Instagram carousel posts have emerged as a powerful tool for boosting engagement on the platform. They allow users to swipe through up to ten images or videos in a single post, offering a dynamic way to share content and tell stories. This versatility makes carousels particularly effective for increasing user interaction and keeping your audience engaged longer. For wedding photographers, these carousels open up endless possibilities for storytelling, allowing them to weave together the myriad of emotions, details, and moments that make up a wedding day. It’s an unparalleled way to showcase not just our photographic skills but the unique narrative of each couple’s special day, inviting followers to experience the joy and beauty through our lens.
The Power Of The Carousel
Instagram’s carousel allows versatility in video or photo sharing by allowing you to upload up to ten items in one single post. So why limit yourself to one frame when the storyboard’s potential to share comprehensive narratives is limitless?
Why Carousels Work For Wedding Photography
Sequential Narrative: Just like in a photo album, you can arrange your carousel to flow from preparation to celebration, echoing the wedding’s natural progression.
Detail Spotlighting: The ability to zero in on intricate details often missed in a single shot — the lace on a gown, a delicate floral arrangement, or a tearful smile.
Highlight Variety: Carousels allow you to diversify your angles and compositions, offering your viewers a well-rounded experience of your photographic range.
How To Boost Engagement With Instagram Carousel Posts?
1. Leverage Storytelling
Create a narrative arc across the carousel slides. Begin with an engaging introduction, develop the story in the middle slides, and conclude with a strong, memorable ending. This structure encourages users to swipe through to see how the story unfolds.
2. Showcase Behind-The-Scenes Content
People love to see what goes on behind the curtain. Use carousel posts to give followers a peek into the making of a product, the setup of an event, or the daily operations of your business. This transparency fosters a stronger connection with your audience and helps build trust.
3. Feature User-Generated Content
Highlighting content created by your followers can significantly boost engagement. While it provides fresh, relatable content, it also encourages more users to share their experiences with your brand in hopes of being featured.
4. Provide Educational Content
Use carousels to educate your audience about your products, services, or relevant industry topics. Break down information into digestible, swipeable pieces. This adds value to your followers and positions your brand as an authority in your field.
5. Encourage Interaction With CTAs
Include clear calls to action in your carousel posts. Ask followers to swipe left for more, leave a comment, tag a friend, or visit a link in your bio. Direct requests for engagement can significantly increase user interaction.
6. Mix Media Types
Combining photos with videos within the same carousel helps make it more engaging and provides an immersive experience. The variation keeps the content dynamic and can highlight different aspects of your message in compelling ways.
7. Utilize Before-And-After Sequences
Before-and-after sequences are inherently engaging because they showcase transformation. Whether it’s the result of using a product, a makeover, or a renovation project, such sequences encourage users to swipe through the entire carousel.
8. Create Roundups & Lists
Roundup posts (e.g., top products, weekly highlights) or listicles are highly engaging and easy to consume. They provide curated content that offers value and can spark curiosity, encouraging users to view each slide.
9. Add Value With Each Slide Ensure each slide contributes something unique to the carousel. Avoid filler content. Every image or video should serve a purpose, whether it’s to inform, entertain, or inspire.
10. Optimize The First Slide
The first slide is crucial for capturing attention. Make it visually appealing and intriguing enough to compel users to start swiping. A strong start helps set the tone for the rest of the carousel.
By implementing these strategies, you can maximize the potential of Instagram carousel posts to engage your audience more deeply and foster greater interaction on your profile. Remember, the key to success with carousels lies in creativity, storytelling, and a focus on providing value to your followers.
Elevate your wedding photography business with ShootDotEdit‘s editing services—explore our pricing plans now.
As a photographer, you might not have a squad of full-time assistants, designers, stylists, and directors at your disposal, but that doesn’t mean you can’t create an editorial engagement shoot that rivals those of big fashion photographers. Engagement photography is often seen as an add-on to the wedding package, but now they’ve taken on a life of their own. They’ve evolved into full-day extravaganzas, complete with multiple wardrobe changes, expert hair and makeup artists, picturesque paid locations, and an array of props and details. It’s like a mini-wedding, and yes, maybe not for everyone. Crafting this editorial-style engagement session demands dedication, hours of phone calls with clients to grasp their vision and style, vendor connections, meticulous preparation, and thorough research to unearth the perfect locations. But if you’re passionate about making this your forte, fret not because we’ve got you covered with the best editorial engagement shoot tips and inspiration to master this captivating photography genre!
Editorial-Style Engagement Shoot Ideas: Inspiration By ShootDotEdit Customers
Here are some editorial engagement shoot ideas by ShootDotEdit customers that you can use as inspirations to craft unique and beautiful photo sessions for your couples:
When choosing the perfect venue for an editorial engagement shoot, a little creativity can go a long way. Think beyond the ordinary and consider unique locations and backdrops that can infuse that editorial engagement look and feel into your photos.
It’s not uncommon for an engaged couple to draw a blank when deciding on a location, and that’s where your expertise as a photographer comes into play. Begin by understanding their vision. Are they quirky, elegant, adventurous, or romantic? Once you have a clear idea, put your knowledge and experience to work. Sift through all those hidden gems you’ve discovered over the years and suggest the ones that align with their style.
Interestingly, many wedding venues allow engagement sessions too. Just be sure to check permit requirements; the last thing you want is to be asked to pack up and leave mid-shoot. And who knows, your quest for the perfect location might even help the couple discover their dream wedding venue in the process.
Using natural light can be the secret ingredient in crafting captivating editorial engagement photos. Many photographers naturally gravitate towards this style, and for a good reason – it effortlessly complements the romantic essence of editorial-style photography and often proves simpler than working with artificial lighting. The coveted “golden hour” stands as a prime example, with the last hour of daylight offering a soft, warm, and ethereal glow that can transform ordinary scenes into extraordinary ones. However, being a natural light photographer doesn’t mean you’re stuck with the status quo; you can still shape and mold the light to suit your vision. One invaluable tool in a photographer’s arsenal is the trusty 5-in-1 Reflector, known for its versatility in modifying natural light. This allows you to direct, soften, or enhance the available light, adding that majestic touch to your editorial photo shoot.
Couples often enter their engagement photo session with a mix of excitement and nervousness, and as their photographer, it’s your role to guide them and capture their genuine, relaxed moments. To achieve the perfect photo, put on your director hat and master how to pose your couples with these tips:
V-Up: Encourage the couple to envision their bodies as hinged together, forming a “V” shape as they face each other. This popular red carpet pose exudes elegance and intimacy.
Closed Pose: In the closed pose, have the couple face each other with their chest, hips, and feet squared up. This pose creates a sense of closeness and connection.
Open Pose: For a more relaxed and inviting look, instruct the couple to face the camera with their chest, feet, and hips aligned. This pose is perfect for capturing their charisma and engagement energy.
Stacked Pose: In the stacked pose, position the taller person behind the other, aligning their shoulders, hips, and feet in the same direction. Ensure it doesn’t resemble a classic prom portrait to maintain authenticity.
Reversed Pose: For a unique twist, ask one person to face away from the camera while the other directly engages with it, adding an intriguing dimension to your shots.
Before diving into your couple’s editorial engagement shoot, introduce these engagement photo ideas to them. By practicing them during the photo shoot, you prepare the couple for their wedding day, making the process smoother and more efficient.
It’s a common misconception that photography is all about static poses; in reality, adding movement infuses a sense of candid authenticity into your shots. One of the most effective techniques for achieving this is to set your couple in motion. Have them link arms or hold hands and invite them to take a stroll toward you. As they walk, encourage them to interact naturally, striking up conversations, laughing, and even indulging in sweet, unscripted kisses if the mood strikes them. This results in captivating, candid images and allows the couple’s unique connection to shine through, making your editorial-style photos come to life with a vibrant and authentic energy.
Engagement editorials offer an exciting canvas for innovation, allowing you to experiment with techniques that not only charm your clients but also provide you with standout material for marketing. Here are some ways that you might want to test your creativity:
Composition: Playing with negative space, experimenting with unique perspectives or angles, adjusting depth of field, incorporating foreground elements, and using framing can all add a distinct touch to your images.
