Did you know there are over 4.9 billion unique mobile users on the Internet? Because of that, now (more than ever), it’s necessary for you to have a website optimized for mobile. Below, we share the reasons your website needs to be mobile-friendly, as well as a few tips to get started.
Creating a Positive Experience
Often times, your website is your client’s first experience with you. That is why you spend so much time making sure you have a site that is fast and shares your unique photography style through your imagery.
Think about your mobile experience in the same way. If a visitor reaches your website on their phone, and it takes too long to load or a mobile site is unavailable, it takes away from their experience. Since the expectation is that mobile websites will load quickly and visitors can see your images, they may be more likely to leave your site in search for another if the loading time is too long.
To avoid losing visitors who could be ideal clients, create a mobile-friendly website that allows them to access your images and more about you and your services. When you create a positive experience from the start, they will remember that as they make a decision about a photographer.
Related: What are the 4 most important pages of your website?
Ranking on Search Engines
One of the top ways to expand your reach is to rank on search engines, like Google. When your site is optimized for mobile, Google recognizes that and ranks your site over ones that are not up-to-date. Without a website that is mobile-friendly, Google is less likely to place priority on yours (which means you can miss out on ideal clients).
For you to continue to rank, and place your website in front of ideal clients, make sure your website is mobile-friendly to grab the attention of Google. This will allow you to continue to work on your Search Engine Optimization techniques and share your business with ideal clients.
Related: Are you making these 4 critical mistakes in SEO?
Those are just a few key reasons of why your website needs to be mobile-friendly. Here are a few tips to help you get there:
- Access website builders, like Showit 5, to speed up the process of design, and to create a unique and positive experience for mobile users.
- Insert valuable plugins, like this responsive photo gallery by WordPress to showcase your images after you receive them back from a wedding photography editing service in a size that is high quality for mobile.
- Add your email and phone number to your website to simplify the contact process. It can be tedious for visitors to type in a large amount of text from their mobile device.
- Use an image management plugin, like the NextGen Gallery plugin for WordPress to incorporate slideshows and thumbnails that open into a lightbox to pages and posts, and more for your website.
There are many benefits to a mobile-friendly website that can help you reach and book more clients this year. What else can you do for your business to ensure you are up-to-date and relevant in the industry? Download our free Guide: How to Grow Your Wedding Photography Business to find out!
