Archives for 2017

As a business owner, you spend much of your time on strategic plans to help you succeed throughout the year (and the years following). This includes plans to attract ideal clients, book more weddings, and grow to the next level. Because every photographer has a different path, how do you know what will work best for you? And, how can you ensure you are happy with the plan you create?

Below, Vanessa Joy, shares her insights into how to define success for you and your business. Take a look to discover Vanessa’s keys to implement today.

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I believe, when you’re not taking the time to identify your why and where, you’re setting yourself up to waste time running in circles and ultimately chase the wind.

It’s different for everyone. Everyone has a different vision for their life long-term. Some kind of idea of what they’d like their life to look like, even if it’s only in small pockets of clarity. If you want to start a business, I don’t think you need to make a business plan. Business plans can take too long to create, stifle creativity, and get outdated too often. But, you need business goals to know what you’re working toward.

Image Compliments of Vanessa Joy Photography

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You made it! With the busy wedding season behind you, you can finally take a deep breath. After countless weddings and shoots happening every weekend, it’s easy to greet the off-season with open arms!

With fewer shoots on your plate, now is the perfect time for you to recharge and revitalize yourself and your photography business. We know the thought of going through your current systems and processes can be overwhelming. To help you focus on what’s most important and reach your goals, we created a great resource you can use when working on your business.

The Wedding Photographer’s Guide to the Off-Season

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One of your main focuses as a wedding photography business owner is to attract new clients and book more weddings. Booking more weddings helps your business grow, and allows you to place your images in front of larger audiences of ideal clients. Since there are many strategies you can use to book more weddings, we reached out to the International Academy of Wedding Photographers to gain their valuable insights. Below, they are sharing one surefire way you can book more weddings throughout the year.

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It’s the beginning of a new year, and as you look at the calendar, you can’t help but have a little knot in your stomach. You may be a great photographer. You may have great branding. You may be a friendly person. But, how do you get more couples to think about using you? The number one way we have received more bookings is by REFERRALS! Referrals from our clients, the wedding party, or family we have worked with, and the vendors we’ve worked alongside!

Not only should you be spoiling your client with great service along the way, but a lot of photographers also forget how important the wedding party is in your marketing strategy. These potential brides and grooms are with you all day long and watch you work. Here are some key ways to get this group on your side and calling you first when they get engaged.

Image Compliments of Matt Kennedy Photography

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The annual WPPI event is one where you can connect with fellow photographers and vendors, gain valuable education, all which you can take back to your business. Since there are so many options for you during the event, it’s important to focus on exactly what will help you grow your business. We have the perfect resource to get you ready for the conference, and make sure you maximize your experience this year!

WPPI 2017 Show Guide

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