Social Media Tips

With billions of users on Facebook, there are plenty of opportunities for you to capture the attention of a larger audience than you currently have on your Facebook photography page. Because there is so much content available on Facebook, and constant changes to the algorithm, it is necessary for you to have a strategic business plan in place to reach your ideal clients.

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Did you know that when you post an image to Facebook, it will receive more likes and 104% more comments than just posting a status update without an image? With percentages like that, how could you NOT want to post more photos online? In fact, social media’s most valuable currency is images, which places wedding photographers at an advantage since you shoot new photos on the regular!

As easy as it is to post images on social media, it is no longer enough to just post whenever you feel like it – you need a strategy when it comes to sharing your photos! When you create a strategic approach for posts on social media, you allow yourself to stand out from your competitors. By knowing the best times to share images, how many images to post, and the proper way to tag clients in photos, you will be at an advantage and can gain maximum exposure.

Related: Top 5 Tips for Using Instagram for Your Business

So how do you stand out from the crowd and use social media to your advantage? We’ve gathered 4 techniques to sharing on social media that you need as a professional wedding photographer. To share these 4 tips, we’ve created an infographic for your viewing pleasure! We cover tagging people, the best times to post, as well as statistics and data for each section. Take a look below!

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Expand Your Reach

As a wedding photographer, it is important for you to get in front of as many potential clients as possible with your images. According to Jason, 81% of all Pinterest users are women who are likely looking at boards while planning their wedding. When a user reaches one of your images, they get to discover who you are as a photographer. Jason and Gina understand that the more images they place on Pinterest, the larger audience they will reach. [···]

In the competitive wedding photography business, it is necessary for you to stand out against the other competitors. One of the best parts about being a photographer is that you have an abundance of free content at your fingertips – your images! With those images, you can share your content with thousands of followers on Facebook. Facebook is a perfect tool for you to use to attract new clients… if you know how to use it. Facebook allows you to create a unique brand message, and then share that to your target audience.

However, using Facebook can be challenging – it can be difficult to know whether you are getting the most value out of using the social platform. How can you create a social media strategy in Facebook that will benefit you and help grow your business? We have the perfect guide to help you get the best out of your efforts: Facebook for the Wedding Photographer Guide!

 
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In the world of social media, Instagram for photographers is an ideal platform to share images and connect with clients. Instagram has over 800 million active users, so sharing your images on Instagram shows who you are as a photographer and can help you book your ideal clients.

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Do you know how to increase social media engagement with potential wedding clients? With over 2 billion people in the world with social media accounts, there is a huge pool of followers you could have. Knowing this, how do you increase your reach and engage even a fraction of these people?

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As a busy wedding photographer, your calendar is full with client meetings, marketing, blogging, and most importantly, weddings. With everything needing your attention at once, it can be challenging to keep track of everything you need to do, especially small day-to-day tasks such as social media. This is understandable, but the good news is there are ways you can avoid forgetting, and instead, continuously stay relevant in the minds of your past, present, and future clients!

Creating a social media schedule for your business is extremely helpful in assisting you with maintaining a consistent and successful workflow. This is one of the benchmark steps in a successful content marketing strategy, which is why we’ve developed 4 steps to help you figure out what works best for you and your business.

1. Decide on your Social Platforms

Before you can determine how often you are posting, you will first need to know what platforms work best for your business. You want your images to make a connection with your audience, and social media platforms are extremely helpful for several reasons. Instagram allows you to share your photos instantly with other users. You can also use Twitter for the same purpose, as well interacting with your followers. Facebook is also great for this because you can use it for contests that engage people in your feed. [···]

Facebook is an essential resource for you as a wedding photography business owner. With at least 350 million people logging in every month, you have the opportunity to capture the attention of ideal clients around the world! Facebook doesn’t allow users to do business on their personal pages, so it is necessary for you to create a customized Facebook page that is catered to your ideal clients. Since you’ve made the decision to outsource your wedding photo editing, you can take these 4 tips and customize your Facebook fan page.

1. Include a branded cover image

One of the most important parts of your Facebook page is your cover image. Make sure that you design a Facebook cover image that takes into consideration that there is a headshot in the left corner of the space – meaning you want to avoid creating an image that is blocked by the photo or other tabs. As you choose the image that will represent you and your business, find an image that reflects you as a wedding photographer.

Photographer Ning Wong has a cover image on his fan page that is simple, but represents his brand and what type of images he will shoot for clients. The simplicity of his cover image shows his followers that he pays attention to detail and will do the same in their wedding shoot. [···]

With over 2.27 billion monthly users, Facebook is one of the top social media resources for you to utilize as a photography business owner. Learning Facebook boost post tips, such as how to boost a post in Facebook (and succeed), will help you grow your business.

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