to demonstrate your dynamic and diverse photography skills. Furthermore, try creating “wedding stories” through your photography – this will add a unique appeal to your work and create more interest in becoming a sought-after destination photographer. 

Suggested Read: Destination Wedding Photography: Top Tips & Tricks

2. Network + Market

To position yourself as a premier destination wedding photographer, consider networking with other professionals in the same industry and creating a strategic marketing plan. Attending bridal shows, seminars and workshops, or other photography-related events is a great way to meet more people from your line of work.

Nobody likes forced interactions, so find people that you genuinely connect with. It could be an international wedding planner, representatives from a famous international wedding venue, or a makeup artist who travels around the world for weddings – either way, start with introducing yourself and keep the conversation light and fun.

Additionally, generating publicity and press coverage in relevant publications or promoting your brand on online wedding directories can be integral in helping build visibility around your craft. Finally, you could also create email marketing strategies that allow you to stay top-of-mind with couples who may be in the process of finalizing their destination wedding location. Doing so can position you as an experienced wedding photographer for destination weddings and make it easier for couples to approach you. You’re bound to get extra points if you can help make destination wedding planning easier for them with your knowledge and expertise.

3. Offer Unparalleled Customer Service

infographic stating what else can you provide aside from an exceptional destination wedding photography experience

An excellent way to position yourself as the number one choice for those getting married in a faraway land is to offer customer service like no other. Going the extra mile for your couples is never a bad thing. However, don’t stretch yourself too thin; even the little things count.

Besides a seamless wedding photography experience, depending on what you know, you could suggest them destinations that align with their vision or possible wedding venues that fit their needs and budgets or even catering and transport services in their chosen destination. Planning a wedding in a different place is always hard, and even a little bit of help could go a long way. 

If you show them that your motto is to go beyond being just their wedding photographer, they’re going to convey the same to their friends and family. This means happy clients and more referrals – a win-win!   

Suggested Read: Turning A Gear Bag Catastrophe Into Award-Winning Photos

4. Use Online Channels

A functional and aesthetically stunning website is important for any professional wedding photographer. Not only does it serve as an online portfolio, but it’s also where potential clients will come to learn more about you and your business. Consider adding an excellent ‘About Me’ page, a blog section with high-quality content and images, including any behind-the-scenes photos, as well as an additional page where potential customers can reach out to you. Your website should reflect your experience as a destination wedding photographer, therefore, use your best pictures from as many destinations as you can. Also, don’t be afraid to blog about it!

Utilize your social media platforms to connect with potential clients while also leveraging SEO on your website so that search results contain your specific niche or even a sought-after wedding location. Share images, videos, bloopers, anything that gives viewers a peek inside your photography style and perhaps even your personality. Ads don’t always have to be heavy on your wallet; instead, you can use online advertisements such as Google Ads or other social media platform business tools with budget campaigns to effectively reach your target audience. All these combined will help to make you stand out. Just remember to advertise what you want to be known for.

Suggested Read: 4 Quick Tips To Booking Destination Weddings

5. Set Practical Wedding Package Prices

As a professional wedding photographer, it is beneficial to have a solid understanding of the costs involved in running a destination weddings business. You need to consider lodging and travel expenses as well as other related costs such as meals, transport, visas, and even the cost of local photography licenses or permits if necessary. To maximize your profits, plan out all the things you’ll need to budget for and build an accurate picture of what each service will cost you so that you can create your destination wedding photography packages accurately, realistically, and for profitability. Whether you decide to do packages or à la carte pricing or both is totally up to you.

Further Read: How To Sign More High-End Weddings As A Photographer

a wedding couple holding hands and walking on a beach in front of a snow capped hill
Image Credit: ShootDotEdit Customer @sarafrance

Destination wedding photographers possess a talent for capturing exotic locations and unique cultural moments. To grow in this profession, it’s imperative to reach your target audience and learn along the way. Once there, don’t forget to keep updating your portfolio and online presence with stunning photographs and content that’ll help bring you your next destination wedding client. Once your couple signs that destination wedding photography contract with you, try your best to help them out with the planning in case you’ve already been to their chosen destination. And lastly, when it comes to pricing, charge what you’re worth while also considering all the other expenses that come with traveling to new destinations.

At ShootDotEdit, we know how precious time is for wedding photographers and help to lessen your post-production workload with our professional photo editing services. To learn more about how we can help you grow your wedding photography business, check out our pricing plans.

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Artistic Wedding Photography Inspiration From ShootDotEdit Customers

Author: ShootDotEditOn: Feb 21Categories: Wedding Photography Ideas No Comments

“To me, photography is an art of observation. I’ve found it has little to do with the things you see and everything to do with the way you see them.” This quote by Elliott Erwitt, a French-American photographer beautifully summarizes the idea of artistic wedding photography –  a wedding photography style that aims to bring out the wedding day feelings and emotions in artistically stunning shots. From using props and lighting techniques to adding creative touches during post-production, there are several ways to add an artistic touch to classic wedding day moments! In this blog, you will learn about those ways and also find plenty of inspiration in the form of photos by ShootDotEdit customers. 

