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John Branch IV Photography: The Unconventional Route To Success

Author: ShootDotEditOn: Jun 05Categories: How to Become a Photographer No Comments

Before he even started John Branch IV Photography, John Branch IV, the mastermind behind the wedding photography brand, was always drawn to the world of photography. But that’s not all! He also had another skill up his sleeve even before embarking on his entrepreneurial journey – the art of delivering top-notch customer service. Impressed and intrigued? We were too! The good news is that in this feature photographer story, he talks about exactly how he did that. From his early days exploring photography as a hobby to becoming a successful, full-time wedding photographer and educator, John’s expertise shines through in every aspect.

In this interview, we dive deep into John’s fascinating background, where he shares his unconventional route to photography success and lets us in on some top-tier photography business and marketing advice. Here’s a sneak peek of what’s coming your way: John’s golden advice for aspiring full-time photographers is to stay focused on their day jobs, even if they dislike them! So hold on a little longer while continuously learning new things, and trust John when he says, “There is much to be learned from these experiences.” Excited for more? Keep reading!

Joining The Wedding Photography Domain

professional photographer and owner of John Branch IV Photography, John Branch IV

ShootDotEdit: Tell us about your story. How did John Branch IV Photography begin? And how did you transition into being a full-time wedding photographer?

John: I didn’t have any official training in photography. I actually majored in music production and sound design at Berklee College of Music. While at Berklee, I was interested in photography, and it was something that I kind of just messed around with, and I thought it was really cool. The first camera I bought was Canon PowerShot G11, which could shoot in RAW.

After meeting my wife in Boston and moving to New York, I started working for Squarespace. We got pregnant with our first child, and at that time, she said she wanted to stay with the kids. So, I was thinking I should probably get another job, and she told me not to. She encouraged me to start a business. That’s really when I was like, “Hmm… photograph. Maybe I can make this work.”

I took a year to learn and understand photography before starting paid sessions. I worked part-time for about 4 years while also working at Squarespace, and then I went full-time as a photographer when I moved back to South Carolina, my hometown, about 4-5 years ago.

ShootDotEdit: Berklee College of Music. That’s a big deal when it comes to music. So from music production to wedding photography, can you walk us through the journey of establishing your business as John Branch IV Photography? How did you get it off the ground?

John: While working at Squarespace, I already had a website, but I didn’t have many images. To find work, I utilized other services. Not to stretch the story, but when I was in audio, I tried to start an audio business, and I had adopted the mindset of doing free work to establish myself, which eventually resulted in me being known as the “free audio work guy”.

So, when I ventured into photography, I made a personal commitment not to work for free unless it was something I decided to do. I used platforms like Groupon and Thumbtack initially. My very first paid session was an engagement session I secured through Groupon. I did a few more Groupon sessions, although I don’t recommend it due to the HUGE cut they take. However, it was helpful in building my portfolio.

Similarly, with Thumbtack, I focused on engagement sessions to potentially book weddings, which eventually led to my first wedding booking. It progressed from there, and a couple of years later, I found a mentor and started second shooting. Prior to that, I had already completed nearly 10 weddings without any second shooting experience, which I wouldn’t recommend.

ShootDotEdit: So would you recommend aspiring photographers to start their journey by second shooting right from the beginning?

John: Many people emphasize the importance of second shooting, but I don’t think I necessarily believe that fully either. My advice is typically to start by second shooting, especially for larger weddings. However, once you feel confident with your camera, take on small weddings. These could be intimate ceremonies in backyards, garden weddings, or just the ceremony. As far as pay, they won’t pay as much, but that’s not the point. The goal is to gain experience and become more comfortable.

Taking on smaller weddings by yourself is perfectly fine, but second shooting larger weddings helps you become accustomed to the flow of the day. Over time, these two experiences will merge, providing you with a well-rounded skill set and the confidence to handle bigger weddings.

ShootDotEdit: And how did you go about choosing who you wanted to second shoot with?

John: I had the fortunate opportunity of connecting with an exceptional wedding photographer named Phil Porto, who became my mentor. Initially, I joined his business as an associate, starting off as a second shooter alongside him. As part of his company, I began capturing weddings. One of the incredible aspects of working with him was that he allowed me to include the portfolio work from those weddings in my own portfolio.

ShootDotEdit: Are there certain things that one should keep in mind while choosing who they want to second shoot with?

John: While opinions and approaches may differ, connect with someone who’ll support your growth as a photographer and who won’t view you as a competition taking away potential clients. I’m not trying to be mean, but there are plenty of weddings happening, and the market can accommodate all of us.

Ideally, find a photographer who shares a similar mindset. For instance, if you second shoot for me, I’m open to you using the photos unless there’s a specific non-disclosure agreement (NDA) in place. It’s important to maintain some distance from the couple and not overstep by tagging them in everything, as the main photographer holds that responsibility. Lastly, the primary role of a second shooter is to support the main photographer rather than solely focusing on building your portfolio.

Social Media Marketing Plan And Strategy

a wedding groom leading the bride through the front lawn by the hand in their wedding attire — Image Credit: @jbivphotography

ShootDotEdit: Now that you’ve established yourself in the wedding photography industry, how do you fuel your business? What do you do to keep getting that continuous flow of leads and customers?

John: This is something I consider a weak point for me, and it’s an ongoing challenge that I constantly strive to improve upon. I want to be transparent about it because I remember when I was a new photographer entering the world of wedding photography, I would look at other photographers and wonder, “Wow! How do they do all these things?” I like to put an ounce of truth in there; it’s not easy.

From the beginning, I’ve approached it primarily from a social media perspective, especially now with the significant changes that have occurred in the past decade. Instagram, in particular, has evolved drastically since I started.

I’ve found that showcasing my work and putting myself out there on social media has consistently attracted more clients. Additionally, word of mouth has played a role, although perhaps not as much as I would have liked. Sometimes, I would work with a couple, and they would say, “Oh, we love everything about you,” but then I would never hear from them or their friends. It’s confusing sometimes, like, “I thought you loved me!”

ShootDotEdit: We’re sure they still love you, John! So, you said you approach marketing from a social media standpoint. What’s your style of content creation, and what have you learned about how to attract ideal clients?

John: When it comes to how to find ideal clients, a big part of my strategy revolves around consistently creating and sharing content. I ensure that I’m properly tagged, not just with hashtags but also with my name, the venue, and on my website. This approach helps improve search engine optimization (SEO) over time. And this way, before you know it, someone might stumble upon a wedding I captured at a specific venue and reach out, saying, “Hey, I saw your amazing work at that venue and would love to inquire about a date.”

Interestingly, my YouTube channel has become the primary driver of my marketing efforts, which still blows my mind. I believe that authentically showcasing yourself and your work is key – no need for fancy stuff. Nowadays, people may feel pressured to create elaborate Reels, TikTok videos, or YouTube Shorts, but simply showing yourself and your work is enough to make a strong impression.

ShootDotEdit: Many beginners feel intimidated when it comes to putting out content. Could you unpack your approach to creating and sharing content, and how you overcome any hesitations or concerns along the way?

John: I’ve always had an interesting relationship with social media. I’ve never cared about algorithms. My approach is to focus on creating quality content that is meaningful to me and my couples. I don’t post very often on Instagram. I believe in curating my posts and making sure they have value. So, my advice to anyone feeling intimidated by social media is to not worry about algorithms and posting frequency. Instead, focus on creating meaningful content that resonates with you and your target audience.

ShootDotEdit: That’s a good one! Can you elaborate on what “meaningful” means to you?

John: I believe there are multiple ways to define “meaningful”. In the context of a photography business, we’re trying to sell ourselves because, let’s face it, the business won’t thrive without generating income. But what I’ve observed is that the majority of photographers genuinely care about their couples. So, you’re also trying to portray that you care about being the “third wheel” of the couple. On a wedding day, you become the third wheel of the couple, albeit temporarily. This means that in addition to showcasing your technical skills, you also strive to convey the message that your role goes beyond mere documentation; you truly care about capturing the essence of the couple’s special day. You’re selling not just your services but also your values and the genuine passion you have for what you do.

ShootDotEdit: Besides couples, the content you create also speaks to aspiring photographers. Is there anything specific that you keep in mind when you create content for your social media platforms – for both audiences?

