On the last Fast 5, we quickly talked about making sure your website is set up to market your business like a professional. So what’s the next step? It’s time to get your content marketing game on point.
As a wedding photographer, you’re constantly creating content that can be easily shared with potential clients. But it can’t just be any old content — the content you share must be valuable and relevant to your target clients.
Welcome to ShootDotEdit’s Fast Five — 5 useful quick tips you can apply to your photography business right now!
5 Quick Strategies for Content Marketing
Here are 5 easy ways to get started on your content marketing journey.
1. Feature a Favorite Image on Your Social Media
Did you just get home from an awesome wedding or engagement session? Pop those images in your computer, find a favorite, and after a little editing work, feature that photo on your Facebook and Instagram page! (With your client’s consent, of course.)
2. Write a Blog Post About a Recent Wedding
Creating a blog on your website to highlight weddings you shoot is not only beneficial to potential clients, but also your SEO. So make sure your publishing a blog at least bi-weekly.
3. Content Marketing to Boost Your Blog Posts on Facebook to Targeted Audiences
If you have ideal clients in mind, you need to be sharing your blog posts on Facebook and boosting those posts to that target market. This will put your wedding photography in front of the right eyes.
4. Utilize Pinterest to Build Traffic
Think about how many brides-to-be use Pinterest daily when planning the wedding of their dreams. So work on creating your Pinterest following. That way, when you upload images of your recent weddings to Pinterest, it will lead prospects right to your website.
5. Content Marketing can Create Lifelong Referrals with Monthly Newsletters
Your relationship with your clients can go on long past their wedding day. Creating a monthly newsletter to send out to past clients is a great way to keep those referrals calling.
For more great tips on marketing your wedding photography business, CLICK HERE!
At ShootDotEdit, our goal is to take the “heavy lifting” of photo editing off your plate — giving you more time to run your business, spend time with your family, or even just have a weekend again!
Click here to learn more about what ShootDotEdit can do for you!