Are you tired of putting your heart and soul into your wedding photography only for it to go unnoticed? Have you ever started a checklist titled ‘How to get my photos noticed’ and came up empty? Many aspiring wedding photographers struggle with the same challenge. But fret not! There are some effective ways to learn how to get your photography noticed, and we’re here to help you discover them. In this blog, we’ll discuss the best way to get your photography noticed and provide valuable insights and actionable steps to increase your visibility as a sought-after wedding photographer.
Tips On How To Get Your Photography Business Noticed
Wedding photography is a competitive field. Every photographer aspires to have their work appreciated and shared far and wide. As promised, below are some tips on how to get your photography work noticed.
1. Invest In Your Website
Creating a strong portfolio is the first step to getting your photography noticed. Your website is your digital storefront, and it’s the first place potential clients go to view your work. Ensure your website is visually appealing and user-friendly, with a gallery that showcases your best work. Consider investing in a website builder like Wix or Showit to help you create a website that’s both functional and striking. Pick images that authentically showcase your style and skills, and arrange them in a visually appealing manner.
Related Read: Top 15 Wedding Photography Website Builders
2. Network With Other Wedding Professionals
Networking isn’t just about exchanging business cards; it’s about building genuine connections with like-minded people who can help elevate your work to new heights. Try attending industry events and conferences like WPPI, joining Facebook groups and forums, or reaching out to other wedding professionals like wedding coordinators, florists, and venue coordinators to start building valuable relationships. By connecting with experts, you open up new opportunities for recognition and even some awesome collaborations! Think of it as a way to advance your career while having fun and meeting new people.
3. Become Social Media Savvy
In today’s digital age, social media sites have made it easier than ever to showcase your talent. However, with a pool of skilled creatives out there, it’s essential to learn how to get your photography noticed and stand out on social media platforms like Instagram, Twitter, and Facebook. And learning how to get your business noticed on social media starts with getting familiar with the different platforms.
One of the most effective ways is by using relevant hashtags and tagging wedding vendors in your posts. In addition, it’s crucial to post regularly on your social media accounts and engage with your followers to keep them updated with all your upcoming projects. Creating a strong social media presence and using the right hashtags will help you get noticed and attract new clients.
Our tip: Post entertaining Reels and share behind-the-scenes content on Instagram to give potential clients a glimpse into what it’s like to work with you!
Read More: Social Media Marketing For Wedding Photographers: An Overview
4. Submit Your Work To Wedding Blogs And Publications
Wedding websites and magazines are always on the lookout for great wedding photographers to feature. Take some time to research the publications that align with your style and submit your work. A few popular ones include Style Me Pretty and The Knot, as well as additional industry-specific publications like the Wedding Photojournalist Association and Fearless Photographers. Don’t forget to follow the publication’s guidelines for submission. Moreover, remember to be patient; it can take time for them to review and respond to your submission.
5. Participate In Styled Shoots
Want more options on how to get your photography noticed? Consider organizing or participating in styled shoots! They are collaborative efforts between various wedding professionals, including photographers, florists, planners, and more. The goal is to create a visually stunning photo shoot that showcases the work of every individual involved. When done well, styled shoots create a buzz, attract potential clients, and showcase each creative’s unique style. Keep in mind that the purpose of a styled shoot is not only to showcase your photography skills but also to build relationships with other professionals in the industry.
Suggested Read: A Styled Shoot Guideline For Photographers
6. Enter Photography Competitions
Participate in photography competitions to win awards that are internationally recognized! Additionally, consider enrolling in wedding photography competitions, such as the International Wedding Photographers Of The Year Awards (IWPOTY). These awards are the new benchmark for wedding photography competitions worldwide, as they display the work of photographers from around the world.
IWPOTY is open to all professional wedding photographers, full-time or part-time, and features various award categories that cater to different photography styles. Winning awards not only elevates your portfolio but also establishes your credibility and talent within the industry.
7. Teach Photography Classes
Social media platforms like YouTube, Instagram, and TikTok are the perfect mediums to teach photography classes to a wider audience. Better yet, you could even consider starting your very own podcast! The trick is to keep these videos short with engaging and informative content that keeps your viewers coming back for more. Remember that attention spans are shorter these days, so getting straight to the point is essential to deliver the message effectively.
8. Offer Your Expertise To Wedding Publications
Wedding publications are constantly searching for expert advice from industry professionals. So, why not offer your expertise by writing guest posts or providing tips and advice for brides and grooms? Sharing your expertise can help you establish yourself as a trusted authority in your field, get your name out there, and attract potential clients who are actively seeking talented photographers like you.
Further Read: Making A Career Switch To Wedding Photography: Success Stories
Now that you have a bunch of steps on how to get your photography noticed, it’s worth noting that standing out in this highly competitive industry requires consistent effort and unwavering dedication. By putting in the effort to improve your website, building meaningful relationships, submitting your work to wedding publications, using social media wisely, joining styled shoots, and sharing your knowledge with your fellow photographers, you’ll be on your way to achieving your goals and getting your name out there. It doesn’t matter if you’re a seasoned pro or a newbie – getting your work seen by others is the key to building your brand and expanding your reach.
At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.