John: It’s hard to put into words, but one thing I really try to embody is how much I care for others. It’s important to me to share my blessings and experiences in photography with others, which is why I put out those super long behind-the-scenes footage. I want people to feel like they’re right there with me, experiencing a full wedding day as if they were my second photographer. And guess what? It’s all for free! Of course, that doesn’t mean I won’t ever sell a course or something down the line, but I genuinely love teaching and helping others.

In weddings, I have a deeper purpose. I’ve never been a fan of the statistics of divorce. Now again, there’s a time, place, and reason, so I’m not saying people should not get divorced. But if I can somehow contribute to a couple’s lasting happiness, I’m all for it. I want my photos to reflect something bigger than just pretty pictures or making money. I want to be present at weddings, like a real person who genuinely cares about the couple.

One of the most challenging aspects of attracting your photography ideal clients is embracing who you are and staying true to what you genuinely want, even if it means turning away potential clients. Personally, I’ve faced this challenge myself, and I’ve learned that it’s important to prioritize alignment in values over simply booking every couple that comes my way.

ShootDotEdit: So, how does this go? What’s the conversation like when you turn away a couple who really wanted you to shoot their big day?

John: I believe in delivering the message with kindness and respect; definitely not a blunt, “No, I will never work with you!”. Instead, I let our meetings guide the conversation and help me understand who they are. It’s during these interactions that I determine if we align with each other’s values. If it becomes clear that we don’t see eye to eye or if our styles are too far apart, I believe in being honest and transparent. I explain to them why I might not be the perfect fit, emphasizing that their wedding day should be amazing, and if I’m not the best choice for them, they shouldn’t use me. Luckily, I’ve never had it backfire!

Approach To Pricing Photography Services

a bride leading the groom through a staircase holding his hand — Image Credit: @jbivphotography

ShootDotEdit: Pricing. Tell us about your approach, and how do you create a wedding photography pricing list that doesn’t make potential clients run the other way?

John: Well, I must admit that my approach might be the worst, but price what you need for your business. You have the freedom to charge whatever you want. When someone once asked me how to justify a price, I said that there’s no justification. It’s not mean or bad; it’s just the truth. Consider your experience and set a reasonable hourly rate based on how much money you need to make. If there’s travel involved, charge for that too. Add a sprinkle of extra charm for each service. Let’s say an album is valued at $300; you might set it at $500 within your package. This way, you’re covering the average wedding photography cost.

ShootDotEdit: Can your clients choose to upgrade, downgrade, or stick with a package? We’re curious to learn about how you accommodate different preferences and make the experience customized for each client.

John: I prefer not to dive straight into money talk because I want to keep the conversation less transactional. Instead, as we discuss their wedding day and their vision, I get a good sense of what they’re looking for, which helps me gauge the appropriate pricing for their package. Toward the end of the conversation, I might say something like, “Great! It sounds like our normal package will be a perfect fit for your special day. I’ll send you the proposal later for you to review.” Sometimes, they might respond with, “Cool, sounds like we won’t need any extras.” If there’s a discussion about a second photographer, I usually discuss the pros and cons of those options and adjust the pricing accordingly.

The Vendors That Keep John Branch IV Photography Organized

a bride posing in her bridal attire holding the wedding bouquet (a shot captured by John Branch IV Photography) — Image Credit: @jbivphotography

ShootDotEdit: Really amazing stuff so far, John! Now, let’s shift our focus to the tools that power your business. Beyond gear, what software or resources do you utilize to keep your business running smoothly and maintain its momentum?

John: My goodness, there are so many! I think one of my absolute lifesavers is HoneyBook, my trusty client management system. With the number of couples I work with, I couldn’t keep up without a proper client management system.

Next, would clearly be Lightroom to edit my photos. It’s practically a photography staple. And when it comes to building wedding albums, SmartAlbums has been a game-changer. It’s lightning-fast, thanks to the wonders of AI. I ask my couple to pick 35 photos for their album, they make their selections, and then I throw those beauties into SmartAlbums. BOOM! Just like that, the album takes shape. A quick check, and voila! We have a gorgeous album ready to go. As far as galleries are concerned, Pic-Time is a game-changer. Planning and organization are not my strongest suit, but thankfully, these programs come to the rescue.

ShootDotEdit: Okay great, we got SmartAlbums, Lightroom, and HoneyBook. Any finance stuff?

John: You know what’s funny? I used to despise math when I was growing up, but somehow I’ve developed a love for numbers now. And one tool that has become my financial sidekick is YNAB, also known as You Need A Budget. This little gem helps me manage my money like a pro. It’s a rather manual process, where I have to dive into the nitty-gritty myself, but strangely enough, it works like a charm. I also made a YouTube video about it. I absolutely love YNAB!

ShootDotEdit: You mentioned albums earlier. Is there a favorite album company you love?

John: Oh, yes! RedTree Albums – I’m a HUUUGE fan. Before discovering RedTree, I used to rely on Artifact Uprising. Now, for those just starting out and can’t splurge so much on albums because they’re not charging a fortune for weddings yet, Artifact Uprising is a fantastic place to begin.

Suggested Read: Top 5 Tips For Vendor Referrals

John’s Must-Have Photography Gear

a bridal dress hanging from a window pane — Image Credit: @jbivphotography

ShootDotEdit: We’re itching to know about your gear, John! What are you currently shooting with, and if you could only bring three lenses to a wedding, what would they be?

John: I shoot with FujiFilm! I’m one of the few. There are not a lot of FujiFilm wedding photographers. For lenses, first up is the 23mm f/1.4, which is a fantastic crop sensor lens. It gives that classic 35mm focal length. Another go-to lens is the 33mm f/1.4, which gives a focal length similar to a 50mm lens. And last but not least, I can’t forget to mention the incredible 56mm f/1.2 lens. It’s a new one, and let me tell you, it’s simply amazing.

ShootDotEdit: That is awesome! What about bags? Any preferences there?

John: I’ve been a loyal fan of Holdfast ever since I started my wedding photography journey. One of my favorite accessories from them is the Double Strap Money Maker. Another gem from them is a bag called Sightseer, which, unfortunately they no longer make. I treasure mine and hope it stays in one piece for as long as possible. It positions perfectly at the lower back, allowing me to effortlessly reach for my essentials. It’s amazing how much it can hold!

Expert Advice For Beginners

A through-the-veil shot of a couple captured by John Branch IV Photography — Image Credit: @jbivphotography

ShootDotEdit: Based on what you’ve learned from your own unconventional route to success as a wedding photographer, what are some tips that you would share with an aspiring wedding photographer to start their business?

John: There are two main areas to focus on. The first is honing your core photography skills and mastering the technical aspects of the trade. The second is developing your customer service abilities, which is particularly crucial in the service-based nature of wedding photography. Even if you’re not specifically a photographer but rather a planner or florist, you will still find yourself in a customer service position.

I always talk about street photography as a great way to practice wedding photography. Although it may not replicate the timing of a wedding day, it allows you to get familiarized with and anticipate a moment before it happens. Just like you can’t ask a passerby on the street to recreate a perfect moment, you can’t ask a mother and daughter to redo a heartfelt hug.

Many of us may find ourselves in day jobs that we dislike. However, it’s important to recognize that there is so much to be learned from these experiences. For example, during my 5 years working at Apple and then as a customer service team lead at Squarespace, I gained a wealth of knowledge that significantly benefited my wedding photography career. I recently had to write a lengthy email to a bride who was a little bit distraught over the wedding day; these experiences no longer throw me off balance as I handled such situations at Squarespace, where I had to address unhappy customers.

ShootDotEdit: What about people who don’t have a job in customer service? How can they prepare for the customer and business side of things?

John: I believe gaining experience from various sources is valuable, and a significant part of that is serving others in any way possible. Additionally, there’s an abundance of educational resources available such as workshops, YouTube tutorials, and more.

John’s Role As A Wedding Photography Educator

a couple walking together holding hands with the city skyline as their background — Image Credit: @jbivphotography

ShootDotEdit: Is your role as an educator an additional aspect of your business, or is it more of a personal passion or hobby?

John: It’s pretty much an additional leg of the business. A big chunk of it is on YouTube. I’ve also created a few courses, and there are more in the pipeline that I’ll be working on soon. These days, a considerable portion of my time as a full-time photographer is dedicated to YouTube and teaching others. Interestingly, YouTube has been doing so well that I’ve actually scaled back on the number of weddings I take.

ShootDotEdit: Hey, congratulations! That sounds really great. Tell us about some of the topics that you’re really passionate about teaching.