Lighting And SFX Tools: Different lighting conditions can alter the mood and tone of your photos from high key to low key, high contrast to the use of GOBOs and color gels.
Reflections: They can be your best friend when it comes to creating engaging, artistic photos. Prisms, windows, water puddles, and even smartphone surfaces can all be used to introduce interesting and often unexpected reflections into your shots.
An editorial engagement shoot provides the perfect opportunity to express individuality and creativity. Remember, your clients have chosen you because they resonate with your artistry. So, have confidence in your vision. Guide your clients, provide direction, and don’t be afraid to push boundaries. Your ability to create stunning, personalized imagery will result in an unforgettable engagement session for your clients and reinforce your distinctive style in the industry. Embrace it, own it, and let your style shine through in every frame.
At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.
Ever wondered how some images have that magical, almost otherworldly quality that seems to pull you in? It’s all about the art of negative space photography. This intriguing technique takes the concept of ‘less is more,’ and the spaces between your subjects can be just as compelling as themselves. By creatively framing your subjects within these expanses of nothingness, you’re adding depth, emotion, and intrigue to your shots. In this blog, we’re not just going to talk about theory; we’ll also be sharing some examples of negative space in photography. So, if you’re eager to take your wedding and engagement photography to the next level, read on to get some creative tips and ideas!
Negative photography is a fascinating technique that revolves around the concept of composition in photography and filling the frame with empty space. So, what exactly is negative space? It’s simply the area surrounding and between the subjects in a photograph. It’s like the calm, open space that allows the main subjects to shine.
When you intentionally incorporate a lot of negative space in their compositions, it creates a sense of minimalism and creativity. These compositions are often called “white space” or “empty space” and have a captivating appeal. They balance the image and allow the viewer to focus on the subjects more intensely.
Negative Space Photography: Tips & Ideas For Wedding & Engagement Photographers
Let’s explore the delicate balance of creative framing, where the ‘less’ around your subject becomes ‘more’ in terms of visual impact. Check out these creative negative space photography framing tips and ideas:
Whether it’s a breathtaking sunset or a picturesque landscape, negative space can highlight these captivating environments. This approach is particularly popular in environmental portraits, where the subject is placed within the context of their surroundings. To make the most of negative space photography, it’s essential to follow the composition guidelines. For example, in the image above, see how the beauty of the mountains and the lush green trees are captured along with the loving moment of the couple. By utilizing negative space, the photographer can emphasize the grandeur of the landscape while capturing the intimate moment between the couple.
If you’re aiming to make your work pop, experimenting with composition techniques is your ticket to eye-catching visuals. Imagine you’ve got a couple standing near a tranquil water body. Now, instead of the usual setup, think outside the frame. Use the water’s surface as a mirror, capturing both the couple and their reflection. By embracing negative space photography, you’re stripping away the unnecessary and zeroing in on what matters – your couple. In this case, the symmetry in composition is on full display, creating a captivating interplay between the couple and their reflection.
The magic lies in how you frame the shot. By surrounding your subjects with ample empty space, you’re instantly drawing attention to their presence. It’s like putting them in the spotlight and dimming everything else.
Take your compositions to the next level with a little adventurous twist. Position your bride or couple on the edges of the frame, allowing a generous amount of empty space to fill the image. When employing this technique, keep in mind the Rule of Thirds grid.
Divide your frame into three equal vertical and horizontal sections. Place your subject on one of these intersecting points or along the lines that can enhance your image’s overall balance and visual impact. Avoid positioning your subject too close to the edge, as it may appear unbalanced. Instead, aim for a placement that allows your subject to interact with the negative space around them. Safety should always be a top priority when working with your subjects. Ensure they are comfortably positioned on the edges without any risks or hazards.
When it comes to the rules of composition in negative space photography, there are no hard and fast rules. It’s all about experimentation and finding what works best for each scenario. As you develop your photographic eye, you’ll start noticing patterns, forms, and angles regardless of the location of your wedding or engagement shoot. This allows you to see your subject in relation to various elements within the frame, including the negative space between them.
For example, try getting low to the ground instead of shooting from eye level or shooting from a higher vantage point. These unconventional angles can add depth and visual interest to your images, making them stand out.
While negative space is all about minimalism and simplicity, incorporating textures and colors can make a powerful visual statement. When crafting a composition with negative space, minimizing distracting photography elements is crucial. For example, strategically position the couple within the scenery if you’re having an engagement session in a field surrounded by dry grass. If they’re wearing eye-catching outfits that contrast with the surroundings, it’s an ideal combination! This approach highlights the subjects while maintaining a harmonious balance between the negative space and the additional elements.
Blending negative space with black-and-white editing is a powerful compositional technique that you can employ to create visually compelling and impactful images. While color can play a significant role in composition, it can also be distracting sometimes. On the other hand, black-and-white photos rely on the interplay between shadows and highlights to capture the viewer’s attention.
In negative space photography, color can make the subject stand out against a plain uninteresting backdrop. However, when converted to black and white, these images take on a timeless quality that enhances the contrast and accentuates the effectiveness of the negative space technique. The absence of color directs focus to the contrast between the subjects and the empty space, resulting in a visually striking image that evokes a sense of intimacy and love.
Silhouettes against vibrant skies are a fantastic way to utilize negative space in wedding photography. When your position your couple against a breathtaking sunset or sunrise sky, the colorful skies serve as a captivating background. And this juxtaposition of dark forms against a vibrant backdrop creates a dramatic and romantic effect.
To achieve this effect:
Plan your shoot and find a location with an unobstructed view of the sky, such as a beach or an open field.
Position your couple so the light source, whether the rising or setting sun, is behind them.
Experiment with different poses and compositions to capture the perfect moment, and encourage your couple to embrace each other, hold hands, or even kiss while the beautiful sky frames their silhouette.
The beauty of negative space is that it allows for endless possibilities to create stunning, evocative images that will leave a lasting impression. By exploring the tips and ideas shared here, you can elevate your wedding and engagement photography game and capture images that tell a meaningful story while highlighting the world’s beauty. With careful framing, composition, and editing, you can create breathtaking images that grab the viewer’s attention and leave them in awe. Remember, it’s not always just about the subject but what surrounds it that can make an image magical.
At ShootDotEdit, we are committed to helping you grow your wedding photography business. And to help you with that, we lessen your post-production workload with our professional photo editing services that match your style. To learn more about how we can help, check out our pricing plans.
In this blog post, we’re diving into the art of overcoming limitations as a wedding pro. Because let’s be real – not every event is a magical dream come true. And the picture-perfect stories we see on social media don’t always reveal the behind-the-scenes struggles. So here’s the secret – as wedding photographers, you have the power to turn every event, even the seemingly ordinary ones, into something extraordinary. It’s all about getting intentional, showcasing only the best, and making every wedding work for you. Let’s explore tips on overcoming limitations as a wedding pro and turning them into stepping stones toward becoming the photographer everyone admires (or even envies, just a little)!
Make Every Shoot Count: Overcoming Limitations As A Wedding Pro
Did you recently cross your fellow photographer’s jaw-dropping chateau wedding in France that seemed like a fairytale on social media? Social media may paint a picture of perfection, and we all put our best foot forward online, but that doesn’t mean it was all without challenges.
As you learn to master the art of overcoming limitations as a wedding pro, you discover that every event holds hidden gems waiting to be discovered. Even if you’re not shooting at magical locations, with a bit of intentionality, simple wedding photography can be an opportunity to capture the photos you love and want to share. So, embrace the power of storytelling in wedding photography, and spin your narrative of success with pro wedding photography ideas and tips. So, let’s dive into the nitty-gritty of curating your portfolio, and creating a brand that shines, even when dealing with less-than-ideal situations.
1. Identify The Limitations
The first step in overcoming limitations as a wedding pro is identifying them. Look at your workflow and spot those pesky bottlenecks and inefficiencies. For example, if you find yourself struggling to master the perfect lighting, take out time to invest in upgrading your wedding photography skills. This way, you’ll be ready to face the challenges head-on!
Similarly, if you are experiencing logistical issues, such as difficulty coordinating with wedding vendors, managing multiple locations, or drowning in endless photo editing, consider outsourcing these tasks to a professional or hiring an assistant.
