As wedding photographers, you have the unique opportunity to capture some of life’s most special moments and preserve them forever. However, given all the moving parts of running a successful and professional photography business, trying to position yourself for success can be overwhelming. But wedding pros Heather and Terence of Apollo Fields have figured out the key! Whether managing client expectations, creating clear contracts, or outsourcing wedding photo editing, the best business practices by Apollo Fields have helped them run a successful wedding photography business. In this blog, we will explore the top wedding photography best business practices by Apollo Fields that will help you deliver exceptional service, exceed client expectations, and ultimately grow your business. Get ready to take notes and put their actionable advice into practice!
Best Business Practices By Apollo Fields
1. Being True To Your Brand Vision
As a wedding photography business owner, taking on all clients to boost your portfolio and profits can be tempting. However, staying true to your brand is crucial in building a successful and fulfilling photography business. Heather and Terrence of Apollo Fields understand this concept of brand authenticity wholeheartedly. By being honest and upfront with their clients about their ideas and notions, they ensure they’re only taking on the type of work they genuinely enjoy. Through this approach, they can create a portfolio of work that reflects their unique style and sets them apart from their competition.
2. Creating Personalized Experiences
Avoiding the cookie-cutter mentality can help you create memorable experiences for your wedding clients and truly set your business apart. Heather of Apollo Fields never liked treating every wedding the same. Instead, she believes that each wedding is unique and deserves to be creative with a new approach.
Embracing the concept of “backyard luxury” weddings, which redefines the traditional wedding concept, making the experience a memorable and personal one, Heather shares this concept with her clients, which helps their business to grow immensely. Following this idea will help you be more creative, personalize your work, and provide a unique and creative client experience.
3. Involving Clients To Channel More Creativity
With wedding photography, you might find yourself constantly searching for new ways to channel your creativity. But it’s not just about capturing beautiful photographs; it’s about incorporating unique and personalized touches that showcase the couple’s love story, bond and personality.
The photography team at Apollo Fields knows precisely how to do this. Heather and Terrence permit their clients to embrace their creative ideas to make their wedding day truly special. By encouraging this kind of creativity, their clients feel more connected to the process, resulting in stunning photographs that are both artistic and authentic.
4. Working As A Team
Teamwork is a vital component of any wedding photography business, and Apollo Fields is a fine example of how it can be leveraged to build a successful company. This husband and wife photography team complement each other’s strengths, ensuring they serve their clients to the best of their abilities.
Heather handles business, like scheduling, while Terrence supports her by second shooting and writing heartwarming poems about the couples. Also, to ensure that the team functions smoothly, they sometimes swap lead shooter and second shooter roles. This requires mutual trust and understanding and has helped them experiment with different perspectives and grow their skills; Terrence can improve his photography skills and have more time with the couple while Heather captures more candid moments, which she genuinely loves! Together, they work seamlessly on location, creating a wonderful experience for everyone involved.
5. Building Client Relations
Wedding clients who trust you are more likely to feel comfortable in front of the camera and allow you to work your magic! Building long-lasting relationships with them can be one of the best wedding photography business practices you can adopt for your business reputation and growth.
Wedding pros, Heather and Terrence of Apollo Fields are staunch advocates of this practice. From the get-go, they have channeled their energy towards creating meaningful relationships with each client. They go above and beyond to add personalized touches to their services, strengthening this bond. From the empowering sessions and in-person deliveries to allowing couples to split their weddings and receptions without any extra fees during COVID – it’s all about the client experience.
6. Having A Set Workflow
A workflow is not just an essential business practice; it’s crucial. It involves more than just capturing beautiful shots on the wedding day – it encompasses contracts, scheduling, calendaring, and backup systems. At Apollo Fields, Heather and Terrence are strong advocates for having a workflow. Heather states that things would not simply fall into place without a photography workflow. Instead, it would be a recipe for disaster. To execute a successful wedding shoot, you need an air-tight plan in place. It lets you stay organized and ensures that everything is ready for the big day.
Suggested Read: The Best Photography Workflow Tips For Wedding Photographers
Bonus Tip: Outsourcing Wedding Photo Editing
As a wedding photographer, managing your business can feel like a daunting task when you have to keep up with client correspondence, marketing efforts, and photo editing while trying to shoot weddings. Apollo Fields realized that outsourcing provided a viable solution to their growing business, which can work for you, too. By outsourcing tasks, such as photo editing, you can free up more time to focus on what matters most – delivering top-quality images and experiences to your clients. Heather from Apollo Fields stated that she hates editing photos, so she outsources that task to ensure the photos have the perfect finishing touches before delivery. With outsourcing, you can take your wedding photography business to the next level and provide top-tier service to your clients.
Further Read: Top Reasons You Need To Outsource Photo Editing
From outlining a solid business plan to implementing efficient business management strategies, these practices can help you establish a strong foundation for your business. Additionally, prioritizing exceptional customer service can result in satisfied clients and lead to positive referrals and increased profitability. Remember, success comes with continuous dedication and hard work. Incorporating these tried-and-tested best business practices by Apollo Fields can help add an abundance of value to your journey as a wedding photographer and create a sturdy foundation for a sustainable and thriving business.
At ShootDotEdit, we are passionate about helping you grow your wedding photography business. A part of how we do that is by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your wedding photography business, check out our pricing plans.