John: Absolutely! You can hear it in the stuff I’ve already talked about now. But one of the BIGGEST focuses is not just photography itself but being a creative entrepreneur. I’m passionate about guiding and assisting others with running their photography businesses. This includes aspects such as mastering customer service skills, knowing how to respond to couples, and even understanding when it’s appropriate to say “no” to a client. These are lessons that one learns the hard way. So, I want to help others avoid the hardships I encountered along the way.

Further Read: 5 Pillars Of Brandi Allyse Photo’s Client-Centric Photography Business Plan

John Branch IV’s journey from a photography enthusiast to a full-time wedding pro and educator is nothing short of inspiring. His passion for photography, combined with his commitment to delivering exceptional customer service, sets him apart! John’s story reminds us that pursuing our passions often requires patience and perseverance. And his advice to aspiring photographers to stay focused on their day jobs, even if they are not initially fulfilling, serves as a powerful reminder that every experience can contribute to growth and development.

John, you’ve truly been an inspiration to us all! Your insights and experiences have not only been informative but also incredibly empowering. We’ve learned so much from your journey. Thank you for being a guiding light to all aspiring entrepreneurs and photographers and reminding them that with dedication, creativity, transparency, and a dash of fun, they, too, can achieve greatness in their own photography endeavors. Keep shining your light and sharing your wisdom. We’re always rooting for you.

To see more of John Branch IV Photography, check out his website, and you can also check out his fantastic work on YouTube, Facebook, Instagram, and Pinterest.

At ShootDotEdit, we are committed to helping you grow your wedding photography business. And to help you with that, we lessen your post-production workload with our professional photo editing services that match your style. To learn more about how we can help, check out our pricing plans.

Tips For Adding Professional Headshots To Your Wedding Photography Business

Author: ShootDotEditOn: May 31Categories: How to Become a Photographer No Comments

Looking to make extra cash and grow your wedding photography business? Look no further than indoor headshots! Let’s be real, who doesn’t want to freshen up their LinkedIn profile picture or get their latest business headshot? By offering indoor headshots to solopreneurs and small businesses, you can tap into a whole new market while still flexing your photography skills. Lucky for you, you’re already an expert in the photography game! So, why not add corporate headshots as well to your repertoire? With a few quick, professional headshots tips, you can promote your new service and potentially increase your income. So, time to grab your camera and help your clients show off their best side!

Professional Headshot Photography

As a wedding photographer, capturing the moments of the big day is obviously your top priority. But have you considered adding professional headshots to your list of photography services? Professional headshots capture the essence of a person and can be used for work, social media, and personal brand marketing. Also, it’s a great way to add value and differentiate yourself from other wedding photographers. So, we’ve listed 5 ways to help you utilize this opportunity and offer something truly special to your clients.

1. Know What You Want To Offer

As you plan to add professional business headshots as part of your add-on services, don’t worry about finding luxurious locations or grandiose spaces! All you need is a small indoor location that can fit the bill (or even better, a free location!). You can even turn a small space in your home into a headshot haven. The possibilities are endless! If you’re feeling more daring, switch it up by changing the backdrop colors or explore outside for a more urban feel. With a bit of space and a lot of planning, lucrative headshot sessions can complement any wedding photography business.

2. Have A Marketing Plan

infographic stating a strategic plan with several marketing elements will help attract more clientele for headshots

To skyrocket your business success with the professional photos add-on service, you need to create a marketing game plan. Ensure that your clients get a high-quality headshot using natural light. Additionally, consider creating a creative marketing campaign. Many people today are looking to spruce up their portraits for LinkedIn or business websites with a professional headshot. Don’t just rely on word of mouth but take action!

Visit local businesses with your card or flier, or even better, a QR code with a link to your website. Another great way to boost your wedding photography business is to partner with other professionals in your industry, such as a business coach, a local SEO or social media company, or even a graphic designer. This collaboration can benefit both parties as you can promote each other’s services to your clients. Additionally, you can use social media to spread the buzz and attract more clientele.

3. Help Prepare Your Clients

You’ve booked the headshot session, and now it’s time to prepare your clients for their own professional headshot. Preparation is key, and that’s why creating a quick ‘how to prepare’ email can be a game-changer! From hair and makeup tips to clothing suggestions, your clients will be grateful for your guidance. But why stop there? Consider having a quick consultation call with the client to discuss any questions or concerns they may have about preparing for their photo shoot. Let them know that photos smiling and projecting confidence are essential elements of a professional photo. Plus, setting clear expectations not only smooths the road ahead but also gives you a chance to connect and build trust with your clients. With your expertise behind the lens and your helpful advice, your clients will feel confident and camera-ready.

Suggested Read: Bridal Portrait Posing Techniques

4. Strategically Price Your Services

infographic stating create a pricing strategy that balances profit and customer satisfaction

You’ve decided to add professional headshots as an add-on service. The next step is figuring out how to price your own headshot services without scaring away potential future clients. After all, you want them to return for future sessions! Keep in mind that you’ll need to charge more than a DIY professional headshot while also remaining competitive within the market. Moreover, create personalized packages to meet the unique needs of each client; this can help in increasing the value of the service provided. When determining the price, try to find a balance between attracting clients and fairly valuing your work. Don’t offer too much of a discount initially, and keep prices competitive. A strategic approach to pricing will keep clients returning for more!

5. Add A Professional Headshot Photography Package

Consider adding a professional headshot package as an add-on service! A quick headshot session is perfect for those looking for a new LinkedIn profile picture or business card upgrade. But why stop there? You can offer seasonal branding sessions where your clients can come back for a full experience. Think of it as a way to capture their personal and professional brand in action. Another option to consider is to offer credits for the cost of the headshots towards a future branding session with the client. By doing this, you not only provide added value to the client but also encourage them to come back for more business. This can potentially lead to more bookings in the future.

Further Read: From Meh To Magic: Mastering Long Exposure Portraits

As a wedding photographer, you understand how crucial it is to stay relevant in the constantly evolving business marketing landscape. Likewise, small business owners are continuously striving to enhance their brands and stand out as professional entities. A brand refresh can help with that! And what better way to do that than by offering indoor headshots? It’s a fun and creative way to expand your portfolio and make some extra cash. You can experiment with lighting or different angles to create high-quality professional quality headshots using natural and off-camera light. Plus, offering headshots as a service could have long-term benefits for your business, as clients may come back to you for future wedding photography needs. So why not add the service and a little pizzazz to your photography business and start promoting your indoor headshots today?

ShootDotEdit is committed to assisting you in expanding your wedding photography business. Our professional editing services are one way we accomplish this goal. To learn more about our offerings, explore our pricing plans.

Tips On How To Build Wedding Photography Portfolio

Author: ShootDotEditOn: May 18Categories: How to Become a Photographer No Comments

Tips On How To Build Wedding Photography Portfolio

How to Become a Photographer

Ready to dive into the exciting world of wedding photography? Your first step to success lies in learning how to build wedding photography portfolio. A top-notch portfolio can make all the difference, especially for a novice photographer! It acts as the gateway to potential clients, showcasing your unique work, experience, and creativity, which is why we’ve created this blog on how to build your photography portfolio. From selecting images for your portfolio to participating in styled shoots, this blog covers everything you’ll need to curate a 5-star portfolio and get clients!

How To Build Wedding Photography Portfolio

1. Start With What You Have

a top down shot of a wedding ceremony — Image Credit: ShootDotEdit Customer @loversoflove

Your first portfolio-building tip is to get started with what you already have. Check out those hidden gems from family vacations, holidays, and special events stored on your memory card. You can also ask previous clients if you can use wedding images that you’ve captured for them. For extra practice, set up mock wedding shoots with friends and family to experiment with different lighting and compositions.

Keep in mind that continuously improving your craft is essential. If you are completely new to photography, you can consider signing up for beginner courses and workshops to learn the technical aspects of photography. Starting from scratch is a privilege, and with hard work and dedication, your dream portfolio is within reach!

2. Second Shoot With Pro Wedding Photographers

As you start learning how to build wedding photography portfolio, consider actually photographing more real weddings. To enhance your wedding photography skills, you could shoot weddings on a smaller scale or offer your photography services to friends and family for free. Budget weddings offer a great chance to gain experience and confidence in capturing wedding photos while also creating a photography portfolio creative enough to wow potential clients!

