These days, it seems like there’s always some up-and-coming social media app that promises to be a game-changer. And as a wedding photographer who probably spends hours brainstorming ways to up your social media game, adding one more platform to your list might instantly make you roll your eyes or get you excited to explore a new potential business-boosting avenue. Clubhouse, a social audio app, was announced last year when the pandemic was at its peak, and people only saw each other through their screens. A place where people come together just to talk and listen, it’s quickly becoming a widely used and highly rated platform for all kinds of business owners, entrepreneurs, and creatives. But if you think that the audio app might be nothing more than just another time-consuming task added to your TDL, in this blog, we tell about the different ways that you could benefit from it.
What is Clubhouse?
The social audio app initially started as an invite-only app for iOS users. Unlike other social media platforms, this one has no images other than your profile picture, no messaging, walls, posts, comments, likes, or recordings. It’s like listening to people speak in real-time and connecting with people from all over the world at once. The app has multiple features, including Rooms, the place where all the magic aka talking happens. The Moderator sets the topic for each Room, and a Room can be a well-planned event, an on-the-whim gathering, or a recurring conversation. Besides a Moderator, the Room also has a Stage, Speakers, Listeners. Once you enter a Room and don’t like what you hear, you can also leave whenever you want.
But if you are wondering how joining or starting a Room/conversation with a bunch of random people you don’t know will benefit you or your business, then the next part of this blog will explain how.
Why Clubhouse?
1. Building Relationships & Networking
The wedding photography industry is cutthroat, but it thrives on genuine relationships and community. And when you join Clubhouse, that’s a part of the benefit you could get. People from all over the world use the app, and who knows, you might end up making some long-lasting personal and professional connections through the app. As a business owner and a creative, getting on the app is another great way to network and connect with other wedding vendors and build mutually beneficial relationships. Moreover, since Clubhouse has a lot of people who are there just to listen and get guidance from experts, it’s a great way to find potential clients as well.
Suggested Read: Why Networking With Wedding Vendors Is Important For Business
2. Learn and Contribute
With experts from all fields and industries on the app, Clubhouse could also be a source of education and information for you. This is especially beneficial for those who are just starting out in the wedding photography industry. Tips on honing your photography skills, channeling your creative vision, booking new clients, adopting smart business practices – there’s so much that you could get from just joining a Room and silently listening. However, the best part is that you don’t have to be a silent listener either.
You could also choose to become a go-to expert on wedding photography for couples, other up-and-coming wedding pros, or just anyone interested in photography. All you would have to do is host a recurring Room that aims to answer questions, clarify doubts or simply educate people. This could potentially benefit your booked couples and other potential clients too. If you don’t want to create your own Room, you could simply ‘raise your hand’ and get in line to speak in a Room where you are a listener.
3. Go Beyond Wedding Photography
Clubhouse isn’t about just one or a handful of topics – you can find endless topics on the app. Besides honing or developing skills that will help you better manage your wedding photography business, you could also get access to pro tips regarding hundreds of other topics. Whether you want to learn more about a current topic in the news or would like to know more about the universe and science, we bet you could find a Room for those too. Never stop learning, right? So if you think that you know all about wedding photography, getting more clients, and managing your business finances, perhaps Clubhouse could help you in ways that have nothing to do with your business.
4. No Need To Get Out Of Your Sweatpants
With Clubhouse, you do get the best of both worlds. If you are someone who finds video calls daunting and are used to just throwing on a shirt while wearing shorts underneath (we solemnly swear that we don’t judge you for that), then this audio-only app is ideal for you. Since you don’t have to get ready to face anyone or look a certain way, you can come as you are on this app. It’s basically like listening to a podcast while you go about your day, doing your chores, and nobody is going to care.
Is Clubhouse For You?
From networking and learning new skills to finding potential clients – the audio-only app has its own set of benefits. While some cons may include having to carve out time from your already busy schedule or no guaranteed benefits, in the end, the decision to join or not to join the app solely depends on you and your business. It’s great to try new things and get out of your comfort zone sometimes, especially if it means you could improve your skillset or establish new relationships, but there’s no pressure to do that either. In this race, you are allowed to go at your own pace. But if these above points have managed to pull you in even slightly, we’d suggest that you could perhaps try it out. And like one of the features of the Rooms, you could delete your Clubhouse profile if you think it’s just not for you.
Further Read: Social Media Marketing: Should Wedding Photographers Use Tiktok?
At ShootDotEdit, we are passionate about helping you grow your wedding photography business. We also strive to help you achieve that work-life balance and dedicate more time to doing things you love by offering professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.