Archives for 14 Aug,2023

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Tips For Overcoming Limitations As A Wedding Pro

In this blog post, we’re diving into the art of overcoming limitations as a wedding pro. Because let’s be real – not every event is a magical dream come true. And the picture-perfect stories we see on social media don’t always reveal the behind-the-scenes struggles. So here’s the secret – as wedding photographers, you have the power to turn every event, even the seemingly ordinary ones, into something extraordinary. It’s all about getting intentional, showcasing only the best, and making every wedding work for you. Let’s explore tips on overcoming limitations as a wedding pro and turning them into stepping stones toward becoming the photographer everyone admires (or even envies, just a little)!

Make Every Shoot Count: Overcoming Limitations As A Wedding Pro 

infographic stating become the coveted photographer with a portfolio that beautifully represents your brand essence (Overcoming Limitations As A Wedding Pro)

Did you recently cross your fellow photographer’s jaw-dropping chateau wedding in France that seemed like a fairytale on social media? Social media may paint a picture of perfection, and we all put our best foot forward online, but that doesn’t mean it was all without challenges. 

As you learn to master the art of overcoming limitations as a wedding pro, you discover that every event holds hidden gems waiting to be discovered. Even if you’re not shooting at magical locations, with a bit of intentionality, simple wedding photography can be an opportunity to capture the photos you love and want to share. So, embrace the power of storytelling in wedding photography, and spin your narrative of success with pro wedding photography ideas and tips. So, let’s dive into the nitty-gritty of curating your portfolio, and creating a brand that shines, even when dealing with less-than-ideal situations. 

1. Identify The Limitations

infographic stating upgrade your skills and have a keen eye with a proactive approach to face challenges head on

The first step in overcoming limitations as a wedding pro is identifying them. Look at your workflow and spot those pesky bottlenecks and inefficiencies. For example, if you find yourself struggling to master the perfect lighting, take out time to invest in upgrading your wedding photography skills. This way, you’ll be ready to face the challenges head-on! 

Similarly, if you are experiencing logistical issues, such as difficulty coordinating with wedding vendors, managing multiple locations, or drowning in endless photo editing, consider outsourcing these tasks to a professional or hiring an assistant. 

2. Harness Creative Ideas When You’re Pressed For Time

When time is scarce, creativity becomes your superpower! Embrace the challenge of time and think outside the box. Use your surroundings to your advantage, turning ordinary moments into extraordinary memories. Apply wedding photography tips to play with angles and camera settings, capturing the essence of each moment in a fresh and captivating light. 

And here’s a pro tip: dedicate a few minutes daily to let your creative juices flow. Brainstorm new ideas, experiment with techniques, and even dare yourself to shoot in unconventional spots or tricky lighting conditions. By honing your creative prowess daily, you’ll master the art of quick thinking and deliver stunning shots that’ll leave everyone awestruck. 

Suggested Read: The Ultimate Guide To Wedding Photography Lighting Techniques

3. Turn Around Challenges

infographic stating use your artistic vision to turn challenging weddings into opportunities for creativity innovation

When there are several things that you cannot control, such as the wedding planning process or other wedding professionals, focus on the ones you can. Arm yourself with essential tools like a comprehensive wedding photography checklist for clients, a captivating wedding photography welcome guide, and transparent wedding photography prices. 

Sometimes, challenges arise, and that’s where your creativity shines! When faced with tricky conditions, like bad weather or trying to be on the same page when working with difficult clients, there’s still magic to be captured. Make an ordinary venue extraordinary by playing with off-camera light and framing your engaged couples perfectly. Also, remember the power of small details and candid moments – they can tell a story of their wedding day like no other. Embrace the uniqueness of bad weather for moody and atmospheric shots, and let challenging situations inspire you to explore new wedding photography tips and tricks that push boundaries. 

4. Tell Your Story

One of the best wedding photography secrets to creating captivating wedding stories is capturing each part of the day in a way that tells YOUR story. Yes, the special day may unfold with its own timeline, but don’t just settle for the standard shots. Get intentional about crafting images that speak to your artistic vision and showcase your unique style. Create photos that you absolutely love alongside the ones your clients desire.

And here’s a game-changer – you don’t have to share every single moment on social media! Pick those jaw-dropping shots that truly represent your wedding business and brand. Show off your best work that wows both you and your audience. And if you’re feeling bold, reveal the behind-the-scenes magic of your creative process.

5. Research What Other Photographers Are Doing Online

infographic stating evolve as a photographer by learning new skills and business strategies from industry pros

One of the best ways to improve your skills is to learn from pros and get their wedding photography advice. With the evolving photography industry, staying in the loop is crucial. Do your research, dive into industry blogs, and follow social media feeds to discover the latest trends, cutting-edge techniques, and marketing strategies.

Keep note of the upcoming photography conferences you can attend and soak up knowledge and insights from the best in the biz. By keeping your finger on the pulse of the wedding industry, you’ll stay inspired and discover fresh approaches to elevate your craft. Connect with other photographers through forums and social media groups. Ask questions, share your work, rework your wedding photography packages, and get ready to share it with the world! 