If you’re just starting out, one way to gain experience and expand your range of subjects is by second shooting for established photographers. You can reach out to your connections and offer to be a second photographer or fill in a requirement for professionals. Not only would you learn valuable skills and wedding photography tips from watching a lead photographer in action, but you would also have the opportunity to develop your own style and techniques. So go ahead and use this fantastic opportunity to gain experience, build connections, and showcase your skills to a wider audience.

3. Work With A Variety Of Subjects

a couple standing and posing in front of a wall with a diagonal shadow — Image Credit: ShootDotEdit Customer @kellyiswilde

Building a strong portfolio is key to standing out in the competitive wedding photography industry. As you learn how to build wedding photography portfolio, include a variety of categories like portraits, landscapes, and even documentary-style images. This tactic is especially useful if you’re just starting out in this industry.

Experimenting with different genres like landscapes and portraits will help showcase your versatility and demonstrate your ability to capture stunning images across the board. Photographing other subjects outside of the wedding realm is a great way to showcase your creativity and technical abilities and also give potential clients a better understanding of the different photography styles you specialize in.

4. Add Creativity With Styled Shoots

Learning how to build a portfolio as a photographer might seem frustrating to a beginner, but one of the best ways to build your wedding photography portfolio is to turn to styled shoots. You can create your own themed shoots or participate in a styled shoot organized by other wedding vendors, such as planners, florists, and makeup artists. Either way, a creative and eye-catching portfolio with different styles and themes could be the key to attracting potential clients to your wedding photography business.

Using this wonderful opportunity, you can create beautiful, stylized images that highlight your unique brand while working with professionals who can offer valuable feedback and referrals. Not only does this allow for creative expression, but it also provides the opportunity to network and build trust with wedding vendors. So get out there, flex your creative muscles, and spruce up your portfolio and wedding photography website today!

5. Start Building Connections

a wedding couple walking on a wooden bridge in between some dunes — Image Credit: ShootDotEdit Customer @parkergreyphoto

Sometimes, the best way to learn how to build wedding photography portfolio is by putting yourself out there. Attend local bridal shows, network with wedding planners who can refer you to their clients, and offer to do free shoots for engaged friends or acquaintances. Take advantage of referrals and recommendations from previous clients, and make sure you give your best to each client you say yes to.

Collaborate with vendors, including wedding venue coordinators, florists, and wedding planners, to showcase your work on their websites and social media pages. By doing so, you not only showcase your photography skills but also demonstrate your professionalism and commitment to the wedding industry. Plus, you never know where these connections might lead you in the future. So, grab your camera and business cards, get out there, and start building your brand!

Further Read: Tips To Curate Wedding Photography Portfolio & Get More Clients

Now that you’re ready with tips on how to build wedding photography portfolio, the final step is putting in your best work to a carefully curated portfolio! Don’t settle for mediocre or filler shots, and only choose the best images that represent your unique style and talent. Remember, creating an outstanding wedding photography portfolio is more than simply gathering great pictures; it’s about conveying a story through your work. And, of course, make it easy for potential clients to get in touch with you. Add contact information and links to each photo, so they can book an appointment directly. So, get started on creating a remarkable portfolio that will draw in potential clients!

At ShootDotEdit, we know how precious time is for wedding photographers and help to lessen your post-production workload with our professional photo editing services. To learn more about how we can help you grow your wedding photography business, check out our pricing plans.

5 Steps To Take When Starting A Portrait Photography Business

Author: ShootDotEditOn: May 17Categories: How to Become a Photographer, Wedding Shooting No Comments

5 Steps To Take When Starting A Portrait Photography Business

How to Become a Photographer, Wedding Shooting

Are you tired of twiddling your thumbs during those off-season months? Starting a portrait photography business could keep those off-season blues and boredom at bay, help you earn some extra cash, and allow you to showcase your talent to a wider audience. As a professional wedding photographer, you’re already halfway there to becoming a successful portrait photographer. By expanding your services to include professional portrait photography, you’re not only diversifying your wedding photography business but making sure that there’s cash flow throughout the year. So, if you’re looking for a way to stay busy while also expanding your skillset and creating more business opportunities, turning to portraiture could be the solution!

Different Types Of Portrait Photography

a portrait of a groom looking at the camera in his wedding suit — Image Courtesy: ShootDotEdit Customer @apollofields

Listed below are the different types of portrait photography that you could consider adding to your repertoire as a professional photographer:

Senior portraits
Family portraits
Pet portraits
Corporate headshots
Engagement and couples portraits
Maternity and newborn portraits
Boudoir portraits
Fine art portraits
Environmental portraits
Lifestyle portraits
Glamour and beauty portraits
Sports portraits
Travel portraits

How To Start & Run A Successful Portrait Photography Business

From researching and defining your target market to curating a portfolio and pricing guides, a lot of things must be considered when starting a portrait photography business.

1. Identify Your Niche & Target Audience

do your research consider the type of portrait photography business you want to specialize in, and identify your target audience

Before you dive into starting a portrait photography business, choose a niche that aligns with your goals. Whether you choose to specialize in senior portraits, reportage portraits, family sessions, or any other type of portrait photography, having a niche can open up potential business options and help you attract only your ideal clients.

Identifying your target audience is the next step. Think about it: Who would benefit most from your portrait photoshoots? Understanding your target audience’s needs and interests can help you to tailor your marketing goals and approaches in a way that resonates with them and captures their attention. So, take the time to do some research, consider what type of portrait photography business you want to specialize in, and identify your target audience.

2. Develop A Business Plan & Pricing Guide

When starting a portrait photography business, it’s essential to develop a comprehensive photography business plan and pricing guide. While your experience in wedding photography will certainly come in handy, pricing your portrait services the same way you price your wedding packages won’t work. To start, you’ll need to create a new pricing guide specifically for your portrait services that takes all areas into consideration, including transportation costs, legal requirements, editing time, permits, and more.

Creating a new pricing structure can be challenging and time-consuming! But here are some tips that could make the process slightly easier for you. First, research what your competition is charging and offering, and then consider your USP (unique selling point). Additionally, don’t be afraid to offer different pricing tiers, such as packages that include location-specific photoshoots or longer sessions. Be confident in your pricing, and avoid undervaluing your expertise. A clear pricing structure can help you stay transparent and professional with your clients.

3. Create A Portfolio & Establish A Strong Online Presence

infographic stating use a website and social media platforms to showcase your best work and attract potential clients

Consider setting up a new website dedicated solely to your portrait photography with the help of user-friendly website builders like Wix and Showit. Furthermore, you could create a new page for portrait services on your current website that showcases your best work and outlines your pricing and services.

Social media is also an excellent platform to display your artistic work and attract potential clients. Take advantage of platforms like Instagram, Facebook, Pinterest, and TikTok to create a cohesive brand image that reflects your skills and personality. Share tips for portrait photography, post behind-the-scenes glimpses of your photoshoots, and interact with your followers. Using hashtags and collaborating with other photographers and influencers in the industry can also help expand your reach and pull in more clients.

4. Set Up A Photography Studio

As a professional wedding photographer, you may already have the latest gadgets and equipment needed for portrait photography, which means you can easily set up a cost-effective photography studio in your home or rent out a space if your budget allows. With a cozy corner, a window, your photography gear, and some basic amenities like a changing room or a small makeup zone, you can create a comfortable and stylish ambiance for your clients. You could also consider personalizing the studio with different wallpapers or backdrops and providing props to clients.

However, opting not to invest in a portrait studio is also a valid choice. You can offer location-based portrait services, such as shooting at a college, favorite cafe, parks, gardens, beaches, landmarks, or even bars. Regardless of the choice, it is important to ensure that the location looks and feels professional and creates the right ambiance for your clients. Moreover, if you do decide to photograph your clients in public spaces, we’d highly recommend that you take care of any photography or entry permits in advance.

5. Provide Excellent Customer Service

Providing excellent customer service is essential when starting a portrait photography business, or rather any business! Your clients are trusting you to capture some of their most cherished moments, and it’s important to make them feel valued and taken care of throughout the process. From the initial consultation to the final product delivery, always prioritize clear communication and reply promptly to their questions and concerns.

Go above and beyond to ensure their satisfaction, whether it’s adding some extra shots, providing a few finishing touches, or offering custom packages and discounts. These small gestures can go a long way in creating loyal clients and also generate positive word-of-mouth referrals, which means more business and more money!