What Is Artistic Wedding Photography?

a wedding couple kissing under the bridal veil
Image Credit: ShootDotEdit Customer @dianenicolephoto

Artistic wedding photography seeks to capture all the beauty, emotions, and joy of a wedding day artistically. It prioritizes the creation of beautiful works of art rather than simply checking off a wedding shot list to document the couple’s big day. Couples are increasingly seeking out artistic wedding photography as a way to ensure their special day is captured from every possible angle and with a great deal of style. With the right application of your skills, experience, and creative eye, you can create stunning photos that are a modern twist to traditional posed wedding photographs.

Artistic Wedding Photos Inspiration From ShootDotEdit Customers

1. Apollo Fields

an wedding groom on a horse holding a sword
Image Credit: ShootDotEdit Customer @apollofields

2. Brandi Allyse Photography

a wedding detail shot of the wedding ring on top of a flower
Image Credit: ShootDotEdit Customer @brandiallysephoto

3. Eric Kelley Photography

an artistic grainy off focus image of a wedding couple
Image Credit: ShootDotEdit Customer @erickelley

4. J Perryman Photography

a wedding couple kissing with a beautiful sky in the background
Image Credit: ShootDotEdit Customer @jperrymanphotography

5. Lovers Of Love

a top down shot of the wedding couple on a car
Image Credit: ShootDotEdit Customer @loversoflove

6. Photography By Orlando

a wedding couple standing on a pier by a lake while the sun is setting
Image Credit: ShootDotEdit Customer @photography_by_orlando

7. Stephanie Heymann Photography

a wedding couple standing in front of a big boulder
Image Credit: ShootDotEdit Customer @stephanie.heymann.photography

8. Taylor Kemp Photography

a wedding bride on a staircase looking through a big church window
Image Credit: ShootDotEdit Customer @taylorkempphotography

9. Olson Design Photography

a wedding couple sharing a intimate moment with the bride holding the wedding bouquet
Image Credit: ShootDotEdit Customer @olsondesignphotography

10. Robb McCormick Photography

a wedding couple kissing lying down on the stairs in their wedding attire
Image Credit: ShootDotEdit Customer @robbmccormickphotography

Artistic Wedding Photography Tips

1. Get To Know Your Couple And Their Style

To deliver unique wedding photographs, it is essential to understand your couple and their style. Start by asking them questions about their desired vision of the images, which could be as simple as their favorite colors or preferred art styles. 

Your conversation should cover various elements they would want included in the images, such as architectural details, props, or even natural scenery to make a good photograph. By tapping into each couple’s unique style, personality, and vision for their photos, you can create works of art that are romantic, bold, or classic. 

2. Use Creative Wedding Photography Techniques

a beautiful scenery with the reflection of the bride in it
Image Credit: ShootDotEdit Customer @olsondesignphotography

To be an artistic wedding photographer and to make creative wedding photography your USP, it is crucial to have something that distinguishes you from the competition by creating unique and visually-pleasing art pieces. The following photography techniques could help: 

  • Touch of art. Techniques such as light painting and multiple exposures like double exposure wedding photography can bring an artistic flair to your finished image. 
  • Apply finishing touches in post-production. Utilizing photo manipulation tools and digital imaging software could effectively ensure perfection without compromising quality or artistic expression. 
  • Be open to experimenting. Try implementing artistic wedding photography styles like moody edits or illusion of movement for your couple to make the most ordinary scenes look extraordinary. 

3. Don’t Miss An Interesting Background

an aerial shot of the wedding couple walking through a golf course
Image Credit: ShootDotEdit Customer @robbmccormickphotography

The best wedding photos usually break free from the mold of traditional poses and backdrops. You can use your surroundings to bring texture and depth using subtle lighting adjustments. Nature can be a great source of backdrops – use a rocky beach, a lush green forest, the desert, etc. to add an extra layer of beauty when photographing people or decor details. To capture truly distinctive images, don’t hesitate to experiment with abstract patterns and natural shapes.

4. Add Props In The Shot

a wedding couple sharing an intimate moment under the wedding veil
Image Credit: ShootDotEdit Customer @klenoxphotography

Artistic wedding photographers carefully select props that add depth and creativity to the photos without detracting from the special moment. Bright or bold-colored balloons, colored smoke bombs, confetti, etc., can be added to the shot to add an extra layer of fun. For more creative wedding pictures, try using fabrics like the bridal veil to create dynamic movement within the frame that often results in beautiful captures. 

Other creative wedding photography ideas might include using props that hold significance to the couple, such as items that represent their hobbies or passions. Experiment with various compositions that use the props as enhancements when creating your artistic photography!

