The last few years have seen a considerable shift in how couples choose to tie the knot. From minimonies and micro weddings to elopements and sequel weddings, there are now more options than ever when it comes to weddings. While each event has its distinct elements, they all prioritize intimacy. Comparing minimony vs. micro weddings, we know that both events have smaller wedding guests lists than traditional weddings, but there are several other key distinctions between the two. In this blog, we give you an overview of minimony and micro weddings and tips on how to shoot these wedding styles. We’ll also discuss how you can build your brand around these events.
Minimony vs. Micro Weddings: Understanding Different Wedding Styles
As a wedding photographer, you may establish a lucrative business that caters to the expanding market of intimate weddings by offering a unique service that meets the needs of your couples. Getting a clear idea about the subtle differences between the different wedding styles and events allows you to provide exactly what your clients are looking for on their big day. To set yourself apart from your competitors, offer micro wedding packages and minimony wedding packages tailored to the needs of minimony and micro wedding couples.
In a minimony vs. micro wedding discussion, the common factor between them is the smaller guest lists, but there are other differences in the way couples celebrate each wedding style that sets them apart. But, exactly what is the difference between a minimony and a micro wedding? We answer this question below.
What is a Minimony?
With restrictions on gatherings and given the uncertainty of the coronavirus pandemic, there was one perfect option for couples hoping to keep their original wedding plans intact: A minimony. A minimony is a mini wedding ceremony that couples have with their loved ones, or just themselves, simply enjoying and celebrating their promise to be together forever. Couples who opt for a minimony often do so because they get the opportunity to honor their pre-planned date and then celebrate with the more extensive guest list at a later date, which would be their sequel wedding.
The minimony checklist usually includes an officiant, the couple’s most close group of family or friends, and set vendors who would be a part of their larger wedding. The focus is on creating an intimate and meaningful experience rather than hosting a lavish event. While minimony wedding ideas may not be the traditional wedding couple’s expectation, a minimony is a beautiful and memorable experience for the ones.
What is a Micro Wedding?
Couples wondering how to plan a micro wedding take the first step with a reduced guest list. Micro weddings are small-scale weddings that focus on details and quality over quantity when it comes to guests. They have grown in popularity due to the increasing desire and preference of having a more intimate setting. Typically, micro weddings consist of close friends and family only, not more than 50 people.
Reduced guest counts afford each couple more time to spend with family and friends during the wedding day, which allows for a more personalized and personal wedding celebration. The smaller number of guests lets couples spend top dollar on high-end elements like a sit-down dinner with craft beverages or luxurious micro wedding venues. Micro wedding ideas still follow the traditional ceremony and reception format despite their smaller size. The main reason couples choose this option is for the intimacy that comes with a small wedding combined with the ability to incorporate their dream details.
Suggested Read: 5 Tips For Running A Successful Micro Wedding Photography Business
Minimony vs. Micro Wedding: Unique Wedding Photography Tips
Although the guest list shrinks in intimate weddings like these, certain distinct wedding features endure regardless of the wedding style. As a wedding photographer, experiment with different wedding photo ideas and take note of the following ways to capture these unique events:
- Focus on the personal connection between the couple. As your couple’s wedding photographer, you can achieve this by photographing them during intimate moments, such as when they are getting ready or exchanging vows. The laughter of the guests to the tears of joy, these moments are what make minimony and micro weddings so special.
- Pay close attention to the small details that make these weddings unique. These include personalized decorations and wedding elements that have special meaning to the couple. Each wedding detail, like the bride’s bouquet or the wedding cake, is something your couple carefully chooses to reflect their personality and style. By focusing on personalized decorations and details, you can create unique and memorable images that perfectly capture the spirit of these intimate celebrations.
- Get creative with different wedding photography styles. Small weddings often have a more relaxed feel, reflected in the photos. Couples are usually more comfortable and natural in front of the camera, resulting in beautiful, candid shots. Whether it is the close up shots of the bride and groom exchanging vows or sharing a dance, each moment reflects the essence of the intimate moments.
Branding Your Wedding Photography Business
Intimate weddings are becoming increasingly popular, and by promoting yourself as a minimony and micro wedding photography specialist, you can attract couples looking for something different from the traditional wedding day.
When it comes to wedding photography, your brand is what sets you apart from your competitors. It reflects the style, personality, and values of your business. For wedding photographers, this presents an opportunity to build their brand and market themselves as not only a minimony vs micro weddings specialist but also that of other intimate wedding styles. By building a strong brand, you can position yourself as an expert in your industry and attract couples looking for unique, stylish wedding photography.
One way to build a strong brand is to focus on marketing minimony and micro weddings. Here are a few tips to get started:
- Choose the right platform to market your services. Social media marketing is a great way to reach potential clients, so consider creating a strong presence on social media platforms. Make sure to use high-quality images and engaging captions to attract attention. You can also create a website or blog dedicated to your work as a wedding photographer. Be sure to showcase your unique style and highlight your service’s intimate, personalized nature.
- It is essential that you build relationships with vendors catering to minimony and micro weddings, and connect with new vendors regularly. This will help you stay up-to-date with trends and ensure that you can provide your clients with the best possible experience. Join online forums and groups dedicated to minimony vs. micro weddings and other intimate wedding styles. Attend industry events and connect with other professionals in the wedding industry.
Building brand relationships is an indispensable marketing tactic; so is being connected with your loyal follower-base and creating new ones with consistent marketing efforts. .
Further Read: Branding Your Business: Tips For Wedding Photographers
As the industry adapts to the changing landscape, wedding photographers are positioning themselves to capture a new market: Minimonies and micro weddings. Following the tips mentioned above, you can position yourself as a go-to photographer for couples looking to celebrate their love more intimately. Finally, remember that marketing is an ongoing process. It is essential to continually update your website and social media platforms with fresh content. So what are you waiting for? Start marketing your services today and watch your business grow!
At ShootDotEdit, we strive to help wedding photographers run their businesses successfully. Part of how we do that is by taking photo editing off your post-production workflow with our professional editing services. To learn more about how we can help, take a look at our pricing plans.