Further Read: From Meh To Magic: Mastering Long Exposure Portraits

a portrait of a bride in her wedding dress — Image Courtesy: ShootDotEdit Customer @flavio_d_photography

Starting a portrait photography business is a smart move for any wedding photographer looking to diversify their business and stay busy all year round. By identifying your niche, developing a clear pricing guide, creating a strong online presence, setting up a photography studio (if possible), and providing excellent customer service, you can build a successful portrait photography business. With some extra cash in your pocket, a chance to experiment with new styles, and the opportunity to meet new people, there’s no reason not to give portrait photography a shot. So, go on, take that leap of faith, and let your talent shine!

At ShootDotEdit, we are passionate about helping you grow as a wedding photographer. However, if you find that endless editing tasks are blocking your way and sapping your energy, let us help! To learn more about how our professional photo editing services could give you your time back, check out our pricing plans.

Put Yourself In Your Clients’ Shoes: A UX Testing Checklist

Author: ShootDotEditOn: May 15Categories: How to Become a Photographer No Comments

Put Yourself In Your Clients’ Shoes: A UX Testing Checklist

How to Become a Photographer

Looking to revamp your online presence? We have prepared a user experience testing checklist to help you look at your digital presence from the POV of a potential client, discover loopholes, and enhance your user experience. If you haven’t tried experiencing your online presence like a client would, it’s time to take matters into your own hands and conduct a user experience test. Believe it or not, usability testing could reveal a ton about your online presence, including some flaws you didn’t know existed that could be preventing your clients from finding and booking you. So, what are you waiting for? Dive into our blog for expert tips and tricks on revamping your website to captivate your audience and gain potential clients.

What Is User Experience Testing?

infographic stating UX testing is a user-driven analysis that aims to improve the overall user experience of a product or service

User experience testing, or UX testing, is an essential part of the UX research process that aims to improve the overall user experience of a product or service. Through user-driven analysis and with the help of a UX heat map, you can pinpoint areas of improvement and make changes to enhance the overall user experience.

This is particularly important for wedding photographers who rely heavily on their online presence to attract and retain potential clients. By chalking out a test framework and conducting various types of tests like a manual test, front-end test, and pilot test, you can identify and fix common bugs in your product or service that might be blocking clients from finding and booking you.

A Complete User Experience Testing Checklist For Wedding Photographers

1. Ensure Your Website Is Functional

As a wedding photographer, your website is your digital storefront. Thus, ensuring that it works seamlessly for all visitors is essential. Cross-testing browser is an important process of the website user experience testing checklist, as it can confirm whether your website is compatible with the latest web browsers as well as all previous versions of them. It also ensures accessibility on different devices, such as desktops, tablets, and mobiles. This is especially important as people browse the web via different devices and versions.

When it comes to mobile testing, it’s crucial to make sure that your website is optimized for smaller screens. By using tools like LambadaTest, you can easily test how your website looks and performs on different devices and web browsers, ensuring that users have a positive experience and increasing your chances of converting leads into clients.

2. Test Check Each Link

infographic stating always test every link on your website to ensure it takes visitors to the right page or external link

Testing every link should be on top of your user experience testing checklist. It’s important to ensure that each link on your website takes visitors to the right page or external link. But here’s the thing – technology isn’t always reliable. Sometimes, links that worked before can suddenly stop working, so it’s essential to check them regularly. For instance, check whether the Instagram link from your website’s home page takes visitors to your Instagram account or a default account that came with your website template. Even if you’re confident that you updated those default links, it’s worth rechecking. After all, a broken link can prevent potential clients from connecting with you, and you don’t want to miss out on any leads that could translate into bookings.

3. Conduct User Analysis For Website Success

As a business owner, you want your website to be the go-to spot for potential clients to explore your brand. To ensure that your site is optimized for users, analyzing user behavior should be on your user experience testing checklist. Gathering user feedback can help you understand site visit trends, common issues, and where users spend the most time. This can be achieved by using a UX heat map like Hotja, which is an analysis tool that visually displays how users interact with your website through colors indicating where they clicked or scrolled. In addition, you can obtain statistics and metrics like bounce rates and pages visited per session. Engaging users in testing sessions provides an opportunity to gather feedback in real time and improve your website’s performance.

4. Benchmark Your User Experience

infographic stating become the best by benchmarking UX and identifying improvements that can make your website stand out

Every couple wants to work with the best in the business, and as a wedding photographer, you need to make sure that your website is up to par with your competitors. Benchmarking UX is a great way to determine how your website fares compared to other photography websites. Identify common features, best practices, and potential improvements that can make your website stand out to potential clients.

Start by analyzing other websites in your industry and taking note of their load times, navigational structure, and design. You can also use tools like Google Analytics to evaluate how long users stay on your website and which pages they visit the most. By benchmarking UX, you’ll know exactly where your website excels and where it falls short.

5. Test Check Your Contact Form

Are you certain that your contact form is working correctly and efficiently? To test it out, have a friend fill out the form and give you feedback. Remember, potential clients may not want to spend time hunting for a way to reach you. So, you might want to consider if only having a contact form is costing you leads. Clients might easily move to someone else if they can’t find contact information easily. If you prefer not to post your personal contact information directly on your website, ensure that the contact form is accessible, easy to use, and provides all the necessary information for clients to reach you. You can also add the form to various locations, such as the top of your website, your contact page, and on your social media platforms. This strategy opens up multiple channels of communication and ensures that clients can easily contact you.

6. Create A Visually-Appealing Website

infographic stating design and color your website right with front-end testing for a better user experience

Did you know that a front-end test is an important type of testing when it comes to ensuring that your website gives users an optimal experience? From typography, color branding, and graphics to other visual elements, it’s all about creating a seamless and visually appealing user interface. Now, it can be a bit overwhelming to figure out how to choose branding colors that resonate with your business, but that’s where front-end testing comes in handy. By running these tests, you can ensure that everything from your typography to your color schemes and graphics is legible, optimized, and consistent across all devices.

Further Read: SEO Tips For Wedding Photographers: The Complete Guide

Now wasn’t that an informative read? As a wedding photographer, your online presence plays a significant role in attracting and retaining potential clients. Conducting UX testing can help you improve your website’s overall user experience and identify flaws that may be blocking clients from booking your services. By following this ultimate user experience testing checklist, you can make data-driven decisions and check whether your website is functional, all links are working correctly, user analysis is conducted, benchmarking is performed, contact forms are tested, and a visually appealing website is created. Incorporating these strategies can help you enhance your online presence, increase leads, and convert more clients into bookings.

At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.

Top 5 Ways To Boost Wedding Album & Wall Art Sale

Author: ShootDotEditOn: May 04Categories: How to Become a Photographer No Comments

A wedding is one of the most special moments in a couple’s life and deserves to be remembered in the most beautiful way possible. As a wedding photographer, you have the unique opportunity to capture these moments perfectly and offer your clients tangible keepsakes that will last a lifetime, which is where album and wall art sale come in. But it’s not as simple as just selling an add-on service; you need to convince your clients of the emotional value and significance behind preserving their memories in a physical form. And to help you do that, this blog will give you pointers on how you can increase wedding album and wall art sales for your photography business.

How To Make Extra Money From Wedding Album And Wall Art Prints

infographic stating help clients understand the emotional value behind wedding albums and wall art

Planning a wedding can be overwhelming, with couples facing a seemingly endless list of expenses. As a result, it’s understandable that some couples may be hesitant to invest in additional items, such as a beautiful wedding album or wall art. But don’t forget that a wedding is a once-in-a-lifetime event, and investing in high-quality mementos can help in preserving those memories for years to come. Now, you might be thinking, “How to boost album and wall art sale?” Don’t worry; we’ve got you! Take a look at the following 5 ways to increase profits from post-wedding sales.

1. Offer Customization Options

In today’s world, consumers crave personalization, and your clients might want to customize their wedding album or art print to reflect their unique love story. Offering customization options, such as different paper types, cover materials, and layout styles, can make all the difference in your album and wall art sales. Providing five-star customer service and a tailored experience can make all the difference in the world! Plus, clients who feel like they’ve had a say in the design process are more likely to invest in a higher quality and more expensive album or wall art print. Moreover, the emotional attachment they feel to a product that reflects their story could also lead to better reviews and referrals.

