As a photographer, there are many details for you to focus on in your business to help you attract ideal clients. Well-designed wedding photographer websites are key to attracting and booking ideal clients. When your website is done right, you are welcoming potential clients who will want to hire you for their big day.
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As a wedding photographer, focusing on how to market your photography business is a fast way to get in front of ideal clients. Since there are various ways to utilize photography marketing in your business, ShootDotEdit President, Jared Bauman, connected with Bryan Caporicci of Sprouting Photographer in a podcast to discuss a particular type of marketing known as content marketing.
Here at ShootDotEdit, we provide photo editing services for photographers and also love to connect with industry leaders to share helpful and relevant information about ways to succeed as a photography business owner. Content marketing is about providing valuable resources to your current or potential clients through a variety of channels. These include social media, your blog, email campaigns, and even face-to-face. Continue reading to discover how to promote your wedding photography business with content marketing.
Creating valuable content can take time, so re-evaluate where you are spending your hours. Dedicate time and energy to a solid content marketing plan. Partnering with a company like ShootDotEdit to take care of your wedding photo editing will allow you to spend less time behind the computer editing and more time on important aspects of your business. The true value of outsourcing is to allow yourself to spend time working on areas of your business that will help produce profit. [···]
Here at ShootDotEdit, not only do we take care of your post wedding photography needs, we also enjoy educating you on the best practices to grow your business. There are many aspects of your photography business that you must master to create a constant flow of bookings. Relying on clients referrals is an effective way to bring in new revenue, but that is not the only referral avenue you have to work with. While your past clients are great for referrals, the vendors that you work with at each event can be great, if not better sometimes! Learning how to work with vendors to create a vibrant referral network is key to growing your business.
In our Turning Vendors into Referral Engines Webinar, photographer and business owner J Sandifer shared tips on how to use vendor referrals to increase your bookings this year. Here the top 5 tips that you can apply to your business today to get started.
In the social media age, Facebook, Twitter, Linkedin, and Pinterest have created a new and unique way for you to interact with friends and business associates. While using social media can be helpful to your business, there is still a lot of value in face-to-face meetings. When you build a connection with your vendors on a personal level, you are creating a lasting relationship. These relationships will increase the referrals you get for your business. As you form relationships with vendors, remember to stay top of mind with them – every few months, reconnect with them over coffee or lunch to see what you can do to help one another out! [···]
There are several reasons you may have decided to be a wedding photographer – you love taking photos, you’re a social butterfly and love client interaction, or you love the idea of running your own business. Whatever the reason is, the more active you are in each aspect of your business (shooting, marketing, networking), the more likely you are to increase your profit!
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When you decided to become a wedding photographer, what was it about this career that enticed you? For several, it’s because they love taking photos. Here’s a fun fact – only about 12% of your time is spent actually taking photos! The rest of the time is dedicated to marketing, accounting, sales, networking, and more. As a wedding photographer, you actually signed up to be a business person for most of the time!
Managing a business is no easy feat and can quickly become overwhelming. One key to being successful is ensuring that you have the proper organizational tools in place to keep your priorities on track. To help you with this, we’ve put together 5 tips to help you better organize your business.
Whether you work from home or have a studio, having a solid system to manage the ins and out of your business is vital. There are several options to explore, from hiring a studio manager to using a studio management software. A great virtual studio manager is ShootQ, which was developed by photographers for photographers. It allows you to keep your workflow organized from the moment a prospective client contacts you until the final product is delivered. Because everything is managed online, you can easily access the information whenever you need it. [···]
In the social media-driven world, blogging is an important part of your business. Through your blog, you have the opportunity to share weddings as well as personal stories with potential clients. One of the beauties of blogging is there are several ways to share stories of wedding days and even personal experiences. Even though you are a photographer, that does not mean that your blog can only consist of images. A goal of your blog is to captivate and intrigue potential clients, and that can be done in several ways. Here are three photographers who each have a different blogging style that are doing it right and creating compelling blogs.
While potential clients enjoy seeing your images, you can also awe them with your words through the power of narration. With a narrative style blog, being able to describe the emotions and events that happened during a wedding are just as important as providing beautiful images. By selecting a few images that complement your story, you can show readers that you pay attention to little details and really work to document a cohesive story. In Chrisman Studios’ blog, they share narratives that express the unique moments they experienced from the day they met a couple all the way leading up to the wedding day. By finding ways to connect with the bride and groom on a personal level, the photographers are able to share the couple’s love story that unfolds in their blog post.
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The holidays are a time of giving and sharing with friends, family, and fellow photographers. We’re excited to share that CreativeLive, an online education resource for professional photographers, is having their 2014 Holiday Sale! They believe that creativity is not only a great gift to give yourself, but a great gift to share with your family and friends, especially during the holidays.
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Booking clients is one of the most important elements of growing your wedding photography business. Not only is it important for you to understand the basics involved in wedding photography marketing, it is important to also properly use your time to work with clients you love. Outsourcing your wedding photography color correction needs will ensure that you have extra time to spend marketing your business to your clients. When you have the time to do this, focusing your efforts on marketing will help to grow your photography business.
Wedding photographers and marketing pros Justin and Mary Marantz connected with us during our Online Training: Marketing with Love and shared 10 simple action items you can do to increase your bookings and grow your business. We selected the top 5 wedding photographer marketing tips you can work on to the market for your wedding photography business.
As a wedding photographer, one of your goals is to book clients that are ideal for your business. Once you book those clients, you need to take care of them! A great way to do this is to give your past and present clients thoughtful gifts that are non-photography related. The photography duo loves to give past clients a William Sonoma Bride & Groom Cookbook. Remember to send gifts that your ideal clients will share on Facebook and Instagram because that can help drive traffic to your website. Taking care of clients is an important part of growing your business, as your ideal clients will refer you to their family and friends who may also be ideal clients for you.
Related: The Keys to Building a Successful Photography Business
[···]Fall is here, and with that brings the holidays. One of the most impactful and memorable actions that wedding photographers can take for their clients, friends, and family is to send out personalized greeting cards. And, we’ve made it easy for you to do so! Download our FREE Greeting Card PSD Templates
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Creating systems that run almost on their own will help your wedding photography business to be as efficient as possible, ensuring that you never miss any crucial business tasks again. We invited Pittsburgh wedding photographer Leeann Marie, who also holds an Industrial Engineering degree, to share her secrets to help create automated systems for your workflow.
She listed 15 tips in this popular webinar we hosted in June, and we pulled 5 tips out that will help you to get more organized right away. Even if you only implement one tip a month, you will see an immediate difference in your business!
Make invoicing as mindless as possible. It then becomes a task you don’t have to think about very often—and you still get paid! ShootQ is a great tool to use because it has invoicing built in along with all of your client information. Accounting software like Quickbooks can be another good resource for keeping track of invoicing and expenses, showing a full financial picture of your business. The final step is setting up your business with a credit card processing system. Clients are more likely to pay quickly if the process is as easy as possible for them.