2. Harness Creative Ideas When You’re Pressed For Time
When time is scarce, creativity becomes your superpower! Embrace the challenge of time and think outside the box. Use your surroundings to your advantage, turning ordinary moments into extraordinary memories. Apply wedding photography tips to play with angles and camera settings, capturing the essence of each moment in a fresh and captivating light.
And here’s a pro tip: dedicate a few minutes daily to let your creative juices flow. Brainstorm new ideas, experiment with techniques, and even dare yourself to shoot in unconventional spots or tricky lighting conditions. By honing your creative prowess daily, you’ll master the art of quick thinking and deliver stunning shots that’ll leave everyone awestruck.
When there are several things that you cannot control, such as the wedding planning process or other wedding professionals, focus on the ones you can. Arm yourself with essential tools like a comprehensive wedding photography checklist for clients, a captivating wedding photography welcome guide, and transparent wedding photography prices.
Sometimes, challenges arise, and that’s where your creativity shines! When faced with tricky conditions, like bad weather or trying to be on the same page when working with difficult clients, there’s still magic to be captured. Make an ordinary venue extraordinary by playing with off-camera light and framing your engaged couples perfectly. Also, remember the power of small details and candid moments – they can tell a story of their wedding day like no other. Embrace the uniqueness of bad weather for moody and atmospheric shots, and let challenging situations inspire you to explore new wedding photography tips and tricks that push boundaries.
4. Tell Your Story
One of the best wedding photography secrets to creating captivating wedding stories is capturing each part of the day in a way that tells YOUR story. Yes, the special day may unfold with its own timeline, but don’t just settle for the standard shots. Get intentional about crafting images that speak to your artistic vision and showcase your unique style. Create photos that you absolutely love alongside the ones your clients desire.
And here’s a game-changer – you don’t have to share every single moment on social media! Pick those jaw-dropping shots that truly represent your wedding business and brand. Show off your best work that wows both you and your audience. And if you’re feeling bold, reveal the behind-the-scenes magic of your creative process.
5. Research What Other Photographers Are Doing Online
One of the best ways to improve your skills is to learn from pros and get their wedding photography advice. With the evolving photography industry, staying in the loop is crucial. Do your research, dive into industry blogs, and follow social media feeds to discover the latest trends, cutting-edge techniques, and marketing strategies.
Keep note of the upcoming photography conferences you can attend and soak up knowledge and insights from the best in the biz. By keeping your finger on the pulse of the wedding industry, you’ll stay inspired and discover fresh approaches to elevate your craft. Connect with other photographers through forums and social media groups. Ask questions, share your work, rework your wedding photography packages, and get ready to share it with the world!
Making something extraordinary out of seemingly nothing takes skill and dedication – and guess what? You’ve got it in spades! Embrace the challenge, learn how to do wedding photography like a pro, and deliver exceptional results that leave your clients in awe! Building a strong online presence is your ticket to attracting potential clients, so share your latest projects and offer photography insights to build loyalty and trust with your followers. Remember, you don’t need to flood your social media with every single wedding photo. Share the ones that resonate with you and showcase the genuine YOU! Own your unique style and let your audience see the magic behind your lens.
At ShootDotEdit, we are passionate about helping you elevate your craft and wedding photography business. And to help give you more time to do that, we take editing off your plate with our professional photo editing services. To learn more about how we can help, check out our pricing plans.
Bohemian weddings are all the rage right now thanks to their natural, earthy aesthetic combined with a vintage twist. Whether your couple is tying the knot under a canopy of wildflowers or exchanging vows barefoot on a beach, boho wedding photography is all about creating timeless, ethereal images that perfectly encapsulate their unique love story. Achieving the perfect boho wedding photography can be a challenge, but with the right tips and inspiration, you can add that bohemian charm to your shots. So whether you’re a seasoned professional or just starting out, this blog has all you need to let your creative and artistic side shine. Let’s put on our flower crown and get started!
Boho wedding photography is like stepping into a whimsical wonderland of natural beauty and youthful spirit. It’s a perfect blend of bohemian and vintage styles that capture the couple’s romance, intimacy, and character and their unique love story.
Think outdoor settings, dreamy lighting, ethereal gowns, flower crowns, and eclectic details that reflect the couple’s free-spirited and carefree personalities. As a wedding photographer, you get the chance to capture not only the beautiful moments, but also the candid and spontaneous ones that make these weddings so special. And who knows, you might just fall in love with the laid-back and effortless vibe of these boho wedding ideas and become a boho convert for life!
When shooting a bohemian wedding, its location can truly impact the overall style and feel of your perfect boho wedding image. Look for backdrops that feature natural elements like open fields, woods, wildflowers, or mountaintops. Make sure your couple’s perfect day is captured to perfection – ask them about any special locations they want to highlight, then scout out the venue in advance.
Think outside the box and scout unique locations that speak to the boho aesthetic. To mix things up, try opting for a more unconventional location, like a rooftop or a city street filled with murals, for an unexpected twist on boho chic. Whichever spot you choose, make sure to use its natural charm to your advantage. Consider framing the couple against abandoned buildings with character or capturing the way the light bounces off of a brick wall.
The boho style is all about natural, organic, and authentic tones. So, it’s essential to use natural light for wedding photography. Try to shoot during golden hour for that dreamy, romantic lighting. Shooting in direct sunlight can be tricky, but with the right angles and editing, you can use the light to your advantage. If the lighting is not enough, you can always use a flash to give you the extra light boost to create the perfect image. Experiment with different lighting scenarios to find the best angle to achieve that perfect boho image.
3. Add Some Color
Adding color to your composition can tell different stories and convey different moods, all while still retaining that boho look and feel. Whether you choose to add a pop of bold hues or incorporate soft pastels, the addition of color can transform your images, accentuating the beauty of the whole day and enhancing the playful atmosphere. Whether it’s the bride with her bouquet, wedding dress highlights, dusty rose table settings, or the fiery sunset behind the couple, color can add dimension and depth to your photos, making them stand out from the rest.
To utilize color to its fullest potential, pay attention to the color wheel. Using complementary hues, like orange and blue or green and pink, can create a harmonious and stunning effect. So embrace the colors and let them help you capture the magic of a boho wedding day!
Boho photography is all about capturing the beauty and romance of natural, unposed moments. However, getting those candid shots can sometimes feel like you’re playing a game of whack-a-mole, constantly lurking in the shadows to snag the perfect moment. So, a tip for you here is to be patient! Give your clients space to be themselves, and keep your camera ready to capture emotions or any impromptu moments that might arise on the wedding day.
Go for dance floor candids or natural shots of couples sharing intimate moments, sweet glances, and genuine smiles. A candid photo during the reception or ceremony will evoke the emotions and feelings of the couple’s big day, adding a level of authenticity to your images and capturing the free-spirited essence that the boho style is known for.
5. Play With Different Angles
As a boho wedding photographer, by experimenting with various camera positions, you can capture the essence of not only the couple but the vibe of the wedding itself. For boho wedding ideas, playing with different photography angles and techniques can be a game-changer. Sure, shooting straight on is always an option. But what about getting low and shooting upwards or capturing the scenery surrounding the couple from above? Each angle presents the opportunity for a unique perspective and adds to the whimsy of a boho-style wedding. So, if you’re looking to elevate your boho wedding photography game, don’t be afraid to get creative with your angles. Your clients will thank you for it!
Boho Wedding Photography Inspiration From ShootDotEdit Customers
From playing around with natural light to experimenting with angles and colors, there’s so much you can do to make your photos stand out. Plus, don’t forget the importance of getting the right editing style! Desaturated tones, warm color schemes, and vintage vibes help create that special boho wedding theme. Whether you prefer candid moments or want to find ways to make your subjects pop against their surroundings, a little creativity and experimentation can go a long way! So go ahead and get creative to capture some beautiful boho memories!
ShootDotEdit is committed to assisting you in expanding your wedding photography business. Our professional editing services are one way we accomplish this goal. To learn more about our offerings, please explore our pricing plans.