Further Read: Why Wedding Photography? Inspiring Stories By Wedding Pros

Making something extraordinary out of seemingly nothing takes skill and dedication – and guess what? You’ve got it in spades! Embrace the challenge, learn how to do wedding photography like a pro, and deliver exceptional results that leave your clients in awe! Building a strong online presence is your ticket to attracting potential clients, so share your latest projects and offer photography insights to build loyalty and trust with your followers. Remember, you don’t need to flood your social media with every single wedding photo. Share the ones that resonate with you and showcase the genuine YOU! Own your unique style and let your audience see the magic behind your lens.

At ShootDotEdit, we are passionate about helping you elevate your craft and wedding photography business. And to help give you more time to do that, we take editing off your plate with our professional photo editing services. To learn more about how we can help, check out our pricing plans.

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Paving The Road To Success: Sara France’s Best Business Practices

As a business owner and professional photographer with over 20 years of experience, Sara France is a force to be reckoned with in the wedding photography industry. This award-winning photographer is a Sony Alpha Female and the mastermind behind three distinct photography brands, and her empire continues to flourish. Sara’s exceptional talent and dedication have earned her a spot among the top female wedding photographers in the industry, and she proudly holds the title of one of only five wedding photographers worldwide to be a Sony Artisan of Imagery! 

Additionally, Sara mentors Sony’s Alpha Female program, empowering women in the photography and videography fields. Apple, too, has recognized the brilliance of her work, showcasing it in their stores and online.

Sara has lived through all the highs and lows of building a thriving wedding photography business. So, whether you’re a pro photographer looking to revamp your business strategies or an aspiring talent just starting a wedding photography career, let Sara France’s best business practices be your guiding light toward building a successful photography business and wedding photography career.

Sara’s Thriving Photography Brands And Team

Established in 2001, Sara France Photography has become a standout business name in the industry. But that’s not all – Sara’s entrepreneurial prowess led her to create two more ventures, The Copper Collective and Shay Studios. Interestingly, Sara’s brands boast an all-female boutique team of exceptionally talented photographers. It wasn’t intentional at first – “Sorry boys!” says Sara, but after including a couple of women in her team, they brought an unmatched level of fun and cohesion. It was also easier to understand and support each other as they faced similar life challenges.

As of today, Sara France takes immense pride in the exceptional team of talented women at Sara France Photography and The Copper Collective, working harmoniously in locations like San Diego, Austin, and Hawaii. Meanwhile, Shay Studios, renowned for creating captivating visual content for businesses, from large companies to small business coverage, just opened a branch in DC and Denver. Sara’s team is doing a fabulous job day in and day out with so much energy. 

Related Read: A Conversation With Sara France: A Sony Alpha Female, Successful Business Owner, & Photographer

Sara France’s Best Business Practices Every Photographer Needs To Know

With a perfect blend of creativity and camaraderie, Sara France and her team continue to excel. But how does she run her HUGE photography business and market her brands so efficiently? Here are a few photography business practices that she shared with us!

1. Take Time To Set Up Workflows

infographic stating ensure efficiency and avoid losing important files by setting up management software and NAS system (Sara France's best business practices)

When it comes to successful wedding photography business practices, Sara France knows that setting up management software and workflows is a game-changer. One essential tool she recommends is Táve, a studio management software that handles leads, workflows, and processes. Sara emphasizes the importance of dedicating time to set up this robust system, even though it may initially seem daunting. She shares, “You have to take the time to set it up and create workflows. The more you grow with it, the more it can do for you.” 

Another crucial aspect is the download process. Sara explains that ensuring a seamless workflow for multiple photographers can be challenging, but it’s essential to avoid losing wedding photos and maintain efficiency. To address this, Sara adopted a new NAS system (network access server) to enhance the process further. 

Related Read: Sara France: A Photographer’s Inspiring Journey To Success

2. Focus On Building Professional Relationships

a wedding couple posing in their wedding attire
Image Credit: ShootDotEdit Customer @sarafrance

Sara’s advice in terms of marketing is crystal clear – prioritize building meaningful relationships. For Sara, it’s not just about serving the client but also nurturing connections with vendors and venue coordinators. Her marketing plan revolves around putting people first, making it the cornerstone of her strategy. She emphasizes, “Marketing-wise, my focus has always been on people, and it always will be on people.” Developing strong and genuine relationships with clients and industry professionals becomes the catalyst for word-of-mouth referrals and long-lasting partnerships. While some may rely solely on other marketing methods to target specific demographics, Sara’s principle remains consistent – people come first.