2. Offer Complementary Products

infographic stating offer complementary products and entice clients to invest in higher packages

If you’re looking to increase your album and wall art sale and provide added value to your clients, offering complementary products could be a game-changer. Providing bonus items like canvas prints or mini albums can entice clients to invest in a higher package that includes an album or wall art. Imagine the joy on your clients’ faces when they receive not just one beautiful product but a whole array of complementary pieces to show their family and friends. With the added incentive of instant gratification from displaying their moments on canvas, this strategy could help you leave a lasting impression on your clients and set your business apart.

3. Create A Sense Of Urgency

Are you seeking ways to boost your wedding album and wall art sale? Consider offering special or limited-time-only discounts to your clients. One way to make it irresistible is by bundling your wedding photography package with an album and wall art at an unbeatable price. Couples are always on the lookout for services where they can save money but also get a great deal out of it. So, this tactic might encourage them to buy your services. Instilling a sense of urgency by offering limited-time promotions or discounts could make couples feel like they need to act fast to take advantage of the deal, resulting in an increase in sales and profits for you. Don’t underestimate the power of scarcity, as sometimes, it’s just the push your clients need to make a purchase. By using this effective marketing technique, you’re not only driving more sales but also providing your clients with a killer value for their money.

4. Go The Extra Mile: Offer Wall Art Installations

infographic stating make it easy for clients to showcase their wedding memories in their homes by offering wall art installations

As a wedding photographer, you want to provide your clients with a memorable experience that will make them fall in love with their wedding photos, and one way to do that is by offering wall art installations as part of your package. Not only does this boost sales, but it also makes it easy for your clients to showcase their cherished memories in their homes. Imagine their satisfaction when they’ll see a stunning canvas or a series of framed prints from their special day beautifully installed on their walls. By providing this service, you’re not only making their lives easier but also adding value to your wedding photography package, resulting in increased wall art sales.

5. Don’t Forget To Follow Up With Your Clients

Are you worried that your album and wall art business side might come to a halt after the wedding? Don’t let it end there! Maintain open lines of communication, and show your clients that you value their memories by following up after their special day. Start by creating a landing page where clients can download their wedding photos and sign up for your email list. Once you have your email list, create email campaigns that offer additional items to add to their photo collection. For example, you could offer discounts or free wall art installations to help your clients showcase and preserve their cherished memories.

Email marketing tools like Mailchimp or Campaign Monitor can help you manage your email campaigns and track their effectiveness. By keeping in touch with your clients even after their wedding day, you can establish yourself as a trusted partner and increase your wall art sales significantly.

Further Read: 4 Tips For Adding Value To Wedding Albums

Wedding photography is not just about capturing stunning wedding images; it’s about freezing in time tangible memories that your clients can cherish forever. By offering wedding albums and wall art in your photography packages, you’re providing a unique experience that ensures your clients’ memories are preserved in an exceptional way. Use the tips we’ve provided above to boost your album and wall art sale, including upselling this service during consultations, offering customization options, discounts, complementary products, wall art installations, and following up with your clients post-wedding. Remember, it’s not just about making more money but also about providing your clients with a meaningful way to relive their special day for years to come.

Best Business Practices For Photographers By Diane Nicole Photography

Author: ShootDotEditOn: May 03Categories: How to Become a Photographer, ShootDotEdit Featured Photographer No Comments

Being a professional photographer AND managing the day-to-day operations of a successful photography business is not an easy feat! To make this challenge easier for you, we’ve got the best business practices for photographers from none other than ShootDotEdit customer Diane Clifford, the visionary behind Diane Nicole Photography! In this blog, the full-time photographer and mother of two spills her top secrets on how to be a successful business owner. From staying organized to knowing your gear inside and out, Diane’s knowledge and resource for photographers is an absolute game-changer for anyone starting a photography business. So, grab a cup of coffee and a notebook, and get ready to elevate your business game!

5 Best Business Practices For Photographers

1. Start With Organizing Your Business

a wedding couple in their wedding attire sharing a close moment by cliffside — Image Credit: ShootDotEdit Customer @dianenicolephoto

Being organized is a non-negotiable skill that photography business owners must develop in order to succeed. It allows you to keep track of client information, schedules, and deadlines, and also makes way for a smooth and stress-free workflow. While keeping track of all the details might seem daunting, being organized is one of the best business practices for photographers that all professionals will recommend.

As Diane Clifford attests, organization is even more crucial once parenting comes into play. The added responsibility requires a renewed focus on keeping everything running smoothly. Clients will appreciate a photographer who is well-organized and detail-oriented. Taking the time to improve your organizational skills can elevate your business and set you apart from the competition. From scheduling to file keeping, streamlining your photography business workflow and maintaining business order is one of the vital professional business practices that will set you up for a successful photography career.

2. Make The Most Of Your Time With Batch Work

Diane suggests that one of the best business practices for wedding photographers to manage the various tasks that come with being a creative professional and business owner is to adopt the habit of batch working. She shared with us how she uses her childcare days to ‘grind it out’ and complete as much work as possible. By doing so, she is able to focus on her family on their days and dedicate her workdays to her business. By implementing batch working into your own routine, you can also save time and focus on what matters most. As a wedding photographer, you can set aside dedicated time each week to complete similar tasks, such as editing and responding to emails. This will help you increase your efficiency and productivity.

3. Unlock Professional Growth With A Mentor

a couple holding hands while the wedding ring is visible — Image Credit: ShootDotEdit Customer @dianenicolephoto

Finding a mentor is one of the best professional photography business practices you can adopt as a wedding photographer. Diane, a seasoned photographer, particularly emphasizes the need for female photographers to have a mentor, someone to guide them and keep them motivated.

When searching for a mentor, it’s important to look for someone whose style speaks to you. A mentor can guide you, help you avoid mistakes, and keep you motivated. While there are numerous ways to learn things online, having a mentor provides you with the follow-up and follow-through that you need. They’ve gone through the same journey before you and can help you achieve success in the wedding photography business. So if you’re looking to take your wedding photography career to the next level, consider finding a mentor to guide you.

Suggested Read: The Business Of Wedding Photography

4. Master Your Skills With Complete Gear Knowledge

Getting acquainted with your equipment is undoubtedly one of the best business practices for photographers. It’s not just about investing in the latest camera model but rather taking time to read through the manual and familiarize yourself with every function and feature of your wedding photography gear. This advice from seasoned photographer Diane is invaluable and shouldn’t be overlooked.

The more you understand your equipment, the more confident you’ll be when faced with challenging lighting conditions or unexpected events. So, take the time to get to know your gear and embrace all the incredible ways it can help you capture stunning images that will impress your clients.

5. Increase Productivity With Outsourcing

a newlywed couple kissing under the wedding veil — Image Credit: ShootDotEdit Customer @dianenicolephoto

Managing both the creative and business end means you already have a lot on your plate. From consultations and shooting to post-production and marketing, there’s always something that demands your attention. But outsourcing can simplify your workflow and make your life so much easier.

By handing off tasks, such as bookkeeping or album design or photo editing, you can focus on what you do best: Capturing beautiful moments. Outsourcing can also help with time management and turnaround times. Diane, for example, shares about outsourcing her post-production process and how it has allowed her to get final photos to her couples in a fraction of the time it would take her to do it all herself. So, take a cue from Diane and consider outsourcing to decrease your workload. Your business (and mind and body) will thank you!

Further Read: Fast Five Series: Tips For Wedding Photographers

a couple running on the beach holding hands — Image Credit: ShootDotEdit Customer @dianenicolephoto

Diane, a seasoned pro in the wedding photography industry, not only shares her game-changing photography best practices, but she also swears by them! Becoming a successful wedding photographer requires more than just having an eye for great shots. The secret to thriving in this industry lies within your business practices. Whether it’s batch working, finding a mentor, or knowing your photography gear, these steps will help increase efficiency and productivity while allowing you to focus on what really matters: Connecting with your clients and delivering memories for a lifetime.

One of Diane’s tips on best business practices for photographers is outsourcing photo-editing. Thanks to services like ShootDotEdit, Diane can speed up her post-production process and deliver final photos to her clients faster than ever before! Plus, she rests easy knowing that her photos are in good hands. As she says, “It’s worth every penny.” So, why let post-production slow you down? Follow Diane’s lead and get back to doing what you love most! To learn more about Diane Nicole Photography, check out her website, Facebook page, Pinterest, or Instagram.

Do you have too much post-production work to handle? ShootDotEdit can assist you with professional photo editing services to achieve your wedding photography goals, allowing you more time to concentrate on your craft. Check out our pricing plans to see how we can help grow your business.