5. Get Creative With Different Angles

To create beautiful, artistic shots, it is important to have a good grasp of composition as well as photography angles and techniques. Here are some tips to assist you in creating aesthetically pleasing photographs: 

  • Perspective matters. Experiment with different angles such as low and high shots, try using wide-angle lenses, drones, etc. 
  • Get artistic. You may also use the monumentalism style, which involves photographing from various angles while creating unique structures based on skyscrapers or monuments. Artful angle shots that frame the couple against an architectural element or natural scenery can create interesting photos that stand out from traditional ones.
  • Use camera tricks. Don’t forget about wedding photography composition tricks such as leading lines, frames within frames and layers can help to draw viewers into the scene and bring life and interest to a photo.

6. Incorporate Lighting Techniques

Achieving truly artistic wedding photography requires good lighting techniques. Take advantage of natural light as it serves up some of the most stunning results. Try to incorporate different reflective components that can bounce off light from different directions and produce dramatic frames. Don’t be scared to mix things up by introducing various light sources such as strobes, paper lanterns and, even drones or, get creative with shadow photography for a whole new level of artistic depth!

a wedding couple kissing while the bridal veil is blowing in the wind
Image Credit: ShootDotEdit Customer @sarafrance

Further Read: Fine Art Wedding Photography: Bringing Out The Artistry At Weddings

From experimenting with angles, props, and lighting to leveraging natural elements, these tips could help you add an extra layer of creativity to your wedding photos. Try to look for intimate moments between the couple for unique wedding photography poses, such as their clasped hands or a gentle kiss on the cheek. As you focus on creativity, you can grow a portfolio that speaks for itself – helping take your business from strength to strength while constantly learning new techniques and skills along the way!

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

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Mountain Wilderness Inspiration From ShootDotEdit Customers

Author: ShootDotEditOn: Dec 17Categories: Wedding Photography Ideas No Comments
Collage of three mountain wilderness inspiration photographs

Mystic, majestic, and marvelous – terms such as these beautifully define mountainside landscapes, and these natural wonders evoke a plethora of emotions and feelings. No wonder then that for generations, photographers have been heading to the hills to answer the call of the mountains. And we think we understand why! A mountainous terrain offers a spectacular background and setting for those awe-inspiring photos. And if you are looking to create some stunning images of your couples against such dreamy landscapes and wondering what goes into making these intriguing shots, you have landed at the right place! Take a look at the mountain wilderness inspiration photographs from our customers and read through for tips on how to curate them.

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A Wedding Photographer’s Guide To Christmas Gifts For Brides

Author: ShootDotEditOn: Dec 08Categories: How to Become a Photographer No Comments
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There’s never really a wrong time to give a gift to your brides or your couples. Whether it’s an onboarding gift, a wedding day gift, or a thank you gift after you’ve photographed their wedding, giving a gift to your client is a way to show them that you care and value them, even after you’ve photographed their big day. Another occasion that calls for a gift is, without a doubt, Christmas! It’s a festival that’s synonymous with presents; so why not take the opportunity to add an extra Christmas gift to your bride’s name this year? We know that choosing gifts for brides may not always be the easiest part of your job, and that’s why we are here to help you out. From discounts to creatively curated personalized gifts, in this blog, we bring you 5 Christmas gift ideas that you could give your brides this year. 

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Flat Lay Photography Inspiration From ShootDotEdit Customers

Author: ShootDotEditOn: Dec 02Categories: How to Take Wedding Photos, Wedding Photography Ideas No Comments
Flat lay photography inspiration infographic alongside ShootDotEdit logo

Has a bride ever asked for your suggestion on what props she should include in her wedding flat lays? Or, did a couple bring in a bunch of wedding details that they wanted you to photograph to include them in their album? If so, you might already be aware that what they’re asking you for is flat lay photography. However, if you are not familiar with this style of photography, let’s break it down for you. Think of it as still life photography, only that in this case, the objects are arranged in a visually pleasing style on a flat surface and photographed from above. The focus is on cutting out the distractions and enhancing the aesthetics to make the image look appealing and attractive. These details could include invitation suites, save-the-date cards, wedding rings, any other jewelry, items of sentimental value, getting-ready elements such as perfumes, tiaras, cufflinks, or even decor items. Now, if you are wondering how to photograph perfect flat lays and still make them look different and unique each time, we’ve shared a few tips for you and some flat lay photography inspiration from ShootDotEdit customers. 

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5 Reasons To Be Thankful As A Wedding Photographer

Author: ShootDotEditOn: Nov 25Categories: How to Become a Photographer No Comments
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Giving thanks or being thankful – this is no longer just a Thanksgiving tradition. With so much going on in our daily lives and the world around us, being grateful for even the smallest victories is what can get you through a tough day. There might be days when you want to quit, days when you can’t seem to catch a breath. You might have to face difficult clients (or their parents), go through 12-hour workdays, or you might be having a tough time closing deals, but it’s important to remember that just like everything else in life, even the challenging times will pass. And that right there is something to be thankful about. When you can’t find the silver lining, remember why you started and all the hard work you put in to get to the point you are at. If that doesn’t help and you feel like you’ve had enough, here are 5 reasons why you could consider your job as a wedding photographer a blessing!

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