Social Media Tips

With the number of users, the possibilities are endless when it comes to increasing followers on your Facebook page for photography. Knowing how to promote your Facebook page can significantly boost your chances of meeting and booking new clients for your wedding photography business. So where do you start?

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On a daily basis, 75 million Instagram users sign into their personal accounts. On a monthly basis, over 500 million users search Instagram for appealing images. Instagram is becoming a necessary social media outlet for business owners, especially wedding photographers who can share beautiful images with potential clients.

In our Instagram for the Wedding Photographer Guide, we discuss simple strategies to help you develop and maintain a successful Instagram account. We also showcase a few Instagram pros who share their techniques to mastering Instagram. Here are 5 tips to help you properly use Instagram in for your wedding photography business.

1. Create Two Profiles

Consider creating two separate profiles – a wedding photography business profile and a personal profile. In your business profile, it is still important to share some personal photos, but you can use this to primarily showcase your wedding photos and gain followers who are potentially interested in booking you. If you started on Instagram with a personal profile, change that Instagram handle to your photography business name – this way, all of your followers will now be following your wedding photography business. Simply changing your handle allows you to keep the followers you gained and allows you to create a more business-centric page. From here, you can create a new personal Instagram account.

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Instagram is fast emerging as a premier social media tool. For professional wedding photographers, learning how to harness the power of Instagram to help share images, connect with clients and vendors, and grow their business is essential. Join Jason Grubb for our Instagram Essentials webinar, supported by WPPI. Jason will walk you through:

– how to build an Instagram following of loyal engagers for your business
– a step-by-step system, including what and when to share, hashtags, and geotagging
– an overview of all of the tools you need for software and tracking

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With over 1.35 billion active users on Facebook, it is one of the most popular social platforms you can use to advertise your wedding photography business. This social site can be the ultimate marketing tool to grow your business, so how can you effectively post on Facebook to increase traffic to your business? Here are three tips that will help you succeed in creating effective Facebook posts.

1. Post when people are online

While you may be the most creative at 2am and produce great blog posts at that hour, resist the temptation to post them to Facebook right away. Though it may seem like a great idea to get it live on Facebook as soon as possible, consider who is actually online at that time. Are the clients that you cater to sleeping or awake and active? Are your Facebook followers working during this time or are they free somewhere that they can browse the Internet? If you want more people to see your post, make sure to post when people are at their computers and actively on Facebook. [···]

Josh Newton is no stranger to using Social Media to market his images. His images have been seen on CNN, Good Morning America, and dozens of other national publications, one of which receiving over 93,000 likes. This is in large part because he has a defined plan for social media that he goes into every wedding with. While he might have taken the most viral wedding photo ever, he also has developed a successful social media plan for his images. In our latest webinar, come hear Josh discuss:

– creating instant impact AT the wedding
– maximizing the emotion of the honeymoon for photo sharing
– Facebook and Instagram sharing hacks

Wednesday, October 22
10am PST – 11am PST

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Running a successful wedding photography business involves marketing and promoting your services to get more clients. Love it or hate it, your photography Facebook page is an important element to use in a well-thought-out marketing plan. Facebook for photographers is an ideal way to attract potential clients and make connections with them.

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