Community Over Competition: A Progressive Wedding Industry Business Model

Author: ShootDotEditOn: Apr 25Categories: How to Become a Photographer No Comments

The wedding photography industry is fiercely competitive, making it challenging to stand out from the crowd. But fret not; a new approach is winning the hearts of many wedding photographers: The community over competition mindset. With a focus on nurturing business relationships and building a thriving community, this strategy offers a new perspective and presents a new approach to doing business. The community over competition mindset can help you establish a thriving wedding photography brand by helping you build meaningful relationships, share knowledge, and uplift your fellow photographers. This blog will delve into this mindset that is successfully disrupting the highly competitive wedding photography industry. Ready? Let’s dive into it.

Understanding The Community Over Competition Mindset

1. Give Credit Where Credit Is Due

infographic stating inspire and uplift with genuine shout-outs to empower and forge new business connections

As business owners, we must embrace a community over competition ethos. But what does this entail, and why is it so critical for small businesses? It starts with giving credit where credit is due. Recognizing and crediting the photographers who inspire us means uplifting others and expanding the wedding photography industry’s collective growth.

Found something genuinely inspiring? Give the talent a shout-out. Share their work on social media, or add links to their websites or blogs in your posts. This way, we collectively promote and celebrate our industry’s creative diversity. Remember, this approach not only builds trust and goodwill with fellow photographers but also helps market your brand to an engaged, enthusiastic audience.

2. Choose To Collaborate

the wedding couple and the bridesmaids and groomsmen all running towards the camera with umbrellas in hand — Image Credit: ShootDotEdit Customer @kellyiswilde

Collaboration is another way to build relationships with other wedding photographers and grow your brand. Consider teaming up with another wedding photographer for a styled shoot or offering to second shoot for each other. Collaborating with others (especially as a beginner) can help you learn new skills, build your portfolio, and potentially reach new clients.

Additionally, you could promote each other’s work, which is beneficial to both parties. Wondering how that works? It’s simple! Come together to work on a project where you both bring different expertise to the table. Take the example of photographing a luxury wedding, where the logistics and demand can require assistance from multiple talents. You may need someone solely focused on taking candids or details, another for following the shot list, someone else for the video aspect, and yet another for portraits. It might even require you to be in multiple places at once, making collaboration equally essential and beneficial.

Suggested Read: How To Get Your Photography Noticed

3. Rave And Refer

infographic stating by choosing community over competition, referrals can become mutually beneficial

As wedding photographers, you must recognize the importance of building and supporting communities. Sometimes, you may be fully booked for a date, or the client isn’t the right fit for you, and that’s okay. But instead of turning them away, you can offer something even better: A referral.

With the community-first approach, referrals become a mutually beneficial aspect of the job. When wedding photographers trust and respect each other, they are infinitely more likely to refer future clients to one another.

Remember that referrals have a lasting impact, and by connecting with fellow photographers, you open yourself up to new opportunities for growth and success. Empower each other by sharing the love of the craft within communities.

4. Be A Part Of The Community

a wedding couple petting their pet dog — Image Credit: ShootDotEdit Customer @apollofields

Imagine a supportive and empowering network of wedding photographers who share knowledge, resources, and inspiration. By attending industry events, engaging with other photographers on social media, and participating in online forums, we elevate one another and encourage those around us.

A crucial question to ask is, “How can competition affect communities?” In an industry that demands coexistence, competition can cause us to turn inward and focus entirely on our own success. In contrast, community over competition means placing value on collective success – supporting your fellow photographer friends, second shooters, videographers, and assistants. While the wedding photography industry can often feel isolating and fiercely competitive, being part of a supportive community of professionals can be a game-changer for building your brand and boosting your business.

It’s A Win-Win Deal!

the groomsmen posing with a camel — Image Credit: ShootDotEdit Customer @brandiallysephoto

“A creative man is motivated by the desire to achieve, not by the desire to beat others.” This quote by Ayn Rand perfectly aligns with the community over competition approach. It’s time to shift away from the competition mindset and embrace collaboration and community to unlock the full potential of your wedding photography brand. Moreover, allow yourselves to tap into the rich resources of a like-minded group of passionate photographers to foster growth, inspiration, and mutual support.

Further Read: How To Become A Photographer

Are you ready to elevate your wedding photography business to the next level? Let ShootDotEdit lighten your post-production workload and free up your valuable time to focus on building your business. With our expert photo editing services, you can trust that your images will be ready to share, reflecting your unique style and vision. Discover how we can be of help by exploring our pricing plans today.

How To Get Your Photography Noticed By Your Ideal Clients

Author: ShootDotEditOn: Apr 23Categories: How to Become a Photographer No Comments

How To Get Your Photography Noticed By Your Ideal Clients

How to Become a Photographer

Are you tired of putting your heart and soul into your wedding photography only for it to go unnoticed? Have you ever started a checklist titled ‘How to get my photos noticed’ and came up empty? Many aspiring wedding photographers struggle with the same challenge. But fret not! There are some effective ways to learn how to get your photography noticed, and we’re here to help you discover them. In this blog, we’ll discuss the best way to get your photography noticed and provide valuable insights and actionable steps to increase your visibility as a sought-after wedding photographer.

Tips On How To Get Your Photography Business Noticed

a couple embracing each other in front of a lake surrounded by mountains — Image Credit: ShootDotEdit Customer @looyengaphoto

Wedding photography is a competitive field. Every photographer aspires to have their work appreciated and shared far and wide. As promised, below are some tips on how to get your photography work noticed.

1. Invest In Your Website

infographic stating an attention-grabbing website is vital for attracting potential clients and building a robust online presence

Creating a strong portfolio is the first step to getting your photography noticed. Your website is your digital storefront, and it’s the first place potential clients go to view your work. Ensure your website is visually appealing and user-friendly, with a gallery that showcases your best work. Consider investing in a website builder like Wix or Showit to help you create a website that’s both functional and striking. Pick images that authentically showcase your style and skills, and arrange them in a visually appealing manner.

2. Network With Other Wedding Professionals

a wedding detail shot of the ride and grooms wedding rings — Image Credit: ShootDotEdit Customer @jperrymanphotography

Networking isn’t just about exchanging business cards; it’s about building genuine connections with like-minded people who can help elevate your work to new heights. Try attending industry events and conferences like WPPI, joining Facebook groups and forums, or reaching out to other wedding professionals like wedding coordinators, florists, and venue coordinators to start building valuable relationships. By connecting with experts, you open up new opportunities for recognition and even some awesome collaborations! Think of it as a way to advance your career while having fun and meeting new people.

3. Become Social Media Savvy

infographic stating creating a strong social media presence boosts visibility allowing you to reach a wider audience

In today’s digital age, social media sites have made it easier than ever to showcase your talent. However, with a pool of skilled creatives out there, it’s essential to learn how to get your photography noticed and stand out on social media platforms like Instagram, Twitter, and Facebook. And learning how to get your business noticed on social media starts with getting familiar with the different platforms.

One of the most effective ways is by using relevant hashtags and tagging wedding vendors in your posts. In addition, it’s crucial to post regularly on your social media accounts and engage with your followers to keep them updated with all your upcoming projects. Creating a strong social media presence and using the right hashtags will help you get noticed and attract new clients.

Our tip: Post entertaining Reels and share behind-the-scenes content on Instagram to give potential clients a glimpse into what it’s like to work with you!

4. Submit Your Work To Wedding Blogs And Publications

a wedding detail shot of a wedding reception setup — Image Credit: ShootDotEdit Customer @loversoflove

Wedding websites and magazines are always on the lookout for great wedding photographers to feature. Take some time to research the publications that align with your style and submit your work. A few popular ones include Style Me Pretty and The Knot, as well as additional industry-specific publications like the Wedding Photojournalist Association and Fearless Photographers. Don’t forget to follow the publication’s guidelines for submission. Moreover, remember to be patient; it can take time for them to review and respond to your submission.

5. Participate In Styled Shoots

infographic stating styled shoots can help you create a network of professionals from the wedding industry

Want more options on how to get your photography noticed? Consider organizing or participating in styled shoots! They are collaborative efforts between various wedding professionals, including photographers, florists, planners, and more. The goal is to create a visually stunning photo shoot that showcases the work of every individual involved. When done well, styled shoots create a buzz, attract potential clients, and showcase each creative’s unique style. Keep in mind that the purpose of a styled shoot is not only to showcase your photography skills but also to build relationships with other professionals in the industry.