Before he even started John Branch IV Photography, John Branch IV, the mastermind behind the wedding photography brand, was always drawn to the world of photography. But that’s not all! He also had another skill up his sleeve even before embarking on his entrepreneurial journey – the art of delivering top-notch customer service. Impressed and intrigued? We were too! The good news is that in this feature photographer story, he talks about exactly how he did that. From his early days exploring photography as a hobby to becoming a successful, full-time wedding photographer and educator, John’s expertise shines through in every aspect.
In this interview, we dive deep into John’s fascinating background, where he shares his unconventional route to photography success and lets us in on some top-tier photography business and marketing advice. Here’s a sneak peek of what’s coming your way: John’s golden advice for aspiring full-time photographers is to stay focused on their day jobs, even if they dislike them! So hold on a little longer while continuously learning new things, and trust John when he says, “There is much to be learned from these experiences.” Excited for more? Keep reading!
Joining The Wedding Photography Domain
ShootDotEdit: Tell us about your story. How did John Branch IV Photography begin? And how did you transition into being a full-time wedding photographer?
John: I didn’t have any official training in photography. I actually majored in music production and sound design at Berklee College of Music. While at Berklee, I was interested in photography, and it was something that I kind of just messed around with, and I thought it was really cool. The first camera I bought was Canon PowerShot G11, which could shoot in RAW.
After meeting my wife in Boston and moving to New York, I started working for Squarespace. We got pregnant with our first child, and at that time, she said she wanted to stay with the kids. So, I was thinking I should probably get another job, and she told me not to. She encouraged me to start a business. That’s really when I was like, “Hmm… photograph. Maybe I can make this work.”
I took a year to learn and understand photography before starting paid sessions. I worked part-time for about 4 years while also working at Squarespace, and then I went full-time as a photographer when I moved back to South Carolina, my hometown, about 4-5 years ago.
ShootDotEdit: Berklee College of Music. That’s a big deal when it comes to music. So from music production to wedding photography, can you walk us through the journey of establishing your business as John Branch IV Photography? How did you get it off the ground?
John: While working at Squarespace, I already had a website, but I didn’t have many images. To find work, I utilized other services. Not to stretch the story, but when I was in audio, I tried to start an audio business, and I had adopted the mindset of doing free work to establish myself, which eventually resulted in me being known as the “free audio work guy”.
So, when I ventured into photography, I made a personal commitment not to work for free unless it was something I decided to do. I used platforms like Groupon and Thumbtack initially. My very first paid session was an engagement session I secured through Groupon. I did a few more Groupon sessions, although I don’t recommend it due to the HUGE cut they take. However, it was helpful in building my portfolio.
Similarly, with Thumbtack, I focused on engagement sessions to potentially book weddings, which eventually led to my first wedding booking. It progressed from there, and a couple of years later, I found a mentor and started second shooting. Prior to that, I had already completed nearly 10 weddings without any second shooting experience, which I wouldn’t recommend.
ShootDotEdit: So would you recommend aspiring photographers to start their journey by second shooting right from the beginning?
John: Many people emphasize the importance of second shooting, but I don’t think I necessarily believe that fully either. My advice is typically to start by second shooting, especially for larger weddings. However, once you feel confident with your camera, take on small weddings. These could be intimate ceremonies in backyards, garden weddings, or just the ceremony. As far as pay, they won’t pay as much, but that’s not the point. The goal is to gain experience and become more comfortable.
Taking on smaller weddings by yourself is perfectly fine, but second shooting larger weddings helps you become accustomed to the flow of the day. Over time, these two experiences will merge, providing you with a well-rounded skill set and the confidence to handle bigger weddings.
ShootDotEdit: And how did you go about choosing who you wanted to second shoot with?
John: I had the fortunate opportunity of connecting with an exceptional wedding photographer named Phil Porto, who became my mentor. Initially, I joined his business as an associate, starting off as a second shooter alongside him. As part of his company, I began capturing weddings. One of the incredible aspects of working with him was that he allowed me to include the portfolio work from those weddings in my own portfolio.
ShootDotEdit: Are there certain things that one should keep in mind while choosing who they want to second shoot with?
John: While opinions and approaches may differ, connect with someone who’ll support your growth as a photographer and who won’t view you as a competition taking away potential clients. I’m not trying to be mean, but there are plenty of weddings happening, and the market can accommodate all of us.
Ideally, find a photographer who shares a similar mindset. For instance, if you second shoot for me, I’m open to you using the photos unless there’s a specific non-disclosure agreement (NDA) in place. It’s important to maintain some distance from the couple and not overstep by tagging them in everything, as the main photographer holds that responsibility. Lastly, the primary role of a second shooter is to support the main photographer rather than solely focusing on building your portfolio.
ShootDotEdit: Now that you’ve established yourself in the wedding photography industry, how do you fuel your business? What do you do to keep getting that continuous flow of leads and customers?
John: This is something I consider a weak point for me, and it’s an ongoing challenge that I constantly strive to improve upon. I want to be transparent about it because I remember when I was a new photographer entering the world of wedding photography, I would look at other photographers and wonder, “Wow! How do they do all these things?” I like to put an ounce of truth in there; it’s not easy.
From the beginning, I’ve approached it primarily from a social media perspective, especially now with the significant changes that have occurred in the past decade. Instagram, in particular, has evolved drastically since I started.
I’ve found that showcasing my work and putting myself out there on social media has consistently attracted more clients. Additionally, word of mouth has played a role, although perhaps not as much as I would have liked. Sometimes, I would work with a couple, and they would say, “Oh, we love everything about you,” but then I would never hear from them or their friends. It’s confusing sometimes, like, “I thought you loved me!”
ShootDotEdit: We’re sure they still love you, John! So, you said you approach marketing from a social media standpoint. What’s your style of content creation, and what have you learned about how to attract ideal clients?
John: When it comes to how to find ideal clients, a big part of my strategy revolves around consistently creating and sharing content. I ensure that I’m properly tagged, not just with hashtags but also with my name, the venue, and on my website. This approach helps improve search engine optimization (SEO) over time. And this way, before you know it, someone might stumble upon a wedding I captured at a specific venue and reach out, saying, “Hey, I saw your amazing work at that venue and would love to inquire about a date.”
Interestingly, my YouTube channel has become the primary driver of my marketing efforts, which still blows my mind. I believe that authentically showcasing yourself and your work is key – no need for fancy stuff. Nowadays, people may feel pressured to create elaborate Reels, TikTok videos, or YouTube Shorts, but simply showing yourself and your work is enough to make a strong impression.
ShootDotEdit: Many beginners feel intimidated when it comes to putting out content. Could you unpack your approach to creating and sharing content, and how you overcome any hesitations or concerns along the way?
John: I’ve always had an interesting relationship with social media. I’ve never cared about algorithms. My approach is to focus on creating quality content that is meaningful to me and my couples. I don’t post very often on Instagram. I believe in curating my posts and making sure they have value. So, my advice to anyone feeling intimidated by social media is to not worry about algorithms and posting frequency. Instead, focus on creating meaningful content that resonates with you and your target audience.
ShootDotEdit: That’s a good one! Can you elaborate on what “meaningful” means to you?
John: I believe there are multiple ways to define “meaningful”. In the context of a photography business, we’re trying to sell ourselves because, let’s face it, the business won’t thrive without generating income. But what I’ve observed is that the majority of photographers genuinely care about their couples. So, you’re also trying to portray that you care about being the “third wheel” of the couple. On a wedding day, you become the third wheel of the couple, albeit temporarily. This means that in addition to showcasing your technical skills, you also strive to convey the message that your role goes beyond mere documentation; you truly care about capturing the essence of the couple’s special day. You’re selling not just your services but also your values and the genuine passion you have for what you do.
ShootDotEdit: Besides couples, the content you create also speaks to aspiring photographers. Is there anything specific that you keep in mind when you create content for your social media platforms – for both audiences?
John: It’s hard to put into words, but one thing I really try to embody is how much I care for others. It’s important to me to share my blessings and experiences in photography with others, which is why I put out those super long behind-the-scenes footage. I want people to feel like they’re right there with me, experiencing a full wedding day as if they were my second photographer. And guess what? It’s all for free! Of course, that doesn’t mean I won’t ever sell a course or something down the line, but I genuinely love teaching and helping others.
