Social media platforms like Facebook have (quite literally) billions of users spending hours on their sites each and every day. Facebook is a fantastic venue to use to implement social media marketing for wedding photographers. Once you start posting, though, you will soon realize that the engagement you see varies dramatically. A lot of this has to do with the algorithms Facebook uses to distribute posts. However, even up against the ever-changing algorithms that are used, there are Facebook business page tips and strategies to maximize your engagement.
Facebook is an ideal social platform for wedding photographers to use to share their images and content. With constant changes and adjustments, it is essential to maximize your presence on Facebook and encourage interaction on your business page.
In our previous posts, we discussed how important it is to share your wedding photography with your ideal clients on Facebook. We also shared how to increase engagement through the text you write. Today, we will take a look at how you can increase interaction on your posts through Facebook’s tagging features.
When you tag people in your wedding photography posts, you increase the reach of your photo dramatically. In most cases, tagging people causes the photo to show up in their news feed. When it appears in their news feed, they can interact with it and share it with their followers. This means your images and content are in front of a larger audience than just your followers.
Facebook has long been a popular medium for professional wedding photographers to post and share their images. The social media giant has changed dramatically over the years, and it’s no secret the amount of engagement that each post sees is significantly lower than it once was.
With engagement dropping, it is more important than ever for photographers using Facebook to post their wedding photography pictures to understand how to maximize engagement. In our previous post, we shared how to maximize engagement on your business page with your images (after they’re color corrected by a wedding photography editing service). In this post, we are looking at tips to increase Facebook engagement as it relates to what you write.
Keep it Short
The data is in… shorter posts create more engagement on Facebook. Posts that had 81-249 characters in the text received 60% more engagement than posts with 250+ characters. And, posts that contained less than 80 characters in the text received a huge 166% increase in engagement over posts with 250+ characters. To put that in perspective, that is almost three times the amount of engagement!
As a wedding photographer, social media is one of the top ways to market your wedding photography business. Here at ShootDotEdit, we know there are various platforms that require your attention. Some platforms, more than others, are often utilized in a greater capacity (like Facebook and Instagram). Other platforms, like Pinterest, are sometimes underutilized (even though there are great benefits in using it).
We love to share valuable information with you about these subjects (in addition to providing wedding photographer editing services), and we like to reach out to industry leaders to gain their insights. Wedding photographer and ShootDotEdit Customer, Melissa Jill, is here to talk more about Pinterest and how it can benefit your business. Read through to decide whether you are properly utilizing it for your business and why you need to start.
With billions of users on both Facebook and Instagram, social media ads are a fast way to place your images in front of ideal clients. As a process that changes quite often, though, photographer ads can be challenging to master. How can you quickly learn the ins and outs of advertising to expand your reach on each platform?
Facebook is one of the best social media platforms for sharing photos, which makes it a great choice for wedding photographers. Absorbing Facebook business pages tips is key to help you stay top of mind and encourage engagement from your followers. In the past, we’ve discussed the best times to post on Facebook to reach your audience. Today, we are focusing on how to maximize engagement on Facebook.
As a part of your strategy to expand your reach and share images with ideal clients, Instagram is a perfect tool to help. With features for business owners and new additions to keep followers engaged, you can use the platform to find and attract couples who may be looking for a photographer.
Orange County wedding and portrait photographer, Rich Lander of CHARD Photographer, has an Instagram account that caters to his ideal clients. Below, we share 7 secrets Rich uses on his Instagram to help him gain well over 70k followers. Take a look and see which you can implement into your current strategy.
1. Showcase the Top Photos
Just like you would for your website and blog, you should always showcase the top photos on your Instagram account. These are the images that share your unique photography style and are the best from your past shoots. When clients look at these images, they can better understand your style and what their images could look like should they book you.
Having a presence on Instagram as a wedding photographer is an excellent way to place your images in front of ideal clients. Many feel it is the perfect platform for wedding photographers to use to grow their business. There are several Instagram post ideas you can use to attract ideal clients and allow them to get to know more about you and your photography business.
Facebook is an ideal platform to share your images and content with your target market. And although not as commonly used, Facebook hashtags can still provide you with value in expanding your reach. We recently chatted with ShootDotEdit Wedding Pro, Heather J. Keys about how she uses hashtags on Facebook to cater to her ideal clients and the benefits of doing so. Keep reading to decide whether you should use hashtags on Facebook posts in the future.
How many times have you wanted to post multiple images on Instagram, but didn’t want to clutter your account? With Instagram Galleries, now you can post more than one image at a time, and maintain the style of your account!
The newest update allows you to share up to 10 images (or videos) in one post for your followers to swipe through. This is great news for you and your photography business, since you share past wedding images and more, to attract ideal clients. There are many possibilities with this new addition to take advantage of, especially when it comes to posts that share about your photography and brand. We’ve put together a few tools to help you maximize Instagram Galleries for your wedding photography business.
Build a Strategy
This is not the first time Instagram has introduced a new feature to the app. For example, they introduced Instagram Stories, which was a significant update for users. With Instagram Stories, image posts received less interaction, which caused many to reevaluate their strategy to keep followers engaged.
Now, with Instagram Galleries, you have the opportunity to increase the interaction from your image posts. Take the time to adjust your strategy to include Galleries, so you maximize the newest feature with your followers. Keep in mind, although you can post up to 10 images and videos to your account, the posts you share should still reflect your brand.