6. Enter Photography Competitions

a wedding couple kissing in front of a lake with beautiful skies behind them — Image Credit: ShootDotEdit Customer @studio_n_photography

Participate in photography competitions to win awards that are internationally recognized! Additionally, consider enrolling in wedding photography competitions, such as the International Wedding Photographers Of The Year Awards (IWPOTY). These awards are the new benchmark for wedding photography competitions worldwide, as they display the work of photographers from around the world.

IWPOTY is open to all professional wedding photographers, full-time or part-time, and features various award categories that cater to different photography styles. Winning awards not only elevates your portfolio but also establishes your credibility and talent within the industry.

7. Teach Photography Classes

infographic stating share your wealth of knowledge with aspiring photographers who are eager to learn

Social media platforms like YouTube, Instagram, and TikTok are the perfect mediums to teach photography classes to a wider audience. Better yet, you could even consider starting your very own podcast! The trick is to keep these videos short with engaging and informative content that keeps your viewers coming back for more. Remember that attention spans are shorter these days, so getting straight to the point is essential to deliver the message effectively.

8. Offer Your Expertise To Wedding Publications

a close up shot of a couple holding hands and the wedding ring is visible — Image Credit: ShootDotEdit Customer @brandiallysephoto

Wedding publications are constantly searching for expert advice from industry professionals. So, why not offer your expertise by writing guest posts or providing tips and advice for brides and grooms? Sharing your expertise can help you establish yourself as a trusted authority in your field, get your name out there, and attract potential clients who are actively seeking talented photographers like you.

Further Read: Making A Career Switch To Wedding Photography: Success Stories

Now that you have a bunch of steps on how to get your photography noticed, it’s worth noting that standing out in this highly competitive industry requires consistent effort and unwavering dedication. By putting in the effort to improve your website, building meaningful relationships, submitting your work to wedding publications, using social media wisely, joining styled shoots, and sharing your knowledge with your fellow photographers, you’ll be on your way to achieving your goals and getting your name out there. It doesn’t matter if you’re a seasoned pro or a newbie – getting your work seen by others is the key to building your brand and expanding your reach.

Finding Your Why: Reignite Your Passion For Wedding Photography

Author: ShootDotEditOn: Mar 13Categories: How to Become a Photographer No Comments

When long hours, tough deadlines, and high expectations dominate your daily routine, it’s easy to lose sight of your passion for photography. But taking a step back to reflect on what got you started is key to avoiding burnout or getting consumed by unending to-do lists. If you can relate to this and your once beloved profession has become a mere obligation, it might be time for a reboot. From rediscovering Your Why and celebrating small victories to investing in your personal and professional growth, our tips will help you rekindle that spark!

Rediscovering Your Passion For Photography

1. Finding Your Why

infographic stating your why is not just what got you started but also what will sustain you when things go south

Embark on your voyage to self-discovery by asking yourself the right questions. Reflect on your joy, contentment, and why you love wedding photography, and whether you’re making the desired impact on the world, your family, and your business. It could help you understand your current state and sentiments.

As you delve deeper into this introspective quest, remember to find Your Why – the heart and soul of everything. It’s not just about ‘why photography’, but also why you continue through adversity. This self-assessment can help you stay grounded and inspired by your passion.

2. Revisit Your Passion For Wedding Photography

There may come a time when stepping back is necessary to rediscover your passion for photography. So ask yourself – Why is photography important to you? Why taking pictures is important to you? What do you gain from capturing precious memories of a wedding day? Is it the joy of witnessing love through your lens or the art of making memories for generations to relive?

If at any point you feel stuck, consider seeking input from your loved ones. Sometimes, an outside perspective can provide invaluable guidance in finding Your Why!

[H3] 3. Celebrate Your Journey

infographic stating celebrating your wins big or small will give you more reasons to keep going

As a wedding photographer, it’s common to get consumed by the daily grind of life, sidelining your passion for photography. Reviewing your past successes and shortcomings can be incredibly beneficial in mapping your future course. Document your milestones and remind yourself of why it’s a fundamental aspect of your identity. No matter how big or small, simply celebrating your progress and journey will motivate you to keep going!

4. Invest In Yourself

Prioritizing self-investment is essential when you set out to rediscover your passion for the craft. It may require carving out time for occasional breaks that allow you to rejuvenate, and while that might sound challenging, that time off is totally worth it!

You can also learn new photography techniques, read inspiring content, or attend workshops and conferences. The more you engage with your craft, the more creative energy you’ll generate, amplifying your enthusiasm for photography and helping you push boundaries.

Reconnecting to Your Why can instill a strong sense of confidence and connection with clients who chose you over others to photograph their most cherished moments. As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.”

5. Take The Next Step

Once you identify the essence of what makes your work unique, the next step is executing that creative spark into tangible results. To attract potential clients, it’s crucial they know that photography is passion for you and not just a job. One of the best ways to authentically tell your story is through wedding photography websites!

Reimagine your ‘About Me’ page as an opportunity to describe your passion and love for your craft. Consider sharing a sneak peek of your Instagram posts or videos highlighting what sets you apart from other photographers. At times it can be intimidating to put yourself out there in such an honest way, but this could lead you to live an empowered life and build a business you take pride in!

Further Read: Find Your Passion, & Go For It: Women’s History Month Feature With Diane Clifford

A wedding photographer’s life can be hectic, leaving little time to find inspiration. There may be times when you feel stuck and uncertain about what to do next. Remember that in difficult times like these, it is essential to stay motivated towards your goals, driven by Your Why. Take a moment to contemplate why you chose to become a photographer and let that spark guide you to the extraordinary life you were born to lead.

At ShootDotEdit, we love sharing resourceful information that will help you hone your skills and grow your wedding photography business. We also look forward to helping you lessen your post-production workload by taking editing off your plate. Learn more about how we can help you by checking out our pricing plans.

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Joining The Wedding Photography Domain

Social Media Marketing Plan And Strategy

Approach To Pricing Photography Services

The Vendors That Keep John Branch IV Photography Organized

John’s Must-Have Photography Gear

Expert Advice For Beginners

John’s Role As A Wedding Photography Educator

Professional Headshot Photography

1. Know What You Want To Offer

2. Have A Marketing Plan

3. Help Prepare Your Clients

4. Strategically Price Your Services

5. Add A Professional Headshot Photography Package

How To Build Wedding Photography Portfolio

1. Start With What You Have

2. Second Shoot With Pro Wedding Photographers

3. Work With A Variety Of Subjects

4. Add Creativity With Styled Shoots

5. Start Building Connections

Different Types Of Portrait Photography

How To Start & Run A Successful Portrait Photography Business

1. Identify Your Niche & Target Audience

2. Develop A Business Plan & Pricing Guide

3. Create A Portfolio & Establish A Strong Online Presence

4. Set Up A Photography Studio

5. Provide Excellent Customer Service

What Is User Experience Testing?

A Complete User Experience Testing Checklist For Wedding Photographers

1. Ensure Your Website Is Functional

2. Test Check Each Link

3. Conduct User Analysis For Website Success

4. Benchmark Your User Experience

5. Test Check Your Contact Form

6. Create A Visually-Appealing Website

How To Make Extra Money From Wedding Album And Wall Art Prints

1. Offer Customization Options

2. Offer Complementary Products

3. Create A Sense Of Urgency

4. Go The Extra Mile: Offer Wall Art Installations

5. Don’t Forget To Follow Up With Your Clients

5 Best Business Practices For Photographers

1. Start With Organizing Your Business

2. Make The Most Of Your Time With Batch Work

3. Unlock Professional Growth With A Mentor

4. Master Your Skills With Complete Gear Knowledge

5. Increase Productivity With Outsourcing

Understanding The Community Over Competition Mindset

1. Give Credit Where Credit Is Due

2. Choose To Collaborate

3. Rave And Refer

4. Be A Part Of The Community

It’s A Win-Win Deal!

Tips On How To Get Your Photography Business Noticed

1. Invest In Your Website

2. Network With Other Wedding Professionals

3. Become Social Media Savvy

4. Submit Your Work To Wedding Blogs And Publications

5. Participate In Styled Shoots

6. Enter Photography Competitions

7. Teach Photography Classes

8. Offer Your Expertise To Wedding Publications

Rediscovering Your Passion For Photography

1. Finding Your Why

2. Revisit Your Passion For Wedding Photography

4. Invest In Yourself

5. Take The Next Step

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