In weddings, I have a deeper purpose. I’ve never been a fan of the statistics of divorce. Now again, there’s a time, place, and reason, so I’m not saying people should not get divorced. But if I can somehow contribute to a couple’s lasting happiness, I’m all for it. I want my photos to reflect something bigger than just pretty pictures or making money. I want to be present at weddings, like a real person who genuinely cares about the couple.
One of the most challenging aspects of attracting your photography ideal clients is embracing who you are and staying true to what you genuinely want, even if it means turning away potential clients. Personally, I’ve faced this challenge myself, and I’ve learned that it’s important to prioritize alignment in values over simply booking every couple that comes my way.
ShootDotEdit: So, how does this go? What’s the conversation like when you turn away a couple who really wanted you to shoot their big day?
John: I believe in delivering the message with kindness and respect; definitely not a blunt, “No, I will never work with you!”. Instead, I let our meetings guide the conversation and help me understand who they are. It’s during these interactions that I determine if we align with each other’s values. If it becomes clear that we don’t see eye to eye or if our styles are too far apart, I believe in being honest and transparent. I explain to them why I might not be the perfect fit, emphasizing that their wedding day should be amazing, and if I’m not the best choice for them, they shouldn’t use me. Luckily, I’ve never had it backfire!
ShootDotEdit: Pricing. Tell us about your approach, and how do you create a wedding photography pricing list that doesn’t make potential clients run the other way?
John: Well, I must admit that my approach might be the worst, but price what you need for your business. You have the freedom to charge whatever you want. When someone once asked me how to justify a price, I said that there’s no justification. It’s not mean or bad; it’s just the truth. Consider your experience and set a reasonable hourly rate based on how much money you need to make. If there’s travel involved, charge for that too. Add a sprinkle of extra charm for each service. Let’s say an album is valued at $300; you might set it at $500 within your package. This way, you’re covering the average wedding photography cost.
ShootDotEdit: Can your clients choose to upgrade, downgrade, or stick with a package? We’re curious to learn about how you accommodate different preferences and make the experience customized for each client.
John: I prefer not to dive straight into money talk because I want to keep the conversation less transactional. Instead, as we discuss their wedding day and their vision, I get a good sense of what they’re looking for, which helps me gauge the appropriate pricing for their package. Toward the end of the conversation, I might say something like, “Great! It sounds like our normal package will be a perfect fit for your special day. I’ll send you the proposal later for you to review.” Sometimes, they might respond with, “Cool, sounds like we won’t need any extras.” If there’s a discussion about a second photographer, I usually discuss the pros and cons of those options and adjust the pricing accordingly.
The Vendors That Keep John Branch IV Photography Organized
Image Credit: @jbivphotography
ShootDotEdit: Really amazing stuff so far, John! Now, let’s shift our focus to the tools that power your business. Beyond gear, what software or resources do you utilize to keep your business running smoothly and maintain its momentum?
John: My goodness, there are so many! I think one of my absolute lifesavers is HoneyBook, my trusty client management system. With the number of couples I work with, I couldn’t keep up without a proper client management system.
Next, would clearly be Lightroom to edit my photos. It’s practically a photography staple. And when it comes to building wedding albums, SmartAlbums has been a game-changer. It’s lightning-fast, thanks to the wonders of AI. I ask my couple to pick 35 photos for their album, they make their selections, and then I throw those beauties into SmartAlbums. BOOM! Just like that, the album takes shape. A quick check, and voila! We have a gorgeous album ready to go. As far as galleries are concerned, Pic-Time is a game-changer. Planning and organization are not my strongest suit, but thankfully, these programs come to the rescue.
ShootDotEdit: Okay great, we got SmartAlbums, Lightroom, and HoneyBook. Any finance stuff?
John: You know what’s funny? I used to despise math when I was growing up, but somehow I’ve developed a love for numbers now. And one tool that has become my financial sidekick is YNAB, also known as You Need A Budget. This little gem helps me manage my money like a pro. It’s a rather manual process, where I have to dive into the nitty-gritty myself, but strangely enough, it works like a charm. I also made a YouTube video about it. I absolutely love YNAB!
ShootDotEdit: You mentioned albums earlier. Is there a favorite album company you love?
John: Oh, yes! RedTree Albums – I’m a HUUUGE fan. Before discovering RedTree, I used to rely on Artifact Uprising. Now, for those just starting out and can’t splurge so much on albums because they’re not charging a fortune for weddings yet, Artifact Uprising is a fantastic place to begin.
ShootDotEdit: We’re itching to know about your gear, John! What are you currently shooting with, and if you could only bring three lenses to a wedding, what would they be?
John: I shoot with FujiFilm! I’m one of the few. There are not a lot of FujiFilm wedding photographers. For lenses, first up is the 23mm f/1.4, which is a fantastic crop sensor lens. It gives that classic 35mm focal length. Another go-to lens is the 33mm f/1.4, which gives a focal length similar to a 50mm lens. And last but not least, I can’t forget to mention the incredible 56mm f/1.2 lens. It’s a new one, and let me tell you, it’s simply amazing.
ShootDotEdit: That is awesome! What about bags? Any preferences there?
John: I’ve been a loyal fan of Holdfast ever since I started my wedding photography journey. One of my favorite accessories from them is the Double Strap Money Maker. Another gem from them is a bag called Sightseer, which, unfortunately they no longer make. I treasure mine and hope it stays in one piece for as long as possible. It positions perfectly at the lower back, allowing me to effortlessly reach for my essentials. It’s amazing how much it can hold!
ShootDotEdit: Based on what you’ve learned from your own unconventional route to success as a wedding photographer, what are some tips that you would share with an aspiring wedding photographer to start their business?
John: There are two main areas to focus on. The first is honing your core photography skills and mastering the technical aspects of the trade. The second is developing your customer service abilities, which is particularly crucial in the service-based nature of wedding photography. Even if you’re not specifically a photographer but rather a planner or florist, you will still find yourself in a customer service position.
I always talk about street photography as a great way to practice wedding photography. Although it may not replicate the timing of a wedding day, it allows you to get familiarized with and anticipate a moment before it happens. Just like you can’t ask a passerby on the street to recreate a perfect moment, you can’t ask a mother and daughter to redo a heartfelt hug.
Many of us may find ourselves in day jobs that we dislike. However, it’s important to recognize that there is so much to be learned from these experiences. For example, during my 5 years working at Apple and then as a customer service team lead at Squarespace, I gained a wealth of knowledge that significantly benefited my wedding photography career. I recently had to write a lengthy email to a bride who was a little bit distraught over the wedding day; these experiences no longer throw me off balance as I handled such situations at Squarespace, where I had to address unhappy customers.
ShootDotEdit: What about people who don’t have a job in customer service? How can they prepare for the customer and business side of things?
John: I believe gaining experience from various sources is valuable, and a significant part of that is serving others in any way possible. Additionally, there’s an abundance of educational resources available such as workshops, YouTube tutorials, and more.
ShootDotEdit: Is your role as an educator an additional aspect of your business, or is it more of a personal passion or hobby?
John: It’s pretty much an additional leg of the business. A big chunk of it is on YouTube. I’ve also created a few courses, and there are more in the pipeline that I’ll be working on soon. These days, a considerable portion of my time as a full-time photographer is dedicated to YouTube and teaching others. Interestingly, YouTube has been doing so well that I’ve actually scaled back on the number of weddings I take.
ShootDotEdit: Hey, congratulations! That sounds really great. Tell us about some of the topics that you’re really passionate about teaching.
John: Absolutely! You can hear it in the stuff I’ve already talked about now. But one of the BIGGEST focuses is not just photography itself but being a creative entrepreneur. I’m passionate about guiding and assisting others with running their photography businesses. This includes aspects such as mastering customer service skills, knowing how to respond to couples, and even understanding when it’s appropriate to say “no” to a client. These are lessons that one learns the hard way. So, I want to help others avoid the hardships I encountered along the way.