Read More: Setting Up A Sustainable Business: 5 Tips For Wedding Photographers

3. Implement Systems

infographic stating investing in foolproof systems elevates client experience and helps focus on delivering excellence

Sara France’s best business practices strongly emphasize the power of implementing systems. Sara understands that delivering a top-notch experience requires more than just good intentions. It’s about having foolproof systems in place to ensure nothing slips through the cracks

For photographers starting out, survival mode often overshadows the need for solid systems. However, Sara suggests looking beyond the present and investing time and effort into establishing procedures to elevate the client experience. One area Sara especially values is the card download, backup, and file storage system. Ensuring the safety and accessibility of images is paramount for any professional photographer. Sara knows nothing keeps a photographer up at night more than the fear of losing photos or missing a crucial shot. Having dependable systems in place gives her peace of mind and the confidence to focus on delivering excellence to her clients.

Suggested Read: Staying Competitive In The Wedding Photography Market

4. Stay Organized With Spreadsheets

a cropped portrait of a bride in her wedding dress holding the bridal bouquet
Image Credit: ShootDotEdit Customer @sarafrance

Sara France swears by her love for spreadsheets and has even earned her a humorous yet aptly descriptive shirt from her team, which reads, “A lady in the streets and a freak in the spreadsheets.” Utilizing spreadsheets helps Sara keep a meticulous record of the financial aspects of her business. “I understand (and love) spreadsheets. We have many documents that keep track of who’s making money and where and how. And we have systems in place for tracking all that and making sure that our finances are good and in check.”

Over the years, Sara’s financial management system has evolved, leading to a spot where she feels everything is well-managed and almost on autopilot. Her team members are also involved in keeping things organized and flowing smoothly.

Suggested Read: Tips To Manage Business Finance For Wedding Photographers

5. Make Things Easy For Other Wedding Vendors

infographic stating promote your brand by sharing images and ready made social media posts with wedding vendors (Sara France's best business practices)

To simplify the sharing process for wedding coordinators and vendors, Sara believes in giving them easy access to her images. Recognizing their vital role in her business, she has developed a winning strategy: she shares the images with them and prepares ready-made social media posts. This saves the vendor’s  time and ensures that her brand’s image is consistently portrayed on their social media platforms.

6. Outsource To Succeed

a bride to be in her bridal attire with the wedding bouquet while her parents stand behind
Image Credit: ShootDotEdit Customer @sarafrance

Running a photography business involves wearing multiple hats, from marketing and finance to CEO responsibilities, which can quickly become overwhelming. For this, Sara firmly advocates for a different approach – outsourcing. Sara’s belief in ‘Anti-DIY’ stems from the realization that focusing on her unique strengths is the key to success. 

An area where Sara chooses to be Anti-DIY is in photo editing. She entrusts her editing needs to us at ShootDotEdit, recognizing that editing her images would consume valuable time that could be better utilized elsewhere. Though outsourcing may require some initial time investment to set clear expectations, Sara firmly believes that it is a wise long-term decision. 

By relying on ShootDotEdit’s expert editing software and services, Sara can concentrate on her passion – capturing extraordinary moments and connecting with her clients. This approach enables her to deliver exceptional results and empowers her to run a profitable business.

Read More: Why Outsourcing Is The Best Decision For Your Photography Business

7. Market And Network Everywhere

infographic quote by Sara France

With her wealth of experience and photography skills, Sara France’s best business practices include branding, marketing, and networking advice. Sara’s strategy involves being everywhere – websites, blogs, Pinterest, Instagram, YouTube, and Facebook. When a prospective client encounters your brand on multiple platforms, it reinforces authenticity and builds trust. 

For Sara, being active on various platforms shows that you genuinely engage with your audience. Ensuring that your wedding photography business website and blog are regularly updated is good practice and a crucial element for SEO. It helps boost your online presence and attract more potential clients to your photography business. In addition to updating business Instagram pages and team accounts, she suggests maintaining a personal Instagram page. By sharing glimpses of your family and personal life, you allow clients to connect with you on a more intimate level.

Further Read: Celebrating Women Who Tell Our Stories: Female Wedding Photographers Edition

a wedding couple kissing by a beach while the bridal veil is blowing in the wind
Image Credit: ShootDotEdit Customer @sarafrance

Sara France’s best business practices shine as a beacon of wisdom and inspiration to all photography entrepreneurs. With her dynamic all-female team, she’s implemented efficient systems, built strong relationships, and outsourced specialized tasks while preserving her artistry. Sara’s strong social media presence allows her to foster deeper connections with her audience and leaves a lasting impression on potential clients and vendors. So, whether you’re a seasoned pro or just about to start a wedding photography business, take cues from Sara’s business approach and let her phenomenal work be your guiding light.

To explore Sara France Photography further, visit her official website mentioned above, or you can also follow her on Instagram, Facebook, and Pinterest. The Copper Collective can be followed on Pinterest and Instagram, while her third business, Shay Studio, can be found on Instagram

At ShootDotEdit, we are committed to helping you grow your wedding photography business. And to help you with that, we lessen your post-production workload with our professional photo editing services that match your style. To learn more about how we can help, check out our pricing plans.

Read More