As just one of the features of your Instagram business account, Stories are a quick way to connect with your followers and allow them to get to know you better. With Stories, you can post both images and video to keep followers up-to-date with you and encourage them to visit your website and blog. And with the ability to add links to your Instagram Stories, there is more incentive for followers to interact with you on other platforms.
Instagram Business Account Tips
Unlike other social media platforms, Instagram allows most users to only have one external link in the bio section. To drive traffic to your website and blog, you have to use techniques that include mentioning and updating the link in your bio. That is until the platform made an update that allows business accounts with 10,000 or more followers to add links to Stories.
Image by The Scobeys
With this feature, there are numerous ways for you to market your wedding photography business and receive visits to your website and blog. Throughout this blog post, we will share how to add links to your Instagram account, plus how to maximize Stories with this feature to excite followers.
Prep a Photo or Video
Before you can add links, follow the same process you usually do when curating a Story. For example, if your goal is to share your latest wedding shoot and drive traffic to your blog, first start by selecting the best image from the shoot. After you receive your images back from a wedding photo editing company, prep them for your Story. Keep in mind, you can upload multiple images to tell a story, so prep as many as you think will be necessary.
If your goal is to provide a video that teases an upcoming promotion or product launch on your Instagram business account, create the video and prep it to go live on your Story. When you prepare to share images and videos on your business account in advance, you have the ability to create strategies for Stories.
Add Text or Stickers
Once you establish your goal and prep the images you want to use for your Story, upload the first photo. Before you add a link to it, insert text and stickers as needed. Instagram allows you to include text of your choosing to share a message with followers clients and let them know what you are sharing with them.
You can also add stickers to your images for your Instagram business account. Some of the stickers available are ones that share your location (geotags) and others that allow you to incorporate a hashtag. Geotags and Instagram hashtags for wedding photographer are an essential part of your marketing plan on the platform, so those are elements to add to your Stories to increase interaction. Be sure to add in both text and stickers as necessary to create excitement in your Stories.
Use a Strong Call-To-Action
Since the link in Stories feature is not available to everyone, it may be a bit confusing for your followers to know how to find and click on the link you include. With the text or stickers you include, make sure to use a strong call-to-action.[ninja-inline id=19663]
This is especially important to help you drive traffic to a link. Think back to your goal and what you want your followers to do. To encourage them to view your blog and see your latest wedding shoot, the text you include should tell them exactly what to do. Use text such as “Swipe Up” or “See More” to guide them to the next place you want them to visit.
The same can be applied to promotions, product launches, or even contests. Use compelling text to excite your followers and encourage them to click on the link you share. Be sure to make it as easy as possible for them to take the action desired on your Stories.
Related: How can you create effective Instagram and Facebook ads for your photography business?
Add a Link
After you customize the photo or video for your Instagram Story, click the link button at the top. Once you do that, add the URL you want to direct your followers to. For your recent blog post, include the specific URL so followers can click and see the rest of your images. When you share about a promotion or product launch, add the URL to your landing page where they can learn more about it.
When you choose the link for your Story, keep the experience you want your followers to have with your brand in mind. Everything you encourage them to do should be simple and allow them to have a positive experience with you. For example, the link you send your followers to should be as described. If you share about a product launch, make sure you send them to the exact landing page for it. This helps them have a memorable and positive experience with you, which helps build trust.
As you create Instagram business account buzz with Stories, make sure you add in links to further your followers’ journey with you. Find out additional tips and tricks to maximize your business account with our free Guide: Instagram for the Wedding Photographer! Grab your free copy today to discover the insights.
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