John Branch IV’s journey from a photography enthusiast to a full-time wedding pro and educator is nothing short of inspiring. His passion for photography, combined with his commitment to delivering exceptional customer service, sets him apart! John’s story reminds us that pursuing our passions often requires patience and perseverance. And his advice to aspiring photographers to stay focused on their day jobs, even if they are not initially fulfilling, serves as a powerful reminder that every experience can contribute to growth and development.
John, you’ve truly been an inspiration to us all! Your insights and experiences have not only been informative but also incredibly empowering. We’ve learned so much from your journey. Thank you for being a guiding light to all aspiring entrepreneurs and photographers and reminding them that with dedication, creativity, transparency, and a dash of fun, they, too, can achieve greatness in their own photography endeavors. Keep shining your light and sharing your wisdom. We’re always rooting for you.
At ShootDotEdit, we are committed to helping you grow your wedding photography business. And to help you with that, we lessen your post-production workload with our professional photo editing services that match your style. To learn more about how we can help, check out our pricing plans.
Looking to make extra cash and grow your wedding photography business? Look no further than indoor headshots! Let’s be real, who doesn’t want to freshen up their LinkedIn profile picture or get their latest business headshot? By offering indoor headshots to solopreneurs and small businesses, you can tap into a whole new market while still flexing your photography skills. Lucky for you, you’re already an expert in the photography game! So, why not add corporate headshots as well to your repertoire? With a few quick, professional headshots tips, you can promote your new service and potentially increase your income. So, time to grab your camera and help your clients show off their best side!
Professional Headshot Photography
As a wedding photographer, capturing the moments of the big day is obviously your top priority. But have you considered adding professional headshots to your list of photography services? Professional headshots capture the essence of a person and can be used for work, social media, and personal brand marketing. Also, it’s a great way to add value and differentiate yourself from other wedding photographers. So, we’ve listed 5 ways to help you utilize this opportunity and offer something truly special to your clients.
1. Know What You Want To Offer
As you plan to add professional business headshots as part of your add-on services, don’t worry about finding luxurious locations or grandiose spaces! All you need is a small indoor location that can fit the bill (or even better, a free location!). You can even turn a small space in your home into a headshot haven. The possibilities are endless! If you’re feeling more daring, switch it up by changing the backdrop colors or explore outside for a more urban feel. With a bit of space and a lot of planning, lucrative headshot sessions can complement any wedding photography business.
To skyrocket your business success with the professional photos add-on service, you need to create a marketing game plan. Ensure that your clients get a high-quality headshot using natural light. Additionally, consider creating a creative marketing campaign. Many people today are looking to spruce up their portraits for LinkedIn or business websites with a professional headshot. Don’t just rely on word of mouth but take action!
Visit local businesses with your card or flier, or even better, a QR code with a link to your website. Another great way to boost your wedding photography business is to partner with other professionals in your industry, such as a business coach, a local SEO or social media company, or even a graphic designer. This collaboration can benefit both parties as you can promote each other’s services to your clients. Additionally, you can use social media to spread the buzz and attract more clientele.
3. Help Prepare Your Clients
You’ve booked the headshot session, and now it’s time to prepare your clients for their own professional headshot. Preparation is key, and that’s why creating a quick ‘how to prepare’ email can be a game-changer! From hair and makeup tips to clothing suggestions, your clients will be grateful for your guidance. But why stop there? Consider having a quick consultation call with the client to discuss any questions or concerns they may have about preparing for their photo shoot. Let them know that photos smiling and projecting confidence are essential elements of a professional photo. Plus, setting clear expectations not only smooths the road ahead but also gives you a chance to connect and build trust with your clients. With your expertise behind the lens and your helpful advice, your clients will feel confident and camera-ready.
You’ve decided to add professional headshots as an add-on service. The next step is figuring out how to price your own headshot services without scaring away potential future clients. After all, you want them to return for future sessions! Keep in mind that you’ll need to charge more than a DIY professional headshot while also remaining competitive within the market. Moreover, create personalized packages to meet the unique needs of each client; this can help in increasing the value of the service provided. When determining the price, try to find a balance between attracting clients and fairly valuing your work. Don’t offer too much of a discount initially, and keep prices competitive. A strategic approach to pricing will keep clients returning for more!
5. Add A Professional Headshot Photography Package
Consider adding a professional headshot package as an add-on service! A quick headshot session is perfect for those looking for a new LinkedIn profile picture or business card upgrade. But why stop there? You can offer seasonal branding sessions where your clients can come back for a full experience. Think of it as a way to capture their personal and professional brand in action. Another option to consider is to offer credits for the cost of the headshots towards a future branding session with the client. By doing this, you not only provide added value to the client but also encourage them to come back for more business. This can potentially lead to more bookings in the future.
As a wedding photographer, you understand how crucial it is to stay relevant in the constantly evolving business marketing landscape. Likewise, small business owners are continuously striving to enhance their brands and stand out as professional entities. A brand refresh can help with that! And what better way to do that than by offering indoor headshots? It’s a fun and creative way to expand your portfolio and make some extra cash. You can experiment with lighting or different angles to create high-quality professional quality headshots using natural and off-camera light. Plus, offering headshots as a service could have long-term benefits for your business, as clients may come back to you for future wedding photography needs. So why not add the service and a little pizzazz to your photography business and start promoting your indoor headshots today?
ShootDotEdit is committed to assisting you in expanding your wedding photography business. Our professional editing services are one way we accomplish this goal. To learn more about our offerings, explore our pricing plans.
Do you want to add a dash of magic to your wedding photography portfolio? Long exposure portraits are the perfect way to show off your skills and capture memorable wedding day moments in an ethereal, dreamlike style. Mastering the technique will take plenty of practice, but with the right tips, tricks, and know-how, anyone can learn to use this style to create beautiful, one-of-a-kind images. From setting your aperture to finding the perfect location, in this blog post, we offer you some essential tips that could help you level up your long exposure photography game. So, let’s dive right in!
5 Tips & Techniques To Master Long Exposure Photography
Creating portraits with long exposure techniques is an art that requires you to capture the essence of the moment. Following are the right tools that can help you create unique long exposure portraits:
Sturdy tripods or other stable platforms ensure image stabilization by eliminating camera shake, a necessity for long exposure portrait photography.
Timer remote is a great toolkit addition that allows you to take the shot without touching your camera and potentially causing motion blur.
Reflectors can help add depth and interest to your exposure shots, while proper lighting creates a flattering and realistic image.
Neutral Density filters (ND) help reduce the amount of light entering your lens, allowing you to use different shutter speeds, even in daylight, for creative long exposure images.
2. Find The Right Composition
The long exposure effect tends to blur the background, so it is necessary to balance the foreground and background elements. Look for interesting, eye-catching locations to pose your clients, such as beautiful landscapes, striking architectural elements, or a simple street scene.
Finding the right composition for long exposure photos can elevate your portraits to a whole new level. To achieve those jaw-dropping shots, it’s essential to find the right wedding photography composition that balances creativity and exposure techniques. Identify the perfect angle and composition, and pay attention to the horizon alignment that will make your shots stand out. Play around with different compositions; experiment with leading lines, symmetry, and negative space to create a balanced and harmonious image.
3. Work With Your Lights
Achieving striking long exposure portraits requires a little know-how when it comes to working with light. From using flashlights to carefully placed lamps and even playing with natural light sources, the possibilities are endless when it comes to capturing the beauty and romance of a wedding day through long exposure photography.
You can use lighting tools like a flashlight, sparkler, or even lanterns to create a magical effect. You can enhance the aesthetic of your photos and create different effects with lighting tools. Lamps can offer a warm and intimate feel to the portraits, while strobes can add movement and drama to your composition. Using flashes, softboxes, or reflectors will help highlight key areas of the long exposure shot.
The right camera settings enable longer exposure time for trailing lights and a still subject. You will find the ideal camera settings for long exposure photos below:
Shutter speed is key to capturing movement, and a slow shutter speed will create that dazzling motion blur. The exact shutter speed you need to use for your shot depends on the amount of motion you’d like to capture. The more prolonged the shutter speed, the more the exposure will capture light and motion blur. It’s recommended that you start around 1–2 seconds for sharp images with slight motion blur and then adjust from there based on the desired effect.
Aperture helps control the amount of light that enters the lens and controls the depth of field, so choose a wider aperture value (like f/2.8 or wider) to blur out the background and make your couple stand out. You can also choose a small aperture with a high f-stop range (f/8-f/16) to let less light into the camera and to keep the whole scene in focus.
ISO determines how sensitive your camera is to light. Keep it low (around 100–400) to avoid digital noise and grain in your images.
Additionally, using a shutter release instead of the shutter button can prevent any camera shake. It’s also good practice to take a test shot to ensure the correct settings and then switch to manual mode. Even in cases of too much light, you can experiment with bulb mode and shoot long exposure photos.
Creating movement while capturing a long exposure photograph will have stunning and dynamic results that are sure to impress your clients. Listed below are different ways to create movement:
Have the couple subtly sway or twirl, or make them walk along a path or staircase for an extended exposure time. The movement can also come from objects in the background, like swaying branches or flowing water. Use techniques like panning and zooming, or experiment with light painting and sparklers to add an extra dynamic to your portraits.
Make your couple walk towards the camera while the shutter remains open, creating a blur effect that adds depth and dimension to the photo. Use tools like flashes, gels, or torches to create dramatic light streaks with the movement.
Move your camera during long exposures; either tilt it slightly up or down or move it in a circle while capturing the photo. This photography technique gives a unique, dreamy effect creating unique light trails that can be especially effective when photographing a couple dancing or walking down the aisle.
From waves to the wind – you can use the above tips and photography techniques to play with different elements around you when creating a long exposure photo of your couple. Use a tripod and choose the right settings in shutter priority mode to create breathtaking shots with star trails or fireworks, and elevate your couple’s wedding photos. And with post-processing, you can bring out the best in your image by adjusting the contrast, saturation, and highlights. Just remember to keep it natural!
At ShootDotEdit, we offer tips to improve your photography skills and assist you by reducing your post-production workload through custom photo editing services. Check our pricing plans to see how we can help your wedding photography business.
Although golden hour photography has been around since the dawn of photography, it has recently become all the rage, all thanks to social media! And it makes complete sense because the vibrant hues and soft light that only occur during golden hour make for some of the most enchanting and romantic wedding photos. While the light itself sets the stage for incredible portraits, capturing it well requires strategic planning. In this blog, we will share 5 golden hour photography tips to help you capture the best golden hour wedding photos. So grab your camera, and prepare to take the most swoon-worthy golden hour photos for your couples!
What Time Is Golden Hour?
Image Courtesy: ShootDotEdit Customer @sarafrance
Also known as ‘magic hour’, golden hour is the hour shortly after sunrise or before sunset when the sun is low on the horizon, producing a beautiful and warm light that illuminates everything with a golden glow. Now, you may wonder, “How long is the golden hour?” Well, as the name suggests, it generally lasts for about an hour, but this timeframe can vary depending on your location and the time of year.
Golden Hour Photography Ideas: Inspiration From ShootDotEdit Customers
If you’re looking for some golden hour wedding photo inspiration, check out some of the most breathtaking golden light photography by ShootDotEdit customers below!
5 Ways To Capture Romantic Golden Hour Wedding Photos
1. Plan Ahead And Scout The Location
To capture stunning golden hour wedding photos, it’s essential to plan ahead and scout the location beforehand. Timing is everything, and it’s important to schedule your shooting time based on the timing of the sunset. Arriving early at the location is crucial so that you can scout the area (if you couldn’t do it before the wedding day), understand the best potential angles and shooting positions, and plan the right timing of the photo shoot accordingly. However, don’t assume that just because a couple plans a beach wedding, you’ll be guaranteed a sunset photo. It’s important to find out exactly where the sun rises and sets and use professional apps like Sun Surveyor to pinpoint the best vantage points for taking photos. Read More: The Importance Of Location Scouting In Wedding Photography
2. Pick A Spot With A Scenic View
When it comes to wedding venues, couples put a great deal of effort into choosing a location that resonates with who they are. So, why not take advantage of the place to capture some magical golden hour wedding photos? The location you choose for couples portraits could really make your wedding pictures pop. A scenic view can really add depth and interest to your photos, making them truly stand out. There are so many different types of scenery that work great during the golden hour time.
A beach wedding can offer stunning photos with warm, glowing light shining on the ocean. On the other hand, a mountainous landscape can create a grand and awe-inspiring setting. Gardens can give off a dreamy and romantic vibe, and cityscapes can be super dynamic and energetic. Choose a location that fits the couple’s unique style and resonates with you as well. With a beautiful spot and that magical golden hour lighting, you’ll have everything you need to capture stunning wedding photographs.
3. Capture Dreamy Photos From Unique Perspectives
Have you ever considered using a drone? Drone shots are all the hype these days! They can help you get an impressive bird’s-eye view of the couple, the wedding venue, and its surroundings. This perspective can add a whole new dimension to your golden hour wedding photos, making them truly unforgettable. Another way to mix things up is by experimenting with different focal lengths. A wide-angle lens can be perfect for capturing the newlyweds from a distance, while a telephoto lens is great for getting up close and personal and creating an intimate look.
To get the most out of this magical hour, you need to dial in the correct golden hour photography settings. Shooting in manual mode allows you to adjust the exposure to take advantage of the backlighting. Setting a low aperture can give you a beautiful, soft focus effect in portraits, while a higher aperture value provides a sharp image throughout the scene.
As for ISO, if the lighting is strong and bright, go for ISO 100 or lower. But as the sun sets, increase the ISO to around 400-800. For shooting couples portraits during golden hour, it’s best to start with an ISO of 100, a wide aperture like f/2, and a shutter speed of 1/250–1/500. As the sun goes down, gradually increase the ISO to maintain the sharpness and exposure of the images. One last tip is to use Aperture Priority Mode while shooting. It gives you the ease of manually adjusting the aperture while the camera automatically adjusts the shutter speed and ISO accordingly.
5. Experiment With Different Lighting Techniques
Looking to add some creative flair to your wedding photos? Consider experimenting with different lighting techniques during the golden hour. Silhouettes are a popular choice and offer intense and dramatic results. The lower position of the sun during golden hour makes it perfect for capturing this type of shot. Sun flares are another dreamy and magical addition to your golden hour wedding photos, adding those bright rings of light. Meanwhile, backlighting during the golden hour can make your wedding photos glow, creating a beautiful halo or rim light around your subject and making them stand out.
Capturing the golden hour, either during sunrise or sunset, is an art form. Next time you’re out shooting in the gorgeous golden light, use these tips to get the best shots. Remember, planning ahead is key! Scout the location for scenic views, and keep an eye on where the sun is moving so that you can be prepared for any opportunities it presents. Dial in the right camera settings, and consider experimenting with different lighting techniques. Also, don’t forget to guide your couple and try some posed shots as well as candid ones! The end results will be so worth it!
At ShootDotEdit, we are passionate about helping you grow as a wedding photographer. However, if you find that endless editing tasks are blocking your way and sapping your energy, let us help! To learn more about how our professional photo editing services could give you your time back, check out our pricing plans.
Every wedding ceremony is unique, and the wedding ceremony photos should also be a reflection of that. Taking on the role of a wedding photographer is an honor but also a huge responsibility! From considering the couple’s desired shots and styles to setting up creative backdrops and poses, there is much to consider when taking on this artistic challenge. Capturing those special moments in a way that will make couples look back on them fondly is no easy task! This comprehensive wedding ceremony photography guide will help you explore what it takes to capture all the must-have shots during the ceremony seamlessly. So, let’s get started!
Here are the different types of wedding ceremonies you may be asked to capture, each with their own unique set of challenges:
Traditional religious ceremony: Longer wedding ceremonies and strict religious customs can make it challenging to get the perfect shot. So, remember to be respectful and discreet while capturing these important moments.
Civil ceremony: This usually takes place in an indoor setting, and creativity is key in making the most of the wedding venue’s limitations.
Modern ceremony: They are a mix of traditional and contemporary elements and often held in a relaxed atmosphere, allowing photographers to be more creative.
Moreover, an important part of learning how to photograph a wedding ceremony is to remember to research and prepare thoroughly for any religious or cultural traditions that need to be considered when photographing a wedding ceremony.
From communicating with your couple to making sure you have all the right equipment, here are some basic tips and tricks to get you started!
Communicate with the couple: Ensure that you and the couple are on the same page about expectations, locations, and any special moments the couple wants captured.
Arrive early: Scout the venue and set up your equipment without distractions. Be there ahead of time to ensure that you have everything prepped and ready.
Check with the officiant: Talk to the officiant before the ceremony starts to understand where you can and cannot take photos.
Take advantage of natural lighting: Look for natural light sources streaming into the venue to capture beautiful shots.
Anticipate the next moment: Pay attention to the sequence of events during the wedding ceremony so that you’re prepared for the perfect shot each time.
Use a long lens: Using a long lens camera can help you capture close-up shots without being too intrusive or distracting.
Backup memory and battery: Never forget to carry backup equipment like a memory card and a battery in case something goes wrong.
Dress appropriately: Remember to dress professionally. Additionally, don’t forget to wear comfortable shoes, as you’ll be on your feet throughout the day.
Capture emotions: Always keep an eye on the couple and guests to capture candid moments that will be cherished forever.
Be creative: Make use of different angles to add variety to the photographs. Consider using different lenses to shoot different parts of the ceremony.
Remember to stay calm and organized amid the mayhem of a wedding day. These tips will help you capture heartfelt wedding ceremony photos that your clients will cherish.
As a wedding photographer, it’s crucial to document all the important moments of the big day. So, here’s a wedding ceremony photography checklist to help you remember all the important shots.
Before the ceremony: Take photos of the venue, decorations, and guests arriving. Don’t forget to get some shots of the bride and groom getting ready!
Walking down the aisle: It is one of the most iconic shots of a wedding ceremony. Make sure you capture both sides of the aisle as well as close-ups of the couple walking down the aisle.
Vows: Capture close-up shots of the couple exchanging vows. Candid photos of them giggling, laughing out loud, or getting emotional during the vows are a few must-haves from this moment.
Rings: The ring exchange is a key moment in a wedding ceremony! So, make sure you get plenty of photos when your bride and groom are sliding the rings into each other’s fingers.
First kiss: The first kiss is one of the most memorable and most awaited shots to get during the ceremony! If you’ve a second shooter with you, consider shooting the first kiss from different angles.
Confetti/rice/petals: If confetti or petals are part of the ceremony exit, make sure you get them in the ceremony photos as well!
Post-ceremony photos: Don’t forget to take photos with the couple’s family members and friends before heading off for more formal portraits.
Wedding Ceremony Photography: Challenges To Prepare For
Wedding ceremonies can be unpredictable and often include time constraints. Not only do you have to capture the moment perfectly, but you also need to consider where to stand as a photographer during the ceremony, what kind of lighting to use, and how to take photos before or after the ceremony. You may also face lighting issues, noisy guests, and unexpected delays.
As a wedding photographer, it is essential that you’re completely familiar with your camera and its settings. Before the ceremony starts, be fully prepared to tackle anything that might come up.
One of the biggest challenges photographers face is finding the perfect spot to capture photos during a wedding ceremony. Our suggestion is to find a spot that allows you to document all the action without getting in the way of guests or interrupting the ceremony.
Solution
There’s an easy solution to the “where to stand” dilemma – attend the wedding rehearsal! You will be able to grasp the layout of the venue and locate the perfect spot to capture photos. Don’t forget to relay this information to the couple or the wedding planner ahead of time. In addition, you can consider these 5 spots when taking pictures during the ceremony.
Wedding ceremonies can take place in a variety of different lighting conditions, and photographers must be prepared to adjust their settings and equipment accordingly. This can be particularly challenging when dealing with low wedding ceremony photography lighting conditions, which can make it difficult to capture clear, well-lit photos.
Solution
Be prepared with the right equipment: Always carry a high-quality camera with a fast lens and various types of lighting equipment like diffusers, reflectors, and off-camera flashes.
Scout the venue ahead of time: Consider visiting the ceremony venue ahead of time to see the lighting conditions and decide which equipment to bring to the shoot.
Test your lighting configuration: Take some test shots during the rehearsal to ensure that your settings are optimal when the ceremony takes place.
Work with natural light: Find the best spot in the venue that has ample natural light to capture the perfect shot. It may involve positioning yourself in different areas throughout the venue or using reflectors and other tools to manipulate light sources.
Control the ambient light: To prevent color casts on your subject(s), you may need to control the ambient light in your surroundings. Adding a gel over your light source will aid in balancing the light temperature.
Use reflective surfaces: Reflective surfaces like windows, mirrors, or white walls can help bounce light around the venue, resulting in interesting effects and better lighting overall.
Have an assistant help with lighting: Hiring an assistant will allow you to shoot more freely as they can carry a reflector or off-camera flash, which can help light the shot effectively.
Wedding photographers not only need to determine when and how to capture key moments like the exchange of vows or the first kiss but also need to be aware of the timeline and maintain a smooth flow throughout the ceremony. Another challenge is meeting the expectations and unique preferences of the couple and their families.
Solution
Plan ahead, anticipate key moments, and be prepared to change and adjust settings on the go. Keep the wedding schedule handy to anticipate key moments like exchanging rings or the first kiss, and keep your lens ready for the moment. Consider the timeline of the event and adjust as needed, typically by using additional lighting or changing lenses to get the best results. Further, if the couple has specific preferences, ensure that those are fulfilled. Ultimately, the goal is to capture beautiful memories that will last a lifetime for the couple and their families.
Do you take pictures before or after the ceremony? When it comes to civil ceremony photography, taking photos is generally allowed throughout, sometimes even with the use of flash. If it’s a religious ceremony, you might need to wait until the ceremony is finished due to restrictions inside the church. Checking ahead with your couple or the venue coordinators is a good practice in this case.
As a wedding photographer, you know that the perfect shot comes down to timing, lighting, and, of course, camera settings. Listed below are the recommended camera settings to photograph wedding ceremonies:
Shutter speed: Choose a fast shutter speed to freeze any movement and capture clear images.
Aperture: Select an aperture that gives you enough depth of field so focus is maintained in your entire photo – from the foreground to the background.
ISO: Consider how much light is available and adjust your ISO accordingly. If it’s too low, your photos will appear dark or grainy. If it’s too high, you may face noise problems when you try to enlarge them later.
White balance: Adjust white balance for different lighting conditions; it helps ensure colors appear natural (no more sickly yellow hues).
Bracketing: Shoot multiple pictures with different exposure settings in quick succession. This way, you can create one single image that contains elements of both over- and underexposed shots!
Dos and Don’ts Of Photographing A Wedding Ceremony
Dos
Don’ts
Be discreet Respectfully capture the moments without getting in the way. Try not to block views or disrupt any elements of the ceremony.
Don’t forget important details Capture photos of items like rings, center aisle flowers, and table settings. These are as much part of the story as the couple themselves!
Be preparedWith so little time between different wedding events, double-check your equipment ahead of time and pre-set appropriate camera settings.
Don’t overexpose people’s faces When shooting in bright sunshine, try balancing out harsh shadows by getting closer to your subjects and using reflectors if needed.
Think on your feet You never know when a special or funny moment might occur. So, think on your feet and be ready to capture photos that might not be featured on the shot list!
Don’t ignore rules Respecting the wishes of the couple or the restrictions imposed by the venue or location should always take precedence over capturing a shot.
Get creative Experiment with different poses, props, and backdrops. You never know what unique shots you can create when you think outside the box!
Don’t underestimate the background Pay attention to your backdrops and avoid distractions like signs and bins, as they can easily ruin a good shot!
Wedding ceremony photography can be a daunting yet rewarding experience for photographers.
With thoughtful preparation, attention to detail, and the ability to think on your feet, you can bring out the best in each moment of a ceremony. Whether it’s understanding the couple’s desired aesthetic or utilizing creative backdrops and camera angles, there is a lot that goes into capturing all the magical details that create timeless memories. Remember that wedding photography is an art form that demands both careful planning and artistic flair. So, let your inspiration guide you, and you may just end up with timeless photos that capture all the joy and love shared on that